LuxuryBARED work with the most well-respected experts in the luxury travel industry to produce extensive, impartial and independent reviews of world-class hotel product, requiring an innate understanding of luxury travel product, six-star service and the requirements of discerning travellers.

Saranta Associates was set up to offer a range of consultancy & representation services to luxury travel brands, as well as to offer bespoke travel advice & a full-service agency approach to clients looking for expert, impartial global high-end travel advice, organisation & concierge, combined with exceptional service.Through our representation service, we specialise in working with independent hotels, luxury villa product & DMCs, many of which are owner-operated. Our services aim to increase revenue by building quality relationships & awareness within targeted sectors of the UK/ European/ USA high end Leisure travel trade. Activities include:• Sales call strategy & implementationOngoing programmes to ensure consistent saliencyNew Business DevelopmentAccompanied client visitsFace to face contact (1 to 1, groups etc)Telephone campaigns• Bespoke new business development/ positioning strategy, tailored individually for each client & their objectives• Account Management of existing relationships• Contracting & rate negotiation• Fam trips (concept, invite strategy, planning and delivery)• Proactive identification of events, joint marketing, networking & promotional opportunities• Full marketing planning & strategy consultancy• Product training • Branding & brand position consultancy• Brand identity & web design services• Social media campaigns• Trade & Consumer PR services• CRM Management/ implementation of digital marketing & enews campaigns• Trade show strategy, planning & attendance on behalf of clients• Identification of (& attendance at) networking opportunities outside of immediate travel trade • Monthly reportingWith an enviably extensive, high quality network of bespoke luxury travel designers (including home workers), independent travel agents, specialist & luxury tour operators, concierge companies & UHNW PA networks, we offer a valuable reach within the industry to help meet a variety of strategic & tactical objectives.

Set up an innovative new division of an established luxury travel brand from scratch. Within 6 years created an industry-leading, world-recognised brand. Total responsibility for strategy and implementation - building a brand, establishing an exceptional product portfolio, building, leading and retaining a team, business planning & exceptional sales performance, including client acquisition & retention planning. Product Management - Developed innovative & extensive network of profitable supplier relationships. Created successful global partnerships with established corporate brands as well as niche suppliers. Instinctive understanding of luxury travel product and building a portfolio to meet client needs and drive growth.Deep & commercial understanding of the Luxury Travel industry (trade & consumer) & consumer behaviour & a drive to maximise GP through all channels.Built a ‘best in industry’ team by creating (& leading) a culture, ethos & reputation that proactively attracts the best talent.Developed sector-wide reputation for exceptional customer service delivery & product expertise within a demanding client base of UHNWI clients.Devised supplier/ stakeholder infrastructure, cross-channel marketing plan (B2C & B2B) & development of all internal operational systems. Leadership & day to day management of an SME start-up during challenging economic environment & within a highly-competitive business landscape.Design & implementation of ‘customer-first’, added-value service standards.Personal key account management of the most commercially/ strategically valuable clients. The ability to analyse industry data, spot trends, adapt & act quickly. Created a business structure able to respond quickly to demand, market conditions and cultural and economic influences.

Fixed-term role managing one of the most prestigious luxury ski chalets in the Alps.Line and performance management of all chalet staff to delivery service at consistently exceptional standards.Management and quality delivery of all aspects of guest relations, bespoke service, concierge. Achieved consistently exceptional feedback on all aspects of the guest experience/ relationship management from UHNW clientele.Responsible for all aspects of Chalet Management - budgeting, weekly/ monthly accounts & reporting, maintenance, stock control, procurement and purchasing.

A target-driven field-based role responsible for delivering expert, credible business advice & developing new corporate business opportunities for the Business Link service. Relationship/ Key Account Management - building excellent, long-term, productive relationships & strategic partnerships within the business community and with individual businesses.

Senior key account management & business development role within an adventure travel company.Part of Senior Management Team - Business development strategy and delivery, development of operational strategy and project management.Key Account Management - responsible for relationship management/ business development and product delivery in strategically important accounts and regions. Specialist troubleshooting/ coaching role within national key accounts.Customer Service Strategy - development and implementation of company customer service best practice strategy.