Helping companies scale their businesses profitably since 2012.* In charge of overall company growth, results and profitability.* Launched over 350+ marketing campaigns in more than 12 challenging industries.* Not uncommon to see 5X-8X online ROAS that propelled businesses to double their size in a short period of time.* Devise, develop and deploy powerful marketing strategies and sales funnels that drive conversions supporting overall reliable company growth.* Drive companies' footprint and market share through paid advertising and traffic creating the highest impact and contribution, products ranging from B2C and including services in B2B.* Create and optimize Facebook and IG paid advertising campaigns, including remarketing and retargeting strategies to generate leads and convert new customers for maximum ROI.* Launched more than a dozen e-commerce stores, complete with tested designs, valuable content creation, and breakthrough paid advertising strategies for profitable growth.* Spearheaded launch strategies of several startups with innovative products yielding high rentability.* Unparalleled focus on market fundamentals and unit economics to lower Cost Per Acquisition and maximize Lifetime Value to guarantee and deliver strong business growth.* Optimized and updated customer acquisition processes, starting with Customer Avatar Creation, * Lead Magnets, Email Marketing Nurturing, Sales Follow up, Offer Creation, and Sales Script Implementation to generate remarkable loyalty and increased revenue.* Manage a team of cross-functional disciplines, ranging from Google Ads experts to content creators, copywriters, paid traffic professionals, YouTube advertisers, Funnel Builders, and Website Designers to handhold companies wanting to surge their businesses in the new online economy.

Head of Mobile Division. Central America, Caribbean, Ecuador.LG Electronics is the world's second-largest manufacturer of televisions and third-largest producer of mobile phones.LG Electronics Panama Subsidiary provides electronics to consumers and businesses in 24 countries and 13 territories Responsible for the whole Mobile Division operation and growth. Developing of the business strategy for mid and long term to achieve profitable growth. Turned the business around in a very complex environment.Accomplishments:* Successfully implemented a multi-talented and cross-functional team.* Completely changed the work philosophy and mindset within the mobile division focused in Customer Priority and proactivity.* Developed and executed a fully innovative marketing strategy to change the LG Mobile's position in the market, with dramatic results in only 9 months.* Strongly developed the Online Marketing and advertising strategy with investment growth 250% YoY* Achieved strong relationships with Top Customers C level executives through adding value and becoming a true solutions provider to their companies* Developed strong partnerships with multi-disciplinary companies creating synergies that benefit our customers.* Created a clear strategy on how to improve the LG Mobile business based on innovation, corporate culture, solutions orientation and relationship management.

With a strong background in marketing, I was hired to manage sales in the newly established Sony Ericsson office in Panama to attend the Central America and Caribbean market.Accomplishments: * Managed to grow the business by over 700% from 2,003 to 2,008, accounting for almost 65% of the total sales volume in the Regional Office. * Achieved and exceeded budget targets consistently year after year with the same resources, ranging from 26% over budget in 2006 to 72% over budget in 2007 * Provided full support on footprint growth and expansion of America Movil’s (largest telecom group in LAM) accounts in Central America and Caribbean * Cultivated excellent relationships with key customers that helped my organization perform business in a proactive balanced way for all stakeholders * Expanded Sony Ericsson’s market share in key customers from 6% in 2,005 to 18% in 2,008 * Successfully launched Value Added Services (i.e: Playnow platform) that helped operators raise their average revenue per user, setting a new trend in downloading services * Developed a clear retail marketing strategy to support market share growth * Received 2,006 excellence award of the Year in Sony Ericsson LAM due to my commitment and outstanding results

Coordinated all aspects of product launch including product development, promotions, sales, pricing, and packaging for region Latin America, coming from the operator side helped me with the insights needed to successfully perform as a product marketing manager.Accomplishments: * Simultaneously launched the first Walkman Phone in Venezuela, Brazil, Argentina, Mexico and Central America, creating that way a whole new category of music phones in the cell phone industry (Sony Ericsson’s Walkman W800) * Overall responsible for launching all the range of products in Sony Ericsson’s portfolio * Accountable for the overall lifecycle of the products, from launch planning, launch execution and product delivery to the markets * Close and productive collaboration with the marketing communications team, launch support management, sales, logistics, business intelligence and customer service teams which allowed me to successfully manage the product’s complete lifecycle

Enitel is part of America Movil a company with operations in 18 countries, more than 182MM customers in Latin America of Mobile and Fixed customers. Enitel was a start up mobile operator in 2001 with a difficult market dominated by a monopoly.My innovation and drive for technology made a perfect fit for the companies need and objectives.In charge of the marketing department to bring new and innovative options to consumers.Accomplishments: * Successfully launched new services (SMS, Roaming, data transmission services, etc) to the Nicaraguan market * Managed the complete marketing team from 1 person to 14 overall in less than a year. * Improved Enitel's position in the market increasing market share aggressively based on quality of service and innovation