Angie Diaz Email & Phone Number

Miami, FL, US

Miami, Florida, United States

• Spearhead day-to-day client communications and provide tactical counsel to clients’ C-suite
• Lead, execute and oversee national and local media efforts
• Create breakthrough PR plans and media strategies that meet client objectives
• Cross-collaboration with internal and external partners for strategy development and counsel
• Lead the development of press materials
• Identify relevant speaking engagements and opportunities for client executives and award opportunities

• Led and executed U.S. Hispanic and general market media efforts for PepsiCo’s Racial Equality Journey Initiative
• Led communications efforts for PepsiCo’s award-winning national visibility campaign, Juntos Crecemos Jefa-Owned, generating over 127 earned media placements and 1.28 billion impressions
• Collaborated cross-functionally with the social media, creative and production teams on integrated marketing campaigns, ensuring brand consistency and cohesive messaging
• Created breakthrough plans and effective PR media strategies to meet clients' business and communications objectives
• Developed and reviewed communications materials such as press releases, executive bios, key messages, talking points and media interview briefs
• Provided tactical counsel to clients’ C-suite, including executive media training

• Supervised LLYC staff in the U.S. and LATAM, and acted as a liaison between global clients and LLYC offices in LATAM to ensure the timely execution of PR campaigns across the region
• Created and executed PR media strategies for over eight clients in different sectors, including oil and gas, cybersecurity, telecommunications and computer software
• Spearheaded all project management and the development of communications materials for clients, such as Alteryx and Siemens, to break into the Latin America market
• Provided tactical counsel to clients, managed budgets and oversaw day-to-day activities
• Developed and reviewed communications materials such as press releases, media advisories, bylined articles, executive bios, boilerplates, key messages and talking points
• Negotiated and coordinated with external partner agencies

Miami, Florida

• Managed and executed all general market and U.S. Hispanic media efforts for clients such as Sedano’s Supermarkets, Plasencia Cigars and National Pork Board
• Collaborated cross-functionally with the accounts, social media and creative teams on integrated marketing campaigns, ensuring brand consistency and cohesive messaging
• Created breakthrough PR strategies to meet clients' business and communications objectives
• Developed and implemented sophisticated influencer marketing campaigns, from screening influencers to procurement, partnership coordination, contracting, reviewing and approving content, reporting and processing of.
• Managed and executed crisis management communications by developing statements, press releases, talking points, social media responses and media interviews
• Provided tactical counsel to clients and managed client budgets

Miami, FL

• Represented clients in the construction, legal, finance, non-profit and insurance industries
• Developed strategies, drafted press materials, coordinated interviews, monitored media and evaluated results for clients such as Moss & Associates, Dominion Builders and Ocean Bank
• Provided tactical counsel to clients and managed client budgets to meet client expectations
• Executed all U.S. Hispanic media efforts on a project-by-project basis for clients such as CAMACOL, Shutts & Bowen and Ocean Bank
• Managed project tracking system to ensure that each client’s deadlines were met
• Researched editorial calendars and identified relevant media opportunities for clients

Miami, FL

• Supported Royal Caribbean during the launch of Quantum of the Seas, securing top-tier U.S. Hispanic placements, including Despierta America
• Supervised day-to-day activities and media relations efforts for General Motors targeting the U.S. Hispanic market and top general markets in the Southeast region
• Managed client budgets and a team of five, ensuring quality work to meet client expectations
• Actively participated in agency development and assisted with new business presentations
• Identified sponsorship opportunities and oversaw the planning and execution of client events
• Managed client presence on social networking sites and developed blog content as needed

• Managed media relations efforts targeting the U.S. Hispanic market for clients such as The Life and Health Insurance Foundation for Education, The Clorox Company, Saba and Walmart
• Interpreted and implemented strategic plans for clients such as General Motors, RadioShack and State Farm in conjunction with other team members
• Provided tactical counsel to clients and managed the execution of a variety of projects in a timely, deadline-focused manner
• Actively participated in agency development
• Managed client budgets in order to meet/exceed client expectations
• Developed blog content and managed client presence on social networking sites

• Supported Royal Caribbean during the launch of its largest ship, Allure of the Seas, securing numerous placements in top tier USH publications and generating more than 200 million impressions
• Coordinated day-to-day grassroots activities and media relations efforts for General Motors targeting the South Florida market
• Managed media relations efforts targeting the U.S. Hispanic market for Universal Orlando Resort to promote its annual event, Halloween Horror Nights
• Supervised interns and account coordinators
• Developed client presentations, case studies and participated in client meetings as needed
• Developed, translated and distributed press materials

• Assisted Universal Orlando Resort during the launch of The Wizarding World of Harry Potter, securing numerous placements in top tier LATAM outlets, including Colombia’s NTN 24, RCN, El Tiempo and Argentina’s Clarín.
• Developed and distributed media advisories, press releases, quarterly newsletters and other press materials for clients, such as the U.S. Army
• Developed media lists, secured placements and compiled metrics reports
• Coordinated, executed and supported client grassroots events
• Built and maintained positive working relationships with clients and key media players