Dibyajyoti Behera Email and Phone Number
With over 4 years of diverse experience across Strategy, Product Management, and Sales, I have consistently driven impactful results for the organizations I’ve been a part of. I hold an MBA from IIM Ahmedabad, which has further shaped my ability to deliver value across industries.In my current role as Strategy Lead at Sterluv, a sterling silver jewelry D2C brand, I am immersed in the dynamic world of e-commerce. Leading the end-to-end Growth Strategy and business operations, I juggle multiple responsibilities—from running Meta ads and optimizing inventory to addressing customer queries, gathering product feedback, and strategising the growth plan. Previously, as a Product Manager, I had the privilege to work with high-growth startups like OYO Rooms (Hospitality) and Recur Club (Fintech). At OYO, I developed pricing strategies and improved user experiences, driving a ₹5+ Cr increase in monthly revenue and achieving a 5% uplift in booking conversions. At Recur Club, I contributed to optimizing the payment experience, ensuring seamless onboarding and growth.In Sales, I spearheaded the Spare Parts Business operations for Delhi at Maruti Suzuki, becoming the first-ever fresher entrusted with this responsibility straight out of undergrad. I was honored as a Star Performer for achieving 30%+ YoY sales growth and recognized as the Best GET during my tenure.Outside of work, I enjoy spending quality time with family and friends, traveling (mountains over beaches), watching Formula 1, and exploring new adventures—like recently trying surfing—and cuisines.If you’re seeking a problem solver who prioritizes understanding customer needs deeply to craft impactful solutions, I’d love to connect. Feel free to reach out at dibyabehera.work@gmail.com.
- Website:
- goo.gle/3DLEokh
- Employees:
- 315106
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Programmatic Solutions Expert - Gtech AdsGoogleIndia -
Strategy ManagerSterluv Jul 2024 - PresentCurrently, I am leading the end-to-end Growth Strategy and business operations for Sterluv, a Sterling Silver jewelry D2C brand. Check out our website - www.sterluv.comKey highlights include:★ Conceptualized and launched the brand website in August 2024, ensuring a seamless customer experience.★ Led the brand's launch DVC shoot, significantly enhancing brand visibility and recognition.★ Spearhead multiple functions including design, marketing, merchandising, and logistics, delivering unique, trendy in-house designs that cater to diverse customer tastes.★ Lead performance marketing initiatives, driving revenue growth by product category. Achieved consistent 100 %+ MOM growth in orders since launch.
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Product ManagerRecur Club Jan 2023 - Oct 2023★ As the Product Owner of the Investee charter, I built adoption, growth products, and enhanced the user experience of start-ups who signed up on the product for revenue-based financing.★ I got all-round experience working on many unstructured problem statements. Built an AI-powered B2B SaaS product - one of the major revenue streams for the company, a search functionality, simplifying payment workflows, and many more. ★ With a strong data-driven culture, we tracked many metrics (both quantitative and qualitative). I got hands-on experience working on tools such as Mixpanel, Hotjar, Postmark, and HubSpot.★ Had a great learning experience, working on multiple projects focused on API integration where we needed to automate things and integrate with third-party vendors for data for credit assessment -
Product Manager IiOyo May 2022 - Jan 2023★ This was my first corporate exposure to the world of product management. I owned the pricing charter, where I built products that helped optimize OYO's pricing algorithm and maximize hotel booking conversion.★ Devised a rule engine, a platform that almost automated the regular manual actions taken by business teams. It saved a lot of their time (30-40% of their day's bandwidth), increased their productivity, and saved them time to invest in more strategic thinking.★ Integrated competitor data into the algorithm for real-time pricing to make it more accurate and competitive. Devised a competitor mapping framework for 10 K+ hotels to facilitate it.★ Improved the trust of merchants (hotel owners) by launching products providing insights into OYO's real-time algorithm price logic and reducing incorrect price overrides -
Marketing AssociateLenovo Apr 2021 - Jun 2021Bengaluru, Karnataka, India★ Having previously worked in sales, this role provided a complimentary opportunity to experience the pull side of how products are sold. ★ I had to Increase D2C sales across all product categories in APAC through Email Marketing Optimization. First did some data crunching to understand the then status of the email marketing campaign metrics, the gaps, and opportunities. ★ Formulated and implemented 10+ A/B tests based on the gathered insights and hypothesis. This led to a significant uptake in the revenue and volume numbers across categories, making it a great success. ★ Delivered a couple of other projects such as reducing the website bounce rates by modifying the landing page of gaming products, and formulating new campaigns to generate additional revenue. -
Area Sales Manager - Spare Part SalesMaruti Suzuki India Limited Jul 2018 - Jul 2020Delhi, India★ This was my first job and I had a great learning experience. I got the opportunity to work in a business-side role as a Territory Sales Manager where I directly managed the Spare Parts Business of Delhi Region. In the history of the company, I was the first fresher straight out of undergrad to be given this responsibility.★ I have organized 50+ customer mega meets, Implemented marketing campaigns & incentive schemes, and have helped in increasing the brand recall of Maruti and instilling trust in our customers to use our genuine parts and accessories rather than any aftermarket products★ I played a crucial role in gathering market insights about competitor pricing and proposing price revisions & quality improvements for our products★ I was awarded the Star Performer and the Best GET during my tenure.
Dibyajyoti Behera Education Details
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Master Of Business Administration - Mba -
Mechanical Engineering
Frequently Asked Questions about Dibyajyoti Behera
What company does Dibyajyoti Behera work for?
Dibyajyoti Behera works for Google
What is Dibyajyoti Behera's role at the current company?
Dibyajyoti Behera's current role is Programmatic Solutions Expert - gTech Ads.
What schools did Dibyajyoti Behera attend?
Dibyajyoti Behera attended Indian Institute Of Management Ahmedabad, National Institute Of Technology Rourkela.
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Dibyajyoti Behera
Automation Tester | Serving Np | Selenium Webdriver, Python (Pytest) | Ci/Cd, Jenkins, Docker | Api | Sql, Jira | Immediate JoinerBengaluru -
Dibyajyoti Behera
Bengaluru -
Dibyajyoti Behera
Bengaluru
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