Dick A. Email & Phone Number

Greater Boston Area

Teach undergraduate and graduate courses in: Marketing, Business Entrepreneurship, Information Technology, International Business and Networking at Northeastern University

Greater Boston Area

Provide guidance to venture teams to help them develop and launch their companies by guiding the teams through the multitude of challenges start-ups typically encounter. Member of the team that evaluates and recommends Prototype Fund grants to worthy ventures. Lend professional expertise in core competencies of technical marketing, product management, commercialization and operations to ventures needing specific assistance in these areas.

Greater Boston Area

The EntreTech Forum is a moderated monthly panel discussions on emerging academic research and the commercialization of technology. It was designed for those interested in technology innovation and marketing collaboration as well as networking with fellow entrepreneurs, business and government executives, investors, and technology researchers. The technology-innovation presentations feature entrepreneurial and corporate accomplishments along commercialization pathways with discussions of technology transfer, technology incubation and research from universities, industry and government. The multi-disciplinary subjects of raising and utilizing different forms of capital, building alliances and structuring deals are included as part of the programs. These subjects also serve as tools for the entrepreneur and researcher to commercialize science and technology.

Joppa Marketing provides interim Marketing, Product Management and Operations Executive services to start-up and early-stage companies or business units. Whether an organization is faced with growing a new business, a shift in strategic direction, or the sudden departure of a key executive, Joppa Marketing delivers professional, ROI driven results.Engaged by clients to evaluate current marketing activities and build a repeatable model for marketing planning and implementation. Developed value proposition, market segmentation, and product plans including go-to-market strategies.Selected Key Achievements:-Managed redesign and development of new website, collateral and programs introducing new messaging and positioning.-Introduced product management strategy and managed development of fixed-price, fixed-scope service offerings.-Recruited, managed and collaborated with channel partners to develop incentives and programs for introducing new offerings. -Authored and implemented comprehensive marketing, product and business plans including strategy and detailed tactics to dramatically increase funnel volume and revenues.- Conducted market validation studies leading to targeted demand generation programs increasing leads and revenue.

Positioned the company for success by developing and implementing a focused strategy, motivating & optimizing the team, building strategic partnerships, delivering the product to the market, and closing new business while expanding the sales pipeline. Raised funding.

Turned around an underperforming marketing organization re-branding the company and implementing new traditional and Web 2.0 based programs resulting in increased leads, revenue, and market leadership recognition. Won multiple “Product of the Year” awards.

Repositioned company for success with new product strategy, new channel programs, new and innovative marketing and demand generation programs resulting in doubling revenue year over year

Provided enterprise software & hardware business strategy, operations, go-to-market planning and implementation services to various clients.

Turned around an underperforming product development group to deliver twelve operating systems, chips, boards, and layered software products in one year, on time, on budget with full functionality.

Rose through marketing and engineering leadership positions of increasing scope, managed businesses up to $400M, grew revenue, won companywide Excellence Award

Mba

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