Oversaw end-to-end agency operations, streamlining processes and developing all policies, onboarding materials, pricing models, and contract templates.As the first full-time hire, led agency growth from a team of five people to an integrated team of 30, including in-house production.Played a principal role in new-business activities, including lead generation, material development, and pitch presentations, with an average conversion rate of 70%.Led the agency throughout the global pandemic, achieving 40% year-over-year revenue growth in 2022.Executed an experiential activation for Roots in partnership with Shawn Mendes, resulting in 1.5 million organic impressions and a complete sell-out of their clothing line within just three days.Launched the first-ever integrated campaign for RBC Ventures’ Ownr product, increasing brand recall by 3.5x.Restored Jack Astor's to pre-pandemic revenue levels in the first quarter of 2023 through the development and launch of new positioning, identity, website, on-premise design, and experiential campaign.Achieved a 37% increase in brand awareness, a 46% rise in purchase consideration, and the first-ever year-over-year growth in both trials and paid subscriptions through a new creative platform for Rakuten Kobo.Delivered a 300% year-over-year revenue increase for FitTrack with an integrated global campaign launch in five languages across seven countries.

Constellation Brands - SVEDKA, Kim Crawford, Nobilo and RUFFINO WinesManaged four direct reports across a portfolio of four brands’ US marketing activities.Led SVEDKA to their goal of becoming the #1 imported vodka in the US, while simultaneously having the brand recognized as the #2 global spirits brand on social media.Acted as strategic lead on the SVEDKA 2015 “Halloweek” digital campaign, integrating new YouTube technology to create the most watched piece of digital content in brand history.Managed the 2015 evolution and launch of the Kim Crawford “Undo Ordinary” creative platform, leading to double digit year-over-year sales growth.Oversaw the finalization and roll-out of a new global positioning and creative platform for RUFFINO Wines.Completed 2016 account planning with clients and agency partners across the portfolio prior to departure.

Audi, Corona, Coca-Cola Still Beverages, Workopolis:Agency lead on the 2010 rebrand and relaunch of Workopolis across all digital touchpoints, leading to the 2011 Gold CMA-winning integrated social media campaign for Workopolis, "Work From Home Day".Launched Powerade Canada into social media in 2011, growing the Canadian Facebook community to exceed all global Powerade communities and key metrics in just five months.Managed two direct reports throughout the 2013 relaunch of the Corona brand in Canada with all original creative, leading to double-digit first-quarter year-over-year growth for the first time in over four years.Managed two direct reports, along with three partner agencies, throughout the 2014 Canadian launch of the all-new Audi Q3, including television, microsite, digital, social, POS, print, OOH, PR stunt and experiential.

Nissan Canada:Managed a team of two entry level team members throughout onboarding and ongoing career growth.Oversaw the development and launch of a new creative platform for Nissan Canada, supporting the launch of four models throughout 2009, including original television, microsites, digital, social, POS, print and OOH.Led the Nissan Fleet business, managing all print and a website redesign including an online data capture tool.

Group Co-op Trade Marketing:Led all dealer program management, campaign planning and development, budget forecasting and collaboration with the TELUS masterbrand team.Developed and launched the 2006 Group Co-op Program consisting of nine campaigns, including customized radio, print, POP, and FSIs.Initiated the development and rollout of a Dealer Brand for non-branded, independent dealers.

Shell Canada, HSBC and Birks Jewelry:Oversaw the 2004 re-launch of Shell easyPAY, including two :30 radio spots, POP, collateral and direct mail.Lead the 2005 launch of Shell V-Power, including bilingual research, :30 television, POP, and direct mail.Managed the 2005 launch of the new HSBC global brand, including four :30 television spots, OOH, TSA, high-impact media and transit station domination.