David Di Bene Email & Phone Number

Newark, California, Us

Responsible for consumer marketing with direct responsibility for lucidmotors.com, social, partnerships and experiential. Lead internal creative, production and operations teams to drive integrated cross-functional campaigns.

Melbourne, Vic, Au

Drove omni-channel growth in support of expansion. Built a Retail Marketing & Ops function from the ground up. Leveraged consumer insights to lead the strategic and creative development of consumer-targeted marketing campaigns. Equipped sales teams for third-party sell-in with marketing plans, in-store marketing and sales associate training tools. Led strategic third party partnerships.

Parsippany, New Jersey, Us

As Chief Marketing Officer for the reimagined, newly relaunched Toys “R” Us Stores USA, I led marketing and store experience efforts, including: crafting a comprehensive brand plan (positioning, brand pillars, messaging); overseeing creative development and implementation; launching an awareness and traffic driving social/local marketing plan; driving deeper product engagement with a suite of immersive in-store experiences, enhanced by solid partner-brand relationships and integrated social media content. Also developed initial roadmap for strategic data modeling to gain insights into our customers and their shopping patterns, informing future marketing approach and success.

San Francisco, Ca, Us

Led a global team at Consumer Robotics and AI startup, Anki, to leverage key consumer data and insights to define, sell in and market a new product category and develop impactful go-to-market strategies, including highly targeted in-store and digital consumer marketing programs.

Mountain View, Ca, Us

Identify opportunities and strategic direction for Google’s retail strategy. Present a clearly differientiated and cohesive brand and product expression for Google and Android branded products. Establish a framework for an integrated, customer-centric Google brand experience and develop a plan using owned and third party physical and digital spaces to connect more directly and effectively with consumers globally. Launch the first Google Shop, a UK-based model for all future Google brand-driven retail, where Google products come to life, inspiring customers to learn about and engage with the full brand product portfolio. Lead the development of experiential marketing programs, as well as Sales Associate training strategies, to foster genuine brand love and create active brand promoters for Google’s owned/managed spaces globally.

Cupertino, California, Us

Senior leader of Marketing function during global launch and expansion of Apple Stores. Guide and implement the creation and development of the global marketing and experiential elements of the Apple Stores, serving as the iconic example of experiential brand and product marketing.- Manage team of 20+ employees across digital, programmatic, service, physical and B2B Marketing functions- Design physical and digital brand experiences that engage and educate customers on the most relevant and inspiring aspects of new products, features and services- Lead global marketing and PR planning for new store openings and entry into new countries/regionsOversee development and rollout of all marketing and engagement programs such as free workshops, training and education programs, shopping and business services that serve as the foundation of “Today at Apple”.- Curate global flagship events, including live concerts, panel discussions and celebrity interviews, to drive deep customer awareness, engagement and loyalty, as well as generate traditional PR and social media activity.- Brief Comms and Training teams to implement strategic messaging and training for new initiatives- Develop strategies and marketing programs for key business initiatives, as well as all store services programs, including the Genius Bar, Workshops and Youth Programs- Represent Apple Store organization to cross-functional leadership/executive teams and partners

Cupertino, California, Us

Senior-most marketing leader, responsible for building the newly created European Retail business unit from the ground up into Apple’s most successful and admired regional headquarters.- Key strategic leadership role in bringing owned and operated Apple Stores from the US to the UK, then to eight additional countries, while growing European office staff to 100+, and maintaining brand integrity- Responsible for creating in-store and online customer-facing programs, communications, practices and marketing- Serve as Retail ambassador across EMEA, fostering relationships with key constituents to raise awareness, profile and acceptance of this newly introduced retail concept- Guide Apple retail’s transition from domestic to international brand- Influence the HQ teams to better support the global organization, ultimately transforming EMEA from an executional function of the US to a more autonomous, strategic and creative organization

Cupertino, California, Us

Lead design, development and implementation of global Apple Store Theater and community engagement programs, providing a forum to educate customers and bring product innovation, features and services to life.

Cupertino, California, Us

Produce Apple trade show experiences and manage production of executive keynote presentations at events and trade shows worldwide.

Ithaca, Ny, Us

Served as Director of residential college for creative and performing arts- Managed, advised and nurtured the growth of both the student population of 200 and the arts programs associated with this community- Oversaw management of all facilities, from an 80-seat theatre, dance studios, video editing suites and music recording studios to pottery, photography, jewelry-making, stained glass, print-making and wood & metal shops- Worked with student-artists to grow and develop a community living and learning environment- Led the students in marketing and recruitment efforts, operations, event management and university/community relations- First-line counseling and disciplinary support, with campus-wide, on-call crisis management responsibilities- Led a team of six student Resident Advisors and two professional Artists in Residence- Worked with cross-functional team to design and deliver student employee training- Served on University Assembly, a governance body comprised of faculty, students and staff

Master’S Degree, Education, Counseling

Bachelor’S Degree, Instructional Technology