Everything a PR Agency has to offer. Plus flair.At +fler, we believe in doing things with a bit of flair—because ordinary isn’t our style. We’re the communication agency that blends creativity with strategy to elevate your brand’s visibility in bold and brilliant ways, all wrapped in storytelling that truly connects.https://plusfler.ro/

Contributed to the elevation of a top PR agency to prominence within the industry, earning it a respected position among the market's leading agencies, including recognition in the first row in 2022 @BIZ PR Conference.Cultivate strong relationships with stakeholders including clients, partners, and investors to foster collaboration and support business growth.Champion organizational culture initiatives to create a positive and inclusive work environment, resulting in high employee morale and retention.Motivate and empower teams to achieve peak performance, fostering a culture of accountability, innovation, and continuous improvement.Spearhead overall business strategy formulation and implementation, aligning organizational goals with market demands and industry trends.Directly oversee budgeting processes, ensuring optimal resource allocation and financial sustainability.Manage the company's P&L, driving profitability through strategic cost management and revenue optimization initiatives.Lead contract negotiation efforts, securing favorable terms and agreements to mitigate risks and maximize value for the company.Actively participate in the development and launch of new products and services, leveraging market insights and client feedback to drive innovation and enhance competitiveness.Lead the agency's involvement in pitch and new business processes, driving successful client acquisitions and partnerships.Deliver multiple presentations at industry-relevant events, showcasing expertise and thought leadership in key areas.Serve as a distinguished member of the jury for numerous local communication festivals, contributing expertise and insight to the evaluation process.The agency consistently earned industry recognition, winning numerous prestigious awards for its creative and impactful projects.

Client Management: accomplished in building and nurturing client relationships, providing strategic guidance, and ensuring exceptional service delivery; worked with top-tier clients in the market.Team Management: experienced in leading high-performing teams, fostering creativity and innovation, and driving collaboration.Strategic Communication: proficient in developing communication strategies that align with organizational goals and effectively convey key messages, anticipate communication needs, and adapt strategies to changing circumstances and priorities.Creative and Innovative Communication Campaigns: known for developing and implementing creative and innovative communication campaigns, earning industry recognition through multiple awards and accolades.Crisis Management: skilled in effectively managing crisis situations, mitigating risks, and safeguarding brand reputation.

Project Management: proven ability to lead and manage complex PR projects from inception to completion, ensuring deadlines are met and objectives are achieved.Media Relations: strong relationships with key media outlets, adept at securing coverage and maximizing brand visibility through strategic media engagement.Client Service: committed to delivering exceptional client service, exceeding expectations, and building long-term partnerships through effective communication and collaboration.Stakeholders Engagement: strategic approach to engaging with internal and external stakeholders, ensuring alignment with business goals and fostering meaningful connections.Influencer Marketing Projects: Experience in conceptualizing and executing influencer marketing campaigns, identifying relevant influencers, and managing partnerships to amplify brand messaging and reach target audiences.Measurement and Analysis: proficient in measuring and analyzing PR campaign effectiveness, optimize strategies, and drive continuous improvement.

Orchestrated multifaceted campaigns encompassing product launches, special events, and integrated communication platforms. Directed crisis communication management, overseeing preparation sessions and conducting risk assessments to effectively mitigate potential issues. Managed CSR campaigns and internal communication initiatives while managing budgets and executing media pitching strategies. Leveraged extensive experience in corporate and brand communications to foster impactful relationships with bloggers and influencers. Participated in an exchange program at Golin Dallas office, gaining insights into cutting-edge PR tools and strategies. Involved in high-impact PR activities for renowned companies including Lidl, AVON, L’Oreal, Electrolux, Lipton, Ferrero, Reckitt Benckiser, tocmai.ro, Transavia, Unilever, VEKA, ZIZIN, among others.

Integral member of the Digital team, specializing in the development and execution of innovative digital and blogger campaigns for clients. Managed Facebook pages, ensuring consistent maintenance, engagement and community management. Developed weekly post calendars and monthly evaluation reports to track campaign performance and optimize strategies. Cultivated relationships with both generalist and specialized bloggers across various niches including food, beauty, and IT, leveraging their influence to amplify client messaging and drive results.

Embarked on my PR journey at the Golin Bucharest Office, experiencing rapid growth within the agency. Quickly acquired expertise in media relations, brand and corporate communication, event planning, crisis communication, social media management, and blogger relations. Utilized creativity and storytelling skills to craft compelling PR materials including press releases, presentations, speeches, brochures, press kits, leaflets, newsletters, website articles, and blog posts.

As a tutor, I had the privilege of instructing first-year students on the fundamentals of public relations. Through interactive sessions, I emphasized the importance of PR, teaching students how to effectively write and interpret communication briefs. I provided comprehensive guidance on drafting key messages, selecting appropriate communication channels, and developing strategic communication plans. By imparting practical knowledge on strategy and tactics, I equipped students with essential skills to excel in the dynamic field of public relations.

As a young student, I had the invaluable opportunity to work with VIP, an experience that equipped me with essential skills pivotal for my professional growth. Throughout my tenure, I honed my abilities in networking, content writing, idea pitching, and media relations, contributing to the success of various projects. Notably, I played a central role in the Cultural ID initiative, where I spearheaded all supplier partnerships, including collaborations with publishers, stationery companies, and PR agencies. Additionally, I took charge of material creation and text writing, while also being actively involved in the recruitment process of project participants. Our collective dedication and professionalism culminated in the project's resounding success, reinforcing my passion for impactful initiatives and teamwork.

Served as the Project Manager for Premiile Profesionale Carpatcement, overseeing the comprehensive organization and execution of the contest. Responsibilities included establishing strategic partnerships with multiple universities to promote the contest among students effectively. Managed and coordinated four volunteer teams across Bucharest, Iasi, Cluj, and Timisoara, ensuring seamless collaboration and adherence to project timelines. Additionally, meticulously handled all aspects of planning and logistics to ensure a successful final ceremony, from venue arrangements to participant coordination. Through diligent leadership and meticulous planning, facilitated the realization of project objectives, fostering engagement and participation among students nationwide.

My primary focus revolved around internal communication initiatives. This included conducting interviews with personnel from the company's headquarters and crafting articles for the internal magazine to enhance employee engagement. I spearheaded the organization of a large-scale internal party, commemorating the 1st of June with employees and their children. Additionally, I played a key role in the creation and implementation of "Happy Friday," the company's employee communications program, fostering a positive work environment and promoting staff morale.

I played a pivotal role in the recruitment process, meticulously selecting participants who aligned with our project's objectives. Additionally, I spearheaded the development of press materials and forged strategic partnerships with suppliers to ensure seamless execution of the project.