• Responsible for bringing in and protecting the Dasher voice within our workstreams. Help protect the Dasher experience by identifying the Dasher (my customer focus) problem and then working with cross-functional (XFN) pods to execute the best solution. • Focused on "Dasher Pay", my scope is both inbound and outbound (full stack PMM). Typical projects look like: developing customer communication framework (positioning, value props, RTBs), campaign or experimentation strategy, go-to-market planning and execution, as well as leading any customer insights/research related to Dasher pay changes or updates. I also oversee programs related to the platform earning options and overall experience. • Other outputs include: driving product utilization, growth experimentation campaigns, improving customer sentiment, and developing successful product adoption and retention strategies.

Part of the early PMM team at Webflow — previous wins include: • Initially, the Capabilities PMM for eCommerce, CMS, Memberships, and Logic. Then primarily on the Designer product core experience.• Led the early market research and beta-testing for new products: Logic and Users.• Developed GTM strategy for new customer feature estimated to drive $1M in ARR (Quick Stack).• Developed and led CMS product competitive re-brand, generating ~$55K ARR and ~$186k TCV.• Led the initial audience segment research and proposal for Webflow’s designer marketplace and dev ecosystem.• Owned feature release & built the competitive narrative for components (from Symbols), netting a 30% usability increase post-launch.General Responsibilities Included: • Act strategically & tactically to launch products & scale the business.• Own go-to-market strategies for specific segments of Webflow products.• Develop segment specific strategy to launch hit products & scale the business.• Collaborate with partners to define, develop, execute, & analyze high-impact GTM campaigns.• Use data to ensure the voice of the customer is present in product & marketing decisions, & measure the effectiveness of marketing campaigns & channels.

• Honors: Department of Communication Alumni Award for Excellence in Mentoring (2018)

Priority Areas: Global, Work Hub + Vehicle Services productGlobal Scope (North America, LATAM, India, & EMEA) — focused on product outbound & inbound initiatives end-to-end: competitive analysis, research, and insight gathering, as well as global product go-to-market (GTM) strategies — all while working in a deeply cross-functional environment to build user awareness, adoption, & engagement of our products & features worldwide.• Created strategy that drove 134% lift on 7d Marketplace entry return (+8K) & 43% lift on first trips• Planned, organized, & executed over 20+ marketing campaigns across US&C and LATAM markets • Developed cross-functional strategy that drove a 56% lift in multi-product cross-sell over a 2-month period• Built & led multi-channel GTM of COVID-19 product initiative; 1.2M users & our highest engagement rate (~25%)• Delivered insights & partnered on product roadmap development to ensure strong market fit with shared OKR ownership

Priority Areas: Regional Lead (North America), Vehicles product (formerly Vehicle Solutions)Focused on our Driver user-base within the NorAm markets (& assisted in LatAm markets). Responsibilities include: - Developing go-to-market strategies & marketing communication plans.- Understanding user insights & experiences, as well as product value/benefits.- Working with Design, Research, & other teams to promote product adoption & education.

• Owned & managed marketing + operational program budgets ranging from $5K to $100K• Planned, organized, & executed over 17 marketing campaigns across the Northwest region (6 states)• Led & playbooked go-to-market strategies for 5 state launches (27+ cities) – Ex: Wyoming, Montana, & Hawaii• Drove new market product adoption & contributed +46% year-over-year in new market gross bookings (~$25M)• Current lead for cross-functional marketing programs, creative project conceptualizations, & campaigns in the Northwest • Partnership Lead on pro sports, festivals, universities, & city events (total negotiated value of brand partnerships = $300K+)• Driver Loyalty (Uber Pro) Marketing & UXR Lead (Mega Region), managing focus groups & customer analysis

- Led & playbooked go-to-market strategies for 5 state launches (27+ cities) - Summary: Program Manager & Lead Marketing Manager for Montana's statewide launch. Main Focus: (1) building strategic partnerships across the public, private, and social sectors. As well as (2) execute marketing expansion initiatives to grow ridership/trips within the states of Washington (East focused), Idaho, Wyoming, and Montana. Leading a small team of community coordinators to spearhead on-the-ground rider + driver awareness, and heavy product engagement initiatives resulting in healthy, thriving markets for Uber to continue growth in.

• Focused on product education and sales collateral/enablement.• Drove product adoption of new advertising suite by 63% YoY through client content campaign• Monitored client campaign performance & optimized accordingly for programs ranging from $15K to $1M• Educated value of new ad products (Twitter Ads Suite) to customer base through bi-weekly newsletter series (34)

Sponsorship | Web | Marketing & Communications

• Audience engagement (From 300 to 1,000 people)• Two-time speaker (2012/2013 event, and once more for their 2015 expansion)

Promoted From: Xbox Product Specialist (Consultant Lvl. II) and Team LeadBefore that: Social Media Manager, Surface Brand--Winner: Content Marketing Award for Xbox (2015)Winner: Forward Facing Award (2014)LEAD Program Graduate - six month accelerated leadership course (2014)Inclusion & Diversity Award: Xbox One LATAM Project (2013)Honorable Mention: Best community engagement, Xbox (2013)Main Account: Microsoft Enterprise Program, Lead Strategist on Social TeamPast account work: Mobify, Xbox brand (lead), & Microsoft Surface

• Xbox product community and content marketing response lead, mainly for Xbox One launch and other AAA games (Ex: Titanfall) — via Yesler (now Accenture Consulting)• Data-driven reporting (10+)• Lead Consultant for internal LATAM project with Xbox.• Strategized & implemented content product features for Xbox brand (150+)• Communicated product value of Xbox One & Kinect AR to new consumer base (>100M)• Project manager of social/creative team for Xbox One & Titanfall launch (global).--• Previously: Community management of Microsoft Surface brand.• Operated on 2 global launches for Surface (RT & Windows 8 Pro).

Following behind the Education Entrepreneurs - the concept was founded on the belief that entrepreneurship is a powerful force to positively impact education outcomes. This global initiative presents unique opportunities for anyone interested in education innovation to learn how to launch and scale their endeavors.

• Managed marketing team• Appeared on KIRO 7 & KING 5 News• Online publications in the UW Daily, Flip the Media, & GeekWire• Media Relations + Business Development ($3,000) + Social Marketing + Brand Strategy

• Analytics & customer data• Build & maintain relationships• University outreach program (4 successful recruits)• Launched & managed social community for Microsoft Surface brand• Provided 38 data-driven reports on client's marketing & social landscape

• Successfully funded 5 projects (totaling over $20,000) and accepted into Y-Combinator W13• Featured in online publications such as Gizmodo, Geekwire, Fast Company, & Popular Science

• Team Lead - Intern Project• Accounts: Best Buy, Nike, & Weight Watchers

• WINNER: Dean's Award 2011-2012 from the UW Foster Undergraduate Programs• Primary Role: Business Development // Strategic Partnerships // Event Planning & Events