Internal communications art director for all of Ogilvy's internal affairs and part of WPP's global internal work.

Spearheaded brand design initiatives, communication strategies, and art direction for all audiovisual content, encompassing campaigns, programs, and advertising.• Directed the development of UI/UX design systems for platform development and educational programs, ensuring scalability and user-centricity.• Collaborated closely with developers, directors, and content creators to conceptualize and produce engaging programs, audiovisual lessons, workbooks, and courses.• Drove brand awareness and customer acquisition efforts through strategic social media content creation and targeted advertising campaigns.

• Conceptualized and implemented adaptable brand systems for clients and third-party use, fostering consistency and scalability.• Managed relationships with high-profile clients (Federal government agencies and political parties, overseeing the production of audiovisual, digital, and printed content.• Translated complex data into compelling visuals, elevating brand and campaign visibility for a diverse client portfolio spanning NGOs (ie. Pan American Development Foundation) to tech giants (Uber and Netflix) and local businesses.• Developed brand guidelines for print, media, and merchandising channels, including notable work for Netflix's acclaimed show, Club de Cuervos.• Team up with Ogilvy's HR team to create a bold company culture that promotes feedback, trust and motivation through visuals / campaigns and teamwork.

• Crafted visual and strategic concepts for WPP's Team Unilever Shopper program, focusing on enhancing market share within the US Hispanic segment.• Designed impactful campaigns and promotions for clients across the US and Latin America, aligned with annual and seasonal objectives.• Adapted and localized campaigns for rapid deployment in the Latin American consumer market, collaborating with leading brands such as AT&T, General Mills, FedEx, and SC Johnson.• Led training sessions to educate clients on the significance of Shopper Marketing and its integration into their marketing assets.• Trained 10 new clients on the importance of Shopper Marketing through their own assets.• In charge of tropicalizing and adapting top-tier client’s campaigns into the fast growing LatAm consumer market, including AT&T, General Mills, FedEx, and SC Johnson.• Created distinctive campaigns and promotions for US and LatAm based clients including Coca-Cola, Purina, Dell (Brazil & LATAM) by aligning with their annual and seasonal objectives.

• Led cross-functional teams within Publicis Groupe to execute 360° campaigns for P&G brands, ensuring consistent messaging across touchpoints.• Developed communication strategies and visual concepts in collaboration with advertising experts, contributing to cohesive brand narratives.• Created and directed visuals for 3D model renderings of P&G brands in retail environments, including high-profile campaigns such as the 2012 Olympic sponsorship activation.• Optimized print production processes by delivering press-ready print files, streamlining workflows, and reducing turnaround times.

Created in-house advertising for brands like Tommy Hilfiger, Coach, Brooks Brothers, Armani, Etro, etc.

Creative concept and art direction for:• Derma• Sushi Itto• Pfizer (PREVENAR)• Pfizer Conmigo

Creative concept and art direction for BTL advertising for:• Powerade (Diseño de botellas edición limitada, Toolkits, BTL)• Gladiator (Circulo de Oro 2010)• Vive Positivamente (Coca-Cola Co.)• Pulpy (Toolkit, activaciones)