Dianne Britten Email & Phone Number

Queensland, Australia

Brisbane, Queensland, Australia

Key capabilities: Leadership, strategy development and implementation, evaluation and reporting, advertising campaigns, internal and external communications, social marketing, public education, branding and positioning, issues management, publication management, strategic writing including media materials, online and digital content, event management and support, executive correspondence, budgeting, stakeholder relations and thought leadership.As Manager and now Director within the new Queensland Skills Strategy Office, I lead communication and engagement strategy for the Queensland Skills Strategy, including responsibility for reform activity, new jobs and skills activations, and a major omni-channel program.Key achievements:★ Lead role in the development and delivery of the new Queensland Skills Strategy, released in May 2024, including successful launch engagements reaching 2,000+ stakeholders.★ As the Communication and Engagement Manager, contributed to the biggest review of the Queensland vocational education and training (VET) system in almost a decade – engaging 8,000+ Queenslanders through diverse channels, with very positive outcomes and feedback. ★ Developed and now delivering the new strategy’s overarching communication and engagement approach, including a range of activity and project plans. ★ In consultation, developed and now delivering the Maximising Participation in VET program – including new website, customer strategy and campaign projects – promoting the value of training, and improving the delivery of career and training information (which will deliver two of the 22 initial actions of the Queensland Skills Strategy).★ Delivering new responsive Queensland Jobs and Skills activations across the state, showcasing jobs across priority and emerging industries while promoting Free TAFE and other great training for good, local jobs available through the Queensland Skills Strategy.

Brisbane, Queensland, Australia

In managerial and senior officer roles, I delivered high-quality strategic communication and engagement services and support for business units. - I developed strategies to promote key policies and programs to diverse audiences and stakeholders.- Created wide-ranging communication materials, including advertising, social media, newsletter, website and multimedia content, as well as Ministerial briefs, speeches and media releases.- Applied and advised on corporate identity, writing style and communication standards.Key Achievements:★ Strategic leadership: Regularly performed higher duties and lead roles; Managed diverse campaigns and consultancies, particularly within training portfolios.★ Train and Retain strategy: Designed and launched a 3-year communication strategy based on an Ombudsman review; Developed a first-of-its-kind apprentice survey; Delivered successful first campaign - Let’s Protect Respect - promoting respect and support for apprentices. ★ Queensland Training Awards: Led communications for many years, including online delivery during a COVID year, video productions and successful amplification strategies achieving high engagement.★ 2021 Get Ready Small Business: Successful disaster preparedness campaign for small businesses across radio and digital channels, with assets supporting local engagements. ★ Investing in Skills overarching communication strategy: Developed campaign to promote free and subsidised training amid high unemployment, along with new online content and eligibility checker.★ Annual VET Investment Plans: Communication strategy and review of over 60 resources annually, enhancing quality and accessibility.★ Queensland VET Quality Framework: Secured strong stakeholder support through a three-phase strategy.★ National Skills Week: Cost-effective social media campaigns showcasing training success stories.★ Skilling Queenslanders for Work: Delivered project search tool to ensure the success of a major promotional campaign.

Brisbane/Sunshine Coast

I established DB Communications after returning to Brisbane mid 2013 with a young child and another on the way. I provided communication services to public and private clients, including Gympie Regional Council and small to medium-sized businesses. Services included the development of communication plans and media materials, and producing and editing content for various channels, including guidelines, annual reports, social media and web content, and internal communication.

Gympie, Queensland

Key capabilities: Strategic internal and external communications, client and project management, branding and positioning, media and issues management, publication design and production, content generation, community and stakeholder relations.Council’s first Communications Manager, I was responsible for its public profile and communications program promoting council, its policies and initiatives, while also establishing the dynamic, new functional unit. • I integrated new functions, tools, systems and processes. • Initiated and delivered communications activities and advice across council’s diverse services, including infrastructure, planning and development, community services and corporate, reporting to executives and liaising with staff at all levels. • Produced a monthly advertorial, drafted briefs, CEO and Mayoral announcements, media releases and alerts, and oversaw the development of display advertisements, graphics and other products from concept to delivery. • Undertook quality control, proofing items such as internal newsletters, forms and public notices.• Monitored media and advised key stakeholders of emerging issues and opportunities.• Identified positive stories and opportunities by networking and keeping across council activities.Key achievements ★ Built best practice – I made a significant contribution to building a framework of best practice. This included developing a number of firsts, such as council’s writing style guide, web writing guide and draft brand and visual identity and social media guidelines.★ Destination marketing – Developed a corporate identity, logo and website brief for the new Destination Gympie Region.★ Media success – Managed council's reactive and proactive media program, including releases and photocalls. ★ Disaster response communications – Led communications on behalf of the Local Disaster Management Group during flood events early 2013.

North Coast, Queensland

Key capabilities: Strategic internal and external communications, public education and awareness, project management, community and stakeholder relations, events, branding, media, content, publication management, community development.Through collaboration with regional and central office teams, I established the region’s communication and event priorities across all service streams and delivered the program to a high standard. • I created and ran regional communication services and strategies, promoting key policies and programs. • Undertook specialist communication tasks—writing and editing speeches, media releases, flyers and other publications.• Provided specialist advice and services regarding events, launches, displays and other regional promotions, including Ministerial visits and media events, also managing all department event equipment, banners and collateral.• Contributed to Ministerial briefings, executive correspondence and the region’s Community Recovery preparedness.Key achievements ★ Partnership building – The Act as 1 2012 Domestic and Family Violence Prevention Month campaign aimed to motivate communities to ‘act as one’ against violence in the home. I developed North Coast’s strategy, undertaking significant internal and external engagement. I brokered a first-time Mix FM and Sea FM simulcast launch, a partnership with local rugby league which included month-long displays at clubs and an entire weekend of footy dedicated to promoting healthy relationships, plus many first-time local business and community group activities. ★ Internal newsletter makeover – I relaunched the region’s staff newsletter, applying my desktop publishing and journalistic skills to produce a new look electronic publication befitting the professional image of the organisation.

Brisbane, Australia

Key capabilities: Strategy development and implementation, internal and external communications, public education and awareness, events, executive correspondence, branding and positioning, media relations, content generation, publication management, community and stakeholder relations, team leadership, project management, community development.As Principal Communications Advisor for Regional Coordination in 2011, I provided strategic support to a 16-member network, helping to deliver objectives statewide. As a senior advisor (2007-2010), I led integrated strategies aimed at profile and awareness raising, building relationships, encouraging participation and changing behaviour in the context of wide-ranging social issues, including domestic and family violence, homelessness, disability and social inclusion. • Project management, including marketing and communication strategy development, implementation and evaluation • Client consultation and liaison, and providing specialist advice and support• Developing materials, including print and digital products, and online publishing.Key achievements★ Domestic and Family Violence Prevention Month 2007, including a launch event attended by more than 4000 people and state awards, plus television, radio, print and convenience advertisements.★ Homeless Persons Information Queensland advertising campaign (May-October 2007).★ $5 million Queensland All Abilities Playground Project (2009-10) – raising the bar in terms of community engagement and participation in design.★ Senior officer in Communities' Media Unit (2007-08), delivering timely and strategic media and issues management services, including media monitoring and the preparation of media releases and speeches.★ Community Recovery – Led on-the-ground communication activities in response to natural disasters.★ Internal communications strategy supporting the transition of offices following machinery-of-government changes, including dedicated intranet site.

London, United Kingdom

London, United Kingdom

Sydney, Australia

Noosa Heads, Queensland

Diploma Of Marketing

Bachelor Of Journalism

Activities and Societies: 1999 – Dean's List (Faculty of Social and Behavioural Sciences Executive Dean's 'Commendation for High.

Education record