As the Marketing Leader at SWORKZ, I spearhead the strategic direction for a dynamic marketing team focusing on the talent-as-a-service sector. My role encompasses the development and execution of comprehensive marketing strategies, demand generation, multi-channel communication, and the optimization of our online and offline presence. I work closely with my team to ensure the seamless delivery of creative content, impactful campaigns, and successful corporate events, all while driving our employer branding and internal communications to attract and retain top talent.

The objective is to support growth and enhance sales by creating a marketing plan that will create brand recognition and assist the organization in maximizing its competitive advantage over the market. The following are the most crucial parts of my job:-Understand the company's position in the market using both classic and emerging technology.-Decide how and where the business should be positioned in the future.-Develop and implement a strategy to propel the company to that market position.-Work with the sales department to turn the marketing plan into revenue.

As the Marketing Manager at JMC Enterprises, I oversee a team of experts in content, community management, and Google and Facebook ads. I develop and execute marketing strategies that support the goals of five different brands under the umbrella company. I have a proven track record of success in developing and managing advertising campaigns, building brand awareness, and supporting sales and lead generation efforts. I am also skilled in coordinating marketing projects from start to finish and organizing company conferences, trade shows, and major events. I use different marketing tools like, Metricool, Google Suite for Marketing, ClickUp, the CRM HubSpot, WordPress Orange Lucky, and BigCommerce, among others.

Through my experience and knowledge, I seek to support, generate, and maximize business opportunities in the target markets and brand positioning by designing, planning, and executing the marketing strategy at a B2B company that provides tech services in Colombia, Central America, and the USA. I help the company grow and overcome its goals.

Oversee the development and implementation of the best marketing and communications strategies that contribute to improve the performance and overall success of the company, maintain a professional working relationship with internal and external customers, coordinate events and onsite presence with local partners, relationship management between multiple accounts and key actors in the industry.

Accelerate local exposure in Colombia and Brazil and create new relations with multiplebusiness sectors, intergovernmental agencies, community or political leaders, and key influencers.Develop strategies and tactics to get the word out about the NGO programs. Managing digitalmarketing campaigns in social media and other platforms such as the website and through emailmarketing. Create, develop and lead events in order to promote the name of the company amongits stakeholders.

Develop and implementation of communications and marketing plans, creating and distributing print and online advertising, content development, press releases, public relations for the company in Colombia, creating strategies to increase online traffic to the organization’s websites, overseeing the social media strategy for the country. Responsible for planning and managing the budget of all digital marketing strategies. Write, test and launch email campaigns as requested by clients, and according to the company's needs in countries such as Colombia, Mexico, Brasil, Chile, España y Peru. Implementation of different email platforms. Analyze digital marketing campaigns data to provide recommendations internally and for the clients.

Development and implementation of customer loyalty strategies. Create and deliver press releases, media content, media coverage, and industry trends, develop marketing campaigns, promote the products and services on the company's social media. Setup email campaigns, create marketing and promotional materials, management of information through CRM and databases, generation of content for web page in Spanish and English.

Atención al público, manejo de diversos grupos (escolares, empresariales, familias, etc), control de equipo técnico, manejo de cámara e iluminación, grabación y edición de imágenes.