Dian O'Leary

Dian O'Leary Email and Phone Number

Global Brand and Marketing Communications - Strategic Content Development - Change Management @
Dian O'Leary's Location
Wilmington, Delaware, United States, United States
About Dian O'Leary

I am an accomplished brand and marketing strategist with proven success designing, developing, and disseminating impactful communications, transforming complex ideas into powerful messages, and driving revenues and organizational growth. In addition to my most recent experience in higher education and the non-profit world, I have extensive experience with a Fortune 100 specialty chemicals organization, where I led global marketing teams with budgets of up to $10M in the design and implementation of strategic integrated marketing campaigns. In a series of roles with increasingly more responsibility, I leveraged traditional and evolving media to enhance brand reputation for a range of products as well as drive sales and customer loyalty. A highly skilled communicator and people leader, I am adept at creating a working environment that drives engagement and retention, as well as at cultivating relationships with vendors and advertising agencies.

Dian O'Leary's Current Company Details
Wilmington University Graduate School of Business

Wilmington University Graduate School Of Business

Global Brand and Marketing Communications - Strategic Content Development - Change Management
Dian O'Leary Work Experience Details
  • Wilmington University Graduate School Of Business
    Adjunct Professor In Marketing
    Wilmington University Graduate School Of Business Jan 2018 - Present
    Wilmington, De
    I am passionate about supporting the education of my students with innovative syllabi, consistent office hours, and careful attention to assignments and grading. I teach marketing courses for MBA students, including global marketing management, integrated marketing communications, and business-to-business and business-to-government marketing.
  • United Way Of Delaware
    Vice President, Marketing And Communications
    United Way Of Delaware Apr 2016 - Jan 2017
    Wilmington, Delaware, United States
    In this role, I directed marketing, branding, and communication activities in collaboration with senior leadership. I created world-class executive presentations, brochures, and other printed and digital marketing material, and drafted correspondence for key organizational stakeholders. In addition, I cultivated awareness of the organization in the community, garnered donor and sponsor support, and organized events as well as marketing and fundraising campaigns. One of my key contributions at the United Way was overseeing the organization's website, focusing on continuous improvement to consistently showcase community success stories and build an engaging user experience. I also spearheaded organization of the annual meeting and celebration, as well as events for VIP stakeholders.
  • E. I. Dupont De Nemours, Inc.
    Strategic Change And Communications Lead
    E. I. Dupont De Nemours, Inc. Jan 2009 - Mar 2016
    Wilmington, Delaware, United States
    In my last role at DuPont, I led cross-functional global teams in the design, planning and integration of change management and communication strategies that accompanied key organizational improvement initiatives. I served as a trusted advisor to business leaders, providing them with the brand development tools and customer satisfaction insights they needed to effectively engage their employees and create cultures of accountability and high performance. In addition, I engineered the creation of a leadership training program that covered both technical and cultural elements of the change and included close collaboration with each leader to create a compelling, personal case for change. While in this role, I built a working environment that fostered strong employee engagement, as evidenced by 82% of employees being willing to recommend working for the department to others outside the organization and 8 of 9 clients willing to recommend the organization to their colleagues.
  • E. I, Dupont De Nemours, Inc.
    Global Marketing And Communications Manager, Dupont Packaging Graphics
    E. I, Dupont De Nemours, Inc. Mar 2006 - Jan 2009
    In my previous role at DuPont, I headed the global brand strategy and marketing communications for this printing equipment manufacturer that typically saw $400M in annual revenue. I oversaw talent acquisition for the global marketing communications teams in addition to coordinating all agency relations. I also directed the development of web content, including introducing digital media, establishing a web editorial board, and creating an ad approval process to optimize the media strategy. While in this role I gained extensive experience and made significant contributions in crisis leadership, for example:• I developed an internal communication strategy to re-energize a critical team to achieve its objectives during the 2008-2009 financial crisis.• I created and executed the communications plan regarding legal action taken by DuPont against a key competitor, designing multimedia campaign messages and training for leaders, sales, and customer service professionals, generating positive customer feedback and press coverage.Finally, I led global teams to represent the organization at trade events (including at Drupa 2008, the most important printing industry event in the world), facilitating sale of high-volume orders worth up to $15M, and launching new products under budget.
  • E. I. Dupont De Nemours, Inc.
    Product Manager, Dupont Personal Protection
    E. I. Dupont De Nemours, Inc. Jun 2002 - Mar 2006
  • E. I. Dupont De Nemours, Inc.
    Northeast Regional Sales Manager, Dupont Personal Protection
    E. I. Dupont De Nemours, Inc. Jan 2000 - Jun 2002
    Wilmington, Delaware, United States

Dian O'Leary Skills

Market Development Global Marketing Product Development B2b Marketing Product Marketing Commercialization Marketing Management Pricing Strategy Marketing Strategy Segmentation Strategic Partnerships Competitive Analysis Market Research Brand Management Market Analysis Market Planning Strategy Product Management Product Launch Cross Functional Team Leadership Competitive Intelligence Integrated Marketing Training Training And Development Copywriting Copy Editing

Dian O'Leary Education Details

Frequently Asked Questions about Dian O'Leary

What company does Dian O'Leary work for?

Dian O'Leary works for Wilmington University Graduate School Of Business

What is Dian O'Leary's role at the current company?

Dian O'Leary's current role is Global Brand and Marketing Communications - Strategic Content Development - Change Management.

What is Dian O'Leary's email address?

Dian O'Leary's email address is d.****@****lmu.edu

What is Dian O'Leary's direct phone number?

Dian O'Leary's direct phone number is +130254*****

What schools did Dian O'Leary attend?

Dian O'Leary attended University Of Pennsylvania, Wharton School Of Business, Duquesne University.

What skills is Dian O'Leary known for?

Dian O'Leary has skills like Market Development, Global Marketing, Product Development, B2b Marketing, Product Marketing, Commercialization, Marketing Management, Pricing Strategy, Marketing Strategy, Segmentation, Strategic Partnerships, Competitive Analysis.

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