Alex Diaz Email & Phone Number

San Francisco, California, Us

• Responsible for bringing in and protecting the Dasher voice within our workstreams. Help protect the Dasher experience by identifying the Dasher (my customer focus) problem and then working with cross-functional (XFN) pods to execute the best solution. • Focused on "Dasher Pay", my scope is both inbound and outbound (full stack PMM). Typical projects look like: developing customer communication framework (positioning, value props, RTBs), campaign or experimentation strategy, go-to-market planning and execution, as well as leading any customer insights/research related to Dasher pay changes or updates. I also oversee programs related to the platform earning options and overall experience. • Other outputs include: driving product utilization, growth experimentation campaigns, improving customer sentiment, and developing successful product adoption and retention strategies.

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

San Francisco, California, Us

Part of the early PMM team at Webflow — previous wins include: • Initially, the Capabilities PMM for eCommerce, CMS, Memberships, and Logic. Then primarily on the Designer product core experience.• Led the early market research and beta-testing for new products: Logic and Users.• Developed GTM strategy for new customer feature estimated to drive $1M in ARR (Quick Stack).• Developed and led CMS product competitive re-brand, generating ~$55K ARR and ~$186k TCV.• Led the initial audience segment research and proposal for Webflow’s designer marketplace and dev ecosystem.• Owned feature release & built the competitive narrative for components (from Symbols), netting a 30% usability increase post-launch.General Responsibilities Included: • Act strategically & tactically to launch products & scale the business.• Own go-to-market strategies for specific segments of Webflow products.• Develop segment specific strategy to launch hit products & scale the business.• Collaborate with partners to define, develop, execute, & analyze high-impact GTM campaigns.• Use data to ensure the voice of the customer is present in product & marketing decisions, & measure the effectiveness of marketing campaigns & channels.

Seattle, Wa, Us

• Honors: Department of Communication Alumni Award for Excellence in Mentoring (2018)

San Francisco, California, Us

Priority Areas: Global, Work Hub + Vehicle Services productGlobal Scope (North America, LATAM, India, & EMEA) — focused on product outbound & inbound initiatives end-to-end: competitive analysis, research, and insight gathering, as well as global product go-to-market (GTM) strategies — all while working in a deeply cross-functional environment to build user awareness, adoption, & engagement of our products & features worldwide.• Created strategy that drove 134% lift on 7d Marketplace entry return (+8K) & 43% lift on first trips• Planned, organized, & executed over 20+ marketing campaigns across US&C and LATAM markets • Developed cross-functional strategy that drove a 56% lift in multi-product cross-sell over a 2-month period• Built & led multi-channel GTM of COVID-19 product initiative; 1.2M users & our highest engagement rate (~25%)• Delivered insights & partnered on product roadmap development to ensure strong market fit with shared OKR ownership

San Francisco, California, Us

Priority Areas: Regional Lead (North America), Vehicles product (formerly Vehicle Solutions)Focused on our Driver user-base within the NorAm markets (& assisted in LatAm markets). Responsibilities include: - Developing go-to-market strategies & marketing communication plans.- Understanding user insights & experiences, as well as product value/benefits.- Working with Design, Research, & other teams to promote product adoption & education.

San Francisco, California, Us

• Owned & managed marketing + operational program budgets ranging from $5K to $100K• Planned, organized, & executed over 17 marketing campaigns across the Northwest region (6 states)• Led & playbooked go-to-market strategies for 5 state launches (27+ cities) – Ex: Wyoming, Montana, & Hawaii• Drove new market product adoption & contributed +46% year-over-year in new market gross bookings (~$25M)• Current lead for cross-functional marketing programs, creative project conceptualizations, & campaigns in the Northwest • Partnership Lead on pro sports, festivals, universities, & city events (total negotiated value of brand partnerships = $300K+)• Driver Loyalty (Uber Pro) Marketing & UXR Lead (Mega Region), managing focus groups & customer analysis

San Francisco, California, Us

- Led & playbooked go-to-market strategies for 5 state launches (27+ cities) - Summary: Program Manager & Lead Marketing Manager for Montana's statewide launch. Main Focus: (1) building strategic partnerships across the public, private, and social sectors. As well as (2) execute marketing expansion initiatives to grow ridership/trips within the states of Washington (East focused), Idaho, Wyoming, and Montana. Leading a small team of community coordinators to spearhead on-the-ground rider + driver awareness, and heavy product engagement initiatives resulting in healthy, thriving markets for Uber to continue growth in.

San Francisco, Ca, Us

• Focused on product education and sales collateral/enablement.• Drove product adoption of new advertising suite by 63% YoY through client content campaign• Monitored client campaign performance & optimized accordingly for programs ranging from $15K to $1M• Educated value of new ad products (Twitter Ads Suite) to customer base through bi-weekly newsletter series (34)

New York, Ny, Us

Sponsorship | Web | Marketing & Communications

New York, Ny, Us

• Audience engagement (From 300 to 1,000 people)• Two-time speaker (2012/2013 event, and once more for their 2015 expansion)

New York, Ny, Us

Dublin 2, Ie

Promoted From: Xbox Product Specialist (Consultant Lvl. II) and Team LeadBefore that: Social Media Manager, Surface Brand--Winner: Content Marketing Award for Xbox (2015)Winner: Forward Facing Award (2014)LEAD Program Graduate - six month accelerated leadership course (2014)Inclusion & Diversity Award: Xbox One LATAM Project (2013)Honorable Mention: Best community engagement, Xbox (2013)Main Account: Microsoft Enterprise Program, Lead Strategist on Social TeamPast account work: Mobify, Xbox brand (lead), & Microsoft Surface

Redmond, Washington, Us

• Xbox product community and content marketing response lead, mainly for Xbox One launch and other AAA games (Ex: Titanfall) — via Yesler (now Accenture Consulting)• Data-driven reporting (10+)• Lead Consultant for internal LATAM project with Xbox.• Strategized & implemented content product features for Xbox brand (150+)• Communicated product value of Xbox One & Kinect AR to new consumer base (>100M)• Project manager of social/creative team for Xbox One & Titanfall launch (global).--• Previously: Community management of Microsoft Surface brand.• Operated on 2 global launches for Surface (RT & Windows 8 Pro).

Boulder, Colorado, Us

Following behind the Education Entrepreneurs - the concept was founded on the belief that entrepreneurship is a powerful force to positively impact education outcomes. This global initiative presents unique opportunities for anyone interested in education innovation to learn how to launch and scale their endeavors.

Boulder, Colorado, Us

• Managed marketing team• Appeared on KIRO 7 & KING 5 News• Online publications in the UW Daily, Flip the Media, & GeekWire• Media Relations + Business Development ($3,000) + Social Marketing + Brand Strategy

• Analytics & customer data• Build & maintain relationships• University outreach program (4 successful recruits)• Launched & managed social community for Microsoft Surface brand• Provided 38 data-driven reports on client's marketing & social landscape

• Successfully funded 5 projects (totaling over $20,000) and accepted into Y-Combinator W13• Featured in online publications such as Gizmodo, Geekwire, Fast Company, & Popular Science

New York, Ny, Us

• Team Lead - Intern Project• Accounts: Best Buy, Nike, & Weight Watchers

Chicago, Il, Us

• WINNER: Dean's Award 2011-2012 from the UW Foster Undergraduate Programs• Primary Role: Business Development // Strategic Partnerships // Event Planning & Events

Seattle, Washington, Us

Seattle, Washington, Us

Executive Program, Certificate, Product Strategy And Marketing

Executive Program, Certificate, Strategy And Leadership

B.A., Communications, Focus: Behavioral Science & Communication