Managed onboarding & recapture strategy, running iterative tests to increase engagement, feature usage, time spent listening, and monthly active users. Highlights include: using push messaging for New users to increase usage of certain features by as much as 15% & incorporating push campaigns triggered by periods of inactivity to increase active users among Recaptured listeners by 0.25%.Launched onboarding series for connected device users, requiring coordination with Partner Marketing, Creative, and external partners, such as Google and Alexa. Highlights include: beating engagement averages across email and push by as much as 100% and increasing podcast listening hours by 16%.Became the point contact on email deliverability, reducing spam traps by over 80% through a new inactivity suppression strategy.Launched various campaigns requiring collaboration across the organization, as well as collaboration with co-workers on the SiriusXM side, including SiriusXM trial offers, our “Playback” year-in-review campaign, Integrated Brand campaigns, Content intitiatives, and more.Managed our win-back strategy to Lapsed users, constantly testing new creatives through a new iterative testing process, and onboarded a new team member to take over this role.

Managed editorial & artist marketing through email and push, implementing tests to increase listening & managing creative. In one test, we found that one type of content drove 2-3x longer listening even with lower engagement rates.Worked closely with analysts to build and QA a new data pipeline that provided the CRM team with more segmented, end-to-end reporting, which became our primary data source.Was the first to manage marketing to New Pandora users, since the launch of the email welcome series in 2017, and launched CRM’s first-ever frequency test, which increased New user LTV by 102-115%.Launched monthly testing and collaborated with the in-house ad team to improve our trial acquisition strategy. Built CRM marketing plans for big bet feature launches, such as For You (Browse), Sirius XM Podcasts on Pandora, and Bottom Nav, requiring collaboration with Product, Analytics, and Product Marketing.

Assisted the CRM team with daily campaign execution, including audience building, workflow creation, copy/email HTML, and QABuilt a new weekly reporting format used to align metrics with creative in order to report out to the CRM Director, Growth Marketing Vice President, and other internal teamsWorked with the Programming & Curation team to build out new campaigns and share campaign insightsCollaborated with the creative team to request copy & design for email and push campaigns, using JIRA to manage deadlines, feedback, and approval

- Pitch article/gallery ideas to the magazine editors and provide the PR department with press contacts- Photograph and review various concerts in the Bay Area

- Built an ad campaign from start to finish, which included identifying target audiences, making Instagram story videos, and doing A/B testing- Analyzed direct-to-consumer and pre-order campaigns for a final presentation to over 200 people, including Capitol executives- Recapped ad campaigns and analyzed metrics to recommend creative and targeting changes for future campaigns- Added photos, videos, links, etc. to 8 artist websites and designed sliders for their homepages

- Spearhead the intern acquisition process, from promoting the positions to interviewing applicants- Facilitate weekly intern trainings in order to teach interns about the DeCal board's responsibilities- Assist members who are transitioning into director roles- Meet with committee directors on a bi-monthly basis to ensure that goals are being met - Work closely with the External Affairs Committee (previously Marketing) to improve the program's online presence- Assist prospective and current DeCal facilitators via office hours by connecting them with resources- Assist the Spring 2017 Budget Manager with learning the ins and outs of ASUC policies and with budget planning

- Discuss financial priorities with committee directors and board members to budget our $5,000+ funds appropriately- Ensure that members follow all ASUC (Associated Students of University of California) guidelines when making financial transactions- Process purchase requests and purchase orders

- Promoted the Spring 2016 intern program, resulting in a 103% increase in the applicant pool- Communicate with on-campus organizations to provide the board with resources to best assist facilitators- Facilitate weekly intern training meetings in order to prepare interns to help course facilitators and students- Assist prospective and current DeCal facilitators via office hours by connecting them with resources

- Launched a social media contest resulting in 1,252 posts and a 20% increase in Instagram followers- Promote the DeCal program on campus via social media and in-person marketing- Coordinate with DeCal course facilitators to design and execute a semesterly online spotlight series- Envision and design the program's image via flyers, apparel, merchandise, signage, etc.- Assist prospective and current DeCal facilitators via office hours by connecting them with resources- Work with a DeCal Marketing intern to lay out a calendar for the semester, which includes tabling/flyering times as well as dates to visit courses for the DeCal Spotlight Series

- Presented a cross-divisional marketing plan for the studio’s upcoming film The Mummy to department executives- Researched marketing campaigns of competitive film titles and created comprehensive competitive reports (examples available upon request)- Utilized site-by-site documents and integrated calendars to build digital media timelines and social media calendars- Attended vendor meetings with companies such as Spotify, YouTube, and BuzzFeed in order to track pitches - Compiled social media follower counts and available cookie pools to be used for film re-targeting- Sent out Digital Week in Review newsletters containing tech news, film industry news, trending apps, and trending videos- Covered a desk for the Executive VP of the Digital Marketing department

- Created original content for Fullscreen's Twitter, Facebook, Google+, etc. accounts, which had upwards of 60,000 followers- Tracked news stories and gathered information for press contact lists- Assisted with the creation of Fullscreen's internal weekly newsletter by adding industry news, news about Fullscreen creators, etc.- Helped write and film the Fullscreen Intern Video- Staffed the Fullscreen booth at VidCon 2015, promoted social media contests and events, and interacted with talent in a professional manner