Dianne Johnston Email & Phone Number

Sydney, Nsw, Au

What I can offer your organisation: Strategic Marketing & PlanningDigital MarketingPublic Relations & CommunicationsIdentify Market Gaps and Create SolutionsIdentify & Build RelationshipsProject ManagementNew Product Development and LaunchBrand Creation and DevelopmentRe-brandingLaunch of New Retail Stores and Business BranchesEvent ManagementPrint MaterialPromotional ToolsDirect MarketingSocial media WebsitesGoogle… Show more What I can offer your organisation: Strategic Marketing & PlanningDigital MarketingPublic Relations & CommunicationsIdentify Market Gaps and Create SolutionsIdentify & Build RelationshipsProject ManagementNew Product Development and LaunchBrand Creation and DevelopmentRe-brandingLaunch of New Retail Stores and Business BranchesEvent ManagementPrint MaterialPromotional ToolsDirect MarketingSocial media WebsitesGoogle AnalyticsAdvertisingStakeholder EngagementMarketing and Business support as requiredOverflow of workThe Marketeer's clients include: Cystic Fibrosis Australia, Kennards, CSR/Hebel, Promoseeds/Mr Fothergills, Archery Australia, PGPR, Hire and Rental Industry Association (HRIA), Jasco & The Voice School.A passion of mine is property investing, we currently have a portfolio of investment properties for long term growth and equity gain. I project manage the whole process from research, acquisition, renovation, leasing, revalue & ongoing management, a great example of my excellent skills & knowledge.Proof of my passion for what I believe in, is my wonderful Egg Donor Angels. I started this when I was on the IVF & Infertility journey & now it is a very successful website & social media platform that helps couples & potential Egg Donor Angels find each other. I identified the need & put together the concept & plan for Egg Donor Angels. I created the website & social media pages myself & today I continue to manage this extremely successful website that gets considerable traffic & exposure. We are so very proud to have had many successes to date with couples finding their Egg Donor Angel :)It’s such a joy & sense of accomplishment to help organisations with their marketing & communications & even more so when it’s something I am passionate about; from health, gardening, travel, cars, breast cancer, pets, cooking, consumer behaviour, business & much much more! I am sure I can help your organisation grow & achieve its goals. Show less

I was responsible for the strategic and tactical marketing of the lighting, hinge and various hardware categories. During my time there I launched a new lighting category and product range contributing over $5m in sales growth.

Marketing, event management, strategy, communications, advertising and PR for Postgraduate studies at UWS.I was responsible for the strategic and tactical marketing for postgraduate study at UWS including identifying and developing marketing opportunities for the university.I created the new brand strategy and strap line for PG study at UWS implementing it into ATL and BTL activity. My work increased PG study by over 10%. I developed and presented brand plans for PG at UWS and I… Show more Marketing, event management, strategy, communications, advertising and PR for Postgraduate studies at UWS.I was responsible for the strategic and tactical marketing for postgraduate study at UWS including identifying and developing marketing opportunities for the university.I created the new brand strategy and strap line for PG study at UWS implementing it into ATL and BTL activity. My work increased PG study by over 10%. I developed and presented brand plans for PG at UWS and I ncreased attendance at the PG Information Evening from prior years by over 32% through a strategic and tactical campaign and plan for the event. In my role I managed and planned the event working with relevant departments and areas to ensure its success.Conversions to applications from the PG Information Evening were 18.7%, one of the highest achieved. This success was due to a planned tactical direct marketing campaign I ran after the event as well as the success of the event itself in promoting the university.I reviewed and analysed Post Grad Orientation events, managing the actual event process and changing the format to better suit the needs of the student. I received fantastic feedback from both students and academics for this work. I worked closely with all stakeholders to further review the student needs for PG orientation. I managed and planned other postgraduate events including the MBA & PG expo where the ROI was high based on a 3.9% conversion to application rate for the enquiries at the stand. Show less

I managed Zero, Blitzem, Ratsak, Bayer, Pest Oil, Nature’s Way & Yates (Aust & NZ) brands.I was responsible for the management of the most profitable category at Yates, plant protection, with 6 significant brands representing 40% of the companies’ annual consumer turnover trans-tasman. I successfully created & launched the new brands including Nature’s Way” to grow the Yates business & capture an unfulfilled segment. I project managed major regulatory changes to 100's of sku’s… Show more I managed Zero, Blitzem, Ratsak, Bayer, Pest Oil, Nature’s Way & Yates (Aust & NZ) brands.I was responsible for the management of the most profitable category at Yates, plant protection, with 6 significant brands representing 40% of the companies’ annual consumer turnover trans-tasman. I successfully created & launched the new brands including Nature’s Way” to grow the Yates business & capture an unfulfilled segment. I project managed major regulatory changes to 100's of sku’s including artwork changes, phase out of packaging & finished goods, management of agencies, internal departments & suppliers. As part of my project management, I launched on time and budget new products where sales exceeded forecasts & budgets. During the drought, I maintained sales in my category where other areas dropped overall. I effectively held market leader position on products being eroded by competitor copies through below the line strategies & promotions & increased the company EBIT through cost reductions on products. I founded & project managed "The Chemical Review" project to phase out toxic chemicals & develop lower toxic & environmentally friendly products. I implemented company brand strategy, to simplify & reduce our brands & received a marketing excellence award for the successful re-brand & re-launch of Zero. As a part of these major projects we conducted market research including new brand “Nature’s Way”, re-branding of Zero & Blitzem & packaging changes. I also initiated Child Resistant packaging for our products including research, trials & testing resulting in keeping major account ranging of & making Yates the market leader again. A major part of my role was to successfully gain a full understanding of the regulatory bodies in Australia & New Zealand. Show less

I was responsible for all the categories including knobs and handles, bakeware, wireware, cleaning (O’Cedar brand), plasticware and general housewares. The annual turnover for these categories $12m. At Prestige I developed new products resulting in + 5% sales growth and was promoted within 12 months to managing the department with a direct report marketing assistant. I sourced and replaced poor or negative GP% products to increase gross profit by over 10%. I gained ranging in new… Show more I was responsible for all the categories including knobs and handles, bakeware, wireware, cleaning (O’Cedar brand), plasticware and general housewares. The annual turnover for these categories $12m. At Prestige I developed new products resulting in + 5% sales growth and was promoted within 12 months to managing the department with a direct report marketing assistant. I sourced and replaced poor or negative GP% products to increase gross profit by over 10%. I gained ranging in new accounts previously not successful in, with new products and promotional activity & liaised with overseas suppliers negotiating exclusive products and price deals resulting in increased sales and account ranging. I improved existing supplier relationships and gained new suppliers through international trade shows. I implemented new price lists and promotional material to help sales achieve growth. Show less

I manged the brands Stuart Crystal, Spode & Royal Worcester. In my role I developed brand strategies and increased sales for Spode & RW in a premium market where cheaper alternatives were eroding sales volume.I increased consumer loyalty through database activity and artesian tours, which resulted in increased sales through ongoing communication of new product launches and promotional activity.I successfully co-ordinated and managed tours for artisans resulting in increased sales of… Show more I manged the brands Stuart Crystal, Spode & Royal Worcester. In my role I developed brand strategies and increased sales for Spode & RW in a premium market where cheaper alternatives were eroding sales volume.I increased consumer loyalty through database activity and artesian tours, which resulted in increased sales through ongoing communication of new product launches and promotional activity.I successfully co-ordinated and managed tours for artisans resulting in increased sales of productCost reductions were gained on materials through negotiation and improved management.I significantly increased Waterford Wedgwood profile using media and PR through the use of the on-loan product with creative PR campaigns and developing great relationships with food stylists such as Donna Hay.I reduced printing costs for promotional material and print material including; catalogues, brochures and price lists through competitive pricing with printers and relationships. Show less

At 3UZ I started as a technician and MCR Operator but my passion and keen interest gave me the opportunity to produce the night time talk show and work on promotions with the management team. As the night time producer, I gained significant interviews including Alan Fels who at the time was in charge of the ACCC. I also did some midnight to dawn shifts :)

Bachelor Of Business, Marketing

Advanced Management Certificate, Business Administration And Management, General

Public Relations Certificate, Public Relations, Advertising, And Applied Communication

Advertising Course, Advertsing

Electronics Certificate, Electrical And Electronics Engineering

Project Management, Project Management Software & Prince Training

Computer Certificate, Computers

Audio/Sound Engineering, Audio/Sound Engineering

Customer Service, Team Building, Time Management

Computer Software Training, Excel Advanced, Word Advanced, Powerpoint Advanced, Adobe Cs4, Pagemaker

Education record