Dianne S. Email and Phone Number

As a full-time content creator living aboard a sailboat, I use my marketing expertise to craft engaging, authentic stories about life on the water. I collaborate with brands to produce primarily Instagram content including product demonstrations, reviews, and storytelling. These are filmed in some of the most breathtaking locations on the East Coast of Australia while we sail to islands and remote coastlines. Through a mix of creativity and strategy, I aim to inspire and connect with adventurous spirits, fellow sailors, and travel enthusiasts.

The Daintree Rainforest and Mackay Reef hold a special place in my heart, which is why I pursued a role as a snorkel guide with Ocean Safari. Every second weekend, I journeyed from Cairns to the serene off-grid community of Cape Tribulation to immerse myself in the wonders of the Great Barrier Reef. This was my escape from the digital world, allowing me to fully embrace the beauty of nature. Through my experiences as a snorkel guide, I honed my public speaking and engaging presentation delivery skills, deepened my knowledge of the Great Barrier Reef, acquired essential safety management skills, and even improved my freediving breath holds. The opportunity to learn and grow within the Tropical North Queensland tourism industry has been an incredible gift, and I will forever cherish the memories and skills gained from this experience.

Word of mouth requests resulted in establishment of my own digital marketing consultancy in 2014, with clients from a variety of industries in the Newcastle region. Doing this in conjunction with studying full-time (Bachelor of Business with Marketing Major) allowed me to immediately apply my academic learnings to real-life situations. I attained experience with the Adobe Creative Suite, social media advertising, PR, content strategy, branding, website maintenance, SEO, SEM, CRMs, content creation and overall marketing proficiency that I would not have gained through University alone. Running this small business gave me over three years hands-on experience managing my own invoicing, budgeting and equipment purchases as well as marketing budget, spend & return on marketing investments for clients. My major clients included: Cosmetic Plastic Surgery, Warners BayLaserclear Cosmetic Clinic, East GosfordA2B Trailers / Viariant Trailers Australia / Scanvogn Trailers AustraliaSolair Pty Ltd / SolarVenti Australia

I took this role with the aim of gaining exposure to the agency environment and expanding my skillset as a content creator. I was able to fully immerse myself in the development and execution of their content strategy, working closely to ensure that all content aligned with their brand values and marketing objectives. I created content across various platforms, including social media, blogs, email campaigns, and websites to create visually appealing content that resonated with the target audience. Through this experience, I was able to gain valuable insights into content marketing, including how to create engaging content that drives engagement and builds brand awareness.

During my time as a marketing volunteer for MESCH Aid, I was involved in various marketing initiatives such as providing advice, facilitating a website re-design, and running marketing workshops. As a volunteer, I was able to use my skills and knowledge in marketing to contribute to the organization's mission of providing aid and assistance to vulnerable communities.

I was offered the opportunity to complete a two-month work experience program with Hunter United Credit Union after meeting their CEO at a networking event. The program entailed shadowing and handover with the existing Digital Marketing Coordinator for a month, followed by performing the role for another month while she was on annual leave. As a university student at the time, this experience in the corporate workforce was invaluable in broadening my understanding of workplace roles and systems. Moreover, the experience provided me with a deep insight into legislative and security management within the banking industry.