*Outperformed company registration & verification goals of new tradeshow in partnership with the largest US hotel association. *Executed marketing plan targeting C-suite, brand executives, and responsible to source partnership alignment with media, associations + relevant, ancillary organizations to grow audience engagement. *Created Marcom deliverables via omni channels within defined timelines that built brand awareness via strategic campaigns. *Curated content & managed design deliverables for overall Show promotion.

*Outperformed client registration & verification goals to showcase premier technology client as a VIP sponsor at experiential, exclusively hosted events. *Owned Marcom timelines to curate content for stakeholder communications. *Aligned registration journeys in accordance with changing post-COVID-19 protocols. *Initiated relationships with global segment leaders and domestic account managers to adapt from traditional sales enablement processes to new, ABM methodology.

*Pursued lead PM role for popular, bi-annual B2B tradeshow, averaging 25K participants/show as lead liaison with new registration provider to launch multiple, segmented microsites involving checklists, usability workflows and app testing within defined timeline. *Refined pre-show classification vetting process. *Collaborated with Marketing team to streamline MarCom promotions to drive registration. *Initiated, new on-site registration footprint logistics to maximize efficiencies + improve registration experience. *Managed team of three, developed training documents/schedules for internal/external on-site staff (avg 80+ agents/show). *Negotiated savings within $250K budget to fulfill on-site registration, busing/transportation of attendees, and temp agency requirements.

*Promoted to lead attendee and exhibitor marketing for two lifestyle B2B tradeshows.*Content curator and copywriter for email campaigns, direct mail, telemarketing scripts, website content. *Managed CRM targets and email cadence of attendee and exhibitor campaigns; oversee social media and PR strategy with consultants to target trade, consumer, and influencer mediums. *Collaborated with registration provider to create set-up and testing documents. *Responsible for cumulative $750K total budget for both shows, including reclassifications and monthly forecasting.

*Recruited to increase VIP engagement for re-branded, bi-annual B2B tradeshow, averaging 20K participants/show. *Cultivated relationships with national and international retailers, VIP brick-and-mortar retailers, big box department stores, key online retailers, and buying teams. *Optimized show attendance focused on digital/social marketing, field visits, exhibitor referrals, and onsite experiential experiences (show floor social media respite and VIP Club lounge). *Interpreted data integrity and contributed to database expansion resulting in overall VIP increase of 15%.

*Contracted to support marketing efforts for B2B tradeshows and B2C events, within client parameters. *Re-ignited USP’s with collaboration of internal stakeholders to relaunch brand(s) positioning/redesign. *Developed content of multi-marketing channels including email, official web site, mobile app, exhibitor prospectus, sponsor sell sheets, signage and on-site collateral. *Supervised speaker management of call for papers, speaker bios and content descriptions. *Managed contract details with strategic partners of barters agreements and sponsors to maximize budget.

*Promoted as lead marketer of franchisor/franchisee co-op among portfolio of 230 domestic hotels, [consistently maintained greatest regional RevPAR performance throughout the brand].*Pitched new IMC’s to gain endorsement of franchisee stakeholders to promote launch of Wyndham Rewards loyalty program via SEO, PPC campaigns, and online partner promotions. *Brand Ambassador of territory and summit meetings involving BEO requirements, agenda, speaker details, promotion, and onsite facilitation. *Coordinated grassroots events to target leisure, transient and group market affiliations via DMCs, AAA and Global Sales partner networks. *Responsible for a cumulative $250K regional budget of multiple marketing co-ops, including monthly forecasting.

*Promoted to create a new department accountable for the coordinated management of hardware/software contracts related to $75M company-wide project impacting 5,500+ hotels. *Maintained continuous alignment of program scope with strategic business objectives and recommended modifications to enhance effectiveness. *Built credibility, established rapport and maintained communication with all levels of the organization as interdependent teams. *Coached and mentored new personnel.

*Recruited to corporate environment based on proven track record in managing successful hotel operations and demonstrating exceptional customer service practices. *Built strong client and customer relationships by leveraging influencing skills to achieve brand success. *Identified emerging trends, interpreted competitive intelligence reports and reviewed individual hotel performance statistics to improve overall hotel profitability. *Mentored to onboard new, incoming franchise services managers and key liaison of master licensee of Canada.