Diarmaid Mac Mathúna Email & Phone Number

Dublin, Ireland

- Strategic Communications: Developing strategies for communications initiatives including integrated campaigns and creative content production to engage diverse target audiences. Client target audiences include both internal and external stakeholders. - Integrated Campaign Planning, Production and Promotion: Development and implementation of campaign strategies based on research and data-driven audience insights. Including detailed communications planning, creative content production and strategic media buying across a wide range of channels and platforms from social media marketing to television and radio advertising. - Audience Engagement: Extensive experience of creating content strategically to drive content sharing and engagement as well as building online communities.- Creative Storytelling: Working with clients and contributors to find the “angle” to their stories, simplifying complex messaging and ensuring a creative narrative flow to content.- Stakeholder Collaboration: Working collaboratively with senior client stakeholders to agree priorities and ensure that proposed communications initiatives and solutions complement and align with overarching business objectives.- Extensive Communications Experience: Clients include ComReg, CCPC, Zurich, IDA Ireland, Trinity College Dublin, UCD, open eir, the European Banking Authority and the European Commission.

Dublin, Ireland

-Strategic Planning: Collaborating with the CEO in setting and driving organisational vision, operational strategy and hiring needs.-Operational Implementation: Developing actionable business plans that ensure alignment with short-term and long-term strategic objectives.-Communications Strategy: Partnering with businesses and organisations across private, public and nonprofit sectors to produce video content in line with their creative strategy and communication plans.-Team Growth: Overseeing business unit operations and employee productivity, building a highly inclusive culture ensuring team members thrive and organizational outcomes are met. Ensuring effective recruiting, onboarding, professional development, performance management, and retention.-Scriptwriting: Writing compelling scripts to ensure content would engage target audiences through storytelling by distilling complex information.-Directing Communication Strategy and Visuals: Leading the film crew on location to capture the best visuals and media training interviewees for best performances.-Project Management: Directly overseeing video and digital projects from a creative, production and financial point of view.-Performance Management: Monitoring performance with tracking and establishing corrective measures as needed and preparing detailed reports.-Relationship Building: Maintaining and building trusted relationships with key customers, clients, partners, suppliers, freelancers and stakeholders.

Dublin, Ireland

-Producing and Directing: A hands-on role leading video and digital projects. Supervising the implementation of projects, ensuring the creative approach I developed was brought to life in an efficient way with the wider production team.-Creative Concepts Development: Developing creative approaches to communicate topics in an appealing way using video and digital techniques.-Scriptwriting: Writing compelling scripts to ensure content would engage target audiences through storytelling by distilling complex information.-Directing Communication and Visuals: Leading the film crew on location to capture the best visuals and bring out the best in the interviewees.-Stakeholder Management: Liaising with senior client stakeholders throughout the production process, including C-suite interviewees on location, to ensure client satisfaction.-Financial Management: Ensuring projects stayed on budget and any potential cost overruns were mitigated.

Dublin, Ireland

-Journalism: Finding and telling good stories that have a “hook” for television audiences-Contributor sourcing: Finding and casting strong contributors and interviewees-Research: Researching stories from a wide range of information sources-Writing: Fact checking, writing proposals and developing research briefs-Communicating: Distilling complex information into summary briefing notes-Compliance: Ensuring editorial and legal compliance-Working to deadlines: Fast-turnaround of story research for weekly TV series

County Dublin, Ireland

-Marketing Communications Strategy: Led a data-driven overhaul of our online presence and communications marketing strategy to boost sales and streamline online automatic delivery of our software products.-Competitive Market Positioning: Customer-centric approach has achieved and maintained 1st place ranking within our software category against significant competition from Microsoft and others.-Sales Channel Development: Constant UX improvements based on insight from analytics and user feedback. Strong focus and drive in this area has led to an increased conversion rate.-Google Ranking (SEO): Utilising internal resources delivered an effective brand strategy to maximise visibility and rankings.-Digital Marketing: Developed an online marketing communications strategy (PPC, display, email, social, web) that delivered our sales targets.

Master Of Science (Msc), Physics

Skills learned: Science communication - Project management - Advanced IT skills

Executive Diploma, Strategic Digital Marketing

Modules: Digital Marketing Strategy, Social Media, Search Engine Marketing: SEO, Search Engine Marketing: PPC, Conversion Rate.

Data Protection & The Gdpr

Lobbying Act Compliance

Online Course, Introduction To Marketing

Creative Writing Skills For Digital Platforms

Multi-Skilled Video & Tv Production Course

Ba Mod, Physics, First Class Honours

Gold Medal award-winner - Foundation Scholar

Leaving Certificate, Five A1S, Two A2S

Coursera Online Course, Introduction To Marketing