At Creatif, we empower sustainable, clean beauty, wellness, and lifestyle brands to not only look incredible but achieve measurable success.Turning Insights into ResultsOur process begins by identifying unique market opportunities, allowing us to create brands that resonate deeply with customers. We drive market traction and sales by building standout identities, eye-catching packaging, and high-converting websites, ensuring your brand not only leads but grows sustainably.Led by Expertise in the Beauty IndustryFounded by Irene Diaz in 2014, Creatif combines creativity with strategy, helping over 200 brands achieve growth in market share, visibility, or investment. Irene’s human-centered approach has built a culture of lasting client relationships and meaningful impact.Crafting Brand Experiences that Drive ActionWith expertise in show-stopping branding, custom packaging, and high-converting websites, we create brand experiences that consistently yield results and position you as a leader in the beauty and wellness space. Sustainability is woven into every step, aligning growth with eco-conscious practices.If you're ready to elevate your brand and drive tangible results, let’s create something extraordinary together.https://www.wearecreatif.com

As Digital Designer at R.M. Williams, I elevated brand reach and digital consistency across web, mobile, email, and social channels, playing a key role in the brand’s global expansion. Highlights include launching a new e-commerce site that unlocked international markets and designing the award-winning Bespoke Boot Customization App, driving over $300K in sales within the first year. Through strategic collaboration and innovative design, I crafted cohesive brand experiences that strengthened R.M. Williams' presence worldwide.

As Visual Designer at Fame & Partners, I elevated the brand’s visual identity, ensuring cohesive and impactful communication across web, print, advertising, social media, and more. I collaborated with the Head of Fashion Design to create campaign and product shoots that captured the brand’s customizable, fashion-forward appeal, and worked under the Head of UX to design user interfaces that enhanced the end-to-end customer experience. By managing the brand’s visual aesthetic and mentoring junior designers, I strengthened Fame & Partners’ presence, contributing to features in Refinery29, Teen Vogue, and Elle, and driving brand consistency across all consumer touchpoints.

As Digital and Graphic Designer at Lucy in the Sky, I elevated the brand’s digital appeal and visual quality across key consumer touchpoints, including EDMs, banners, social media, and lookbooks. I was responsible for creating high-quality graphics, managing image selection, retouching, and layout to ensure a consistent and attractive brand presence. Collaborating closely with the CEO, I implemented UX design changes to improve the website’s user experience, enhancing engagement and streamlining the customer journey. Additionally, I oversaw product photography and content publication, ensuring daily updates that kept the brand fresh and relevant for its young, style-driven audience.

As a Freelance Graphic Designer at renegade COLLECTIVE, I enhanced my design expertise by contributing to layout and product page design, image retouching, and graphic creation for a globally distributed lifestyle magazine. My work helped ensure a visually cohesive and engaging reader experience across each 176-page issue, reaching audiences in 27 countries. Additionally, I supported the social media team, gaining insight into digital engagement strategies for a lifestyle brand.

As a Freelance Junior Graphic Designer in Bauer Media’s Creative Promotions department, I supported the visual development of layouts and advertising concepts for Australia’s leading magazine publisher, reaching audiences through titles like Harper’s BAZAAR and ELLE. My responsibilities included image retouching, layout design, and assisting on product photoshoots to create compelling promotional content. Additionally, I collaborated on social media initiatives and managed the team’s archives, ensuring efficient workflow and project organization.