Dianne Goh Email & Phone Number

Singapore

I help to build and manage all communications efforts and get client and partner leads through content marketing for The Afternaut, an experience design agency, and Studio iF, a luxury residential interior design firm. I create, amplify and measure content on appropriate earned, shared and owned channels to promote Afternaut and Studio iF's services, and convince potential clients and partners to work with us. I organised events to publicise the agency's work, educate, raise awareness, and drive enquiries and leads. I'm also part of the team that's revamped Afternaut's website www.theafternaut.com.

Singapore

At the DesignSingapore Council, I am primarily in charge of creating content for and managing the council's social media channels, editorial calendar, and website, including a recent website revamp, which I oversaw from procurement stage till completion, and now maintenance. Through the council's digital channels, I help communicate and educate the public on key messages related to how design can improve and elevate our lives.● Develop digital marketing strategies and executing campaigns to promote the council’s programmes and events – through social media, the website, eNewsletters and email campaigns● Monitor and report on social media platform statistics, website traffic and performance and ensure that the right content is produced for the right digital platforms● Create content for the council's social media channels, eNewsletter, and website● Manage the council's content distribution channels and social media schedule● Project managing the council's website revamp to ensure a seamless user experience● Apply content strategy to the council’s new website● Work together with the IT team to maintain and improve the web infrastructure, troubleshoot issues faced by users● Write content for the council's social media platforms, the website, and eNewsletters● Ensure timely response to public enquiries from e-mail and social media

Jakarta, Indonesia

● Taught a class of 4 to 6 year olds English in Jakarta, Indonesia● Developed my own teaching curriculum and teaching materials.● Using craft, art, and music to engage the children● My volunteer experience was featured on the Straits Times: http://bit.ly/2vHGlJk

Greater Jakarta Area, Indonesia

● Interviewed partners, wrote and compiled the ASEAN Foundation Annual Report 2016 and 2017● Crafted content for the ASEAN Foundation website, ASEAN Foundation Model ASEAN Meeting microsite, and Information Factsheet● Wrote, compiled, and did the design layout for the Annual Report 2015 for the Sustainable Energy Association of Singapore● Developed press releases, social media content, speeches, and reports for the 2nd S Rajaratnam Endowment Forum for the ASEAN Foundation● Interviewed subjects and wrote story articles for the Institute of Societal Leadership at the Singapore Management University’s Catalyst Asia Magazine

Greater Jakarta Area, Indonesia

● Outreached and acquired partnerships with schools in Jakarta to launch The Living Wall Campaign in their schools. This campaign aims to raise awareness about palliative care.● Give presentations to students about what the campaign is and how they can run it in their school● Manage volunteers and students during Living Wall campaign events such as The Living Wall at Citos Mall, Jakarta's largest Living Wall to date● Coordinate with teachers and student leaders to run the campaign in their school● Produced, directed, wrote, and edited an original video explaining palliative care to kindergarten-aged children● Create and publish content onto social media for The Living Wall● Manage The Living Wall social media accounts● Helped to develop corporate communications strategy for palliative care awareness campaign The Living Wall● Wrote the sponsor and event proposal for the first Living Wall at Car Free Day Jakarta on 5th June 2016, was part of the organising team● Trained corporate communications executive in writing press releases

Singapore

● Managed the designers, web developers and production vendors to re-brand the marketing collaterals; website, brochures, EDMs, PowerPoint template● Liaised with account managers to implement CRM system to manage the association’s database● Engaged stakeholders and drove interest in the association’s events and projects through generating shareable social media content● Managed media relationships, maintained media list and monitored industry news● Handled requests for interviews and other media queries ● Drafted interview responses for the association’s chairman and executive director ● Wrote press releases and pitched story angles to local and regional media● Wrote speeches for the association’s chairman, executive director and council● Wrote and produced quarterly newsletters, and the weekly note to members● Managed all the association’s social media accounts and social media schedule● Organised the association’s Annual General Meetings, member networking sessions, and also other ad hoc association events such as the Sustainable Energy Centre of Excellence workshops● Wrote and updated the association’s website content using Joomla CMS ● Coordinated and compiled content for the White Paper on Accelerating Renewable Energy in Singapore, published in 2014, which was written by key industry leaders● Wrote and did the layout for the all association’s Annual Reports● Compiled post-event reports of association-led events such as the Asian Regional Workshop on Roadmaps for Energy Efficiency, supported by the Asian Development Bank (ADB), IE Singapore, and the Sustainable Energy For All (SE4All) InitiativeWriting sample here: http://seas.org.sg/index.php?option=com_news&view=details&id=114&Itemid=138

● Managed and coordinated international BBDO teams and external vendors to develop advertising campaigns for Gillette● Conducted briefs to regional BBDO teams in India and ASEAN at the start of each campaign● Ensured the Gillette brand equity and guidelines are adhered to for all work produced● Conducted stringent checks on all work produced for copy errors or details that do not meet legal/media regulations for markets in India and ASEAN● Managed clients’ campaign budgets and campaign timelines● Responded to material and costing requests from regional offices in Europe, Latin America, Arabic Peninsula, South Asia, and South East Asia to aid teams in the development of their campaigns● Researched brand and marketing relevant articles, as well as news on competitive brands to share with clients and regional teams● Organised annual Omnicom Group POWWOW event where development of the Gillette brand and P&G is discussed

- Produced conference publicity collaterals including the press kit, sponsorship proposal, and conference information sheet- Liaised with private corporations like CDL Limited and members of the public sector like the Singapore Tourism Board to sponsor $24,860 - Generated content for the conference website before, during and up to a month after the conference.- Attracted members of the media and celebrities with interests in environmental issues to feature the conference- Led a team of 5 to develop marketing strategies to attract young environmental leaders to the conference; for example by using relevant digital platforms and environmental NGO networks

Singapore

- Liaised with Marketing Communications officers of international hotels and restaurants to cast chefs for the Channelnews Asia International TV series Kungfu Kitchen - Organised meetings between the chef, Marketing and Communications directors and show producers- Researched for TV show content and presented work for the executive producer’s approval

Nanyang Technological University

- Organised the Main Theatre Performance for the Nanyang Literary Festival 2009 - Planned the theatre budget and performance operation schedules- Directed the production team in preparing and running the performance- Publicised the performance to fellow NTU students and professors- Co-lead actress in Main Theatre Performance for Nanyang Literary Festival 2008

- Raised $1,200 for the Straits Times School Pocket Money Fund - Learned the leadership and communication skills needed to run a business

English, Humanities/Humanistic Studies, 2Nd Upper Class Honours

Activities and Societies: • Vice-President (Theatre), Epiphany, English and Drama Society. • Participated in a 6 month Student Exchange.

Bachelor Of Arts (Hons.) - 2Nd Upper, English Language And Literature, General

Bachelor Of Arts (Honours), English Language And Literature, General

Activities and Societies: Epiphany English and Drama Society