Current Responsibilities for both brands: Direct-to-consumer channels, Amazon (Seller & Vendor), Product/Meal Innovation Revenue Growth & Strategy: Achieved significant YoY growth in Amazon and DTC sales through optimized acquisition strategies and performance marketing. Product & Brand Innovation: Lead cross-functional teams in developing new product lines and packaging refreshes, including five new entrees, restructuring and launching our emergency prep category, relaunching Astronaut Foods brand, aligning innovation with brand values and market demand. Launched a new loyalty program and anniversary sales. E-commerce Optimization: Improved conversion rates and average order value through targeted promotions, A/B testing resulting in a large boost in conversion rates and AOV increases. Marketing Channel Activation: Managed all marketing channels (email, SMS, paid search, paid social, organic search, organic social, PR) with a data-driven approach to maximize ROI and customer engagement across campaigns. Team Leadership & Development: Oversaw the marketing team, including social media management, email support, and customer service on digital channels, fostering growth and supporting team members’ career progression. Strategic Budget Management: Oversee and allocate budgets across marketing, ad spend, and agency partnerships, ensuring cost-efficient growth within the EOS (Entrepreneurial Operating System) framework. Full-Spectrum Marketing Oversight: Lead all direct-to-consumer marketing channels—email, SMS, paid search, paid social, organic search, organic social, and PR—using data-driven approaches to optimize performance and customer engagement.Strategy & Execution Excellence: Develop and execute comprehensive strategies across channels, balancing big-picture vision with hands-on implementation to drive revenue and brand recognition.

Current Responsibilities for both brands: Direct-to-consumer channels, Amazon (Seller & Vendor), Product/Meal Innovation Revenue Growth & Strategy: Achieved significant YoY growth in Amazon and DTC sales through optimized acquisition strategies and performance marketing. Product & Brand Innovation: Lead cross-functional teams in developing new product lines and packaging refreshes, including five new entrees, restructuring and launching our emergency prep category, relaunching Astronaut Foods brand, aligning innovation with brand values and market demand. Launched a new loyalty program and anniversary sales. E-commerce Optimization: Improved conversion rates and average order value through targeted promotions, A/B testing resulting in a large boost in conversion rates and AOV increases. Marketing Channel Activation: Managed all marketing channels (email, SMS, paid search, paid social, organic search, organic social, PR) with a data-driven approach to maximize ROI and customer engagement across campaigns. Team Leadership & Development: Oversaw the marketing team, including social media management, email support, and customer service on digital channels, fostering growth and supporting team members’ career progression. Strategic Budget Management: Oversee and allocate budgets across marketing, ad spend, and agency partnerships, ensuring cost-efficient growth within the EOS (Entrepreneurial Operating System) framework. Full-Spectrum Marketing Oversight: Lead all direct-to-consumer marketing channels—email, SMS, paid search, paid social, organic search, organic social, and PR—using data-driven approaches to optimize performance and customer engagement.Strategy & Execution Excellence: Develop and execute comprehensive strategies across channels, balancing big-picture vision with hands-on implementation to drive revenue and brand recognition.

As Digital Integration Manager at Verde Brand Communications, I pioneered innovative strategies to reimagine public relations, focusing on bridging the digital divide to drive meaningful results beyond traditional impressions. By aligning PR with digital channels, I generated impactful awareness and engagement, elevating campaigns to achieve measurable outcomes that resonated with modern audiences. My approach combined creative thinking and a results-driven mindset, transforming how PR can contribute to digital visibility and business growth.Oversaw and expanded all digital services for clients, integrating innovative strategies to keep the agency competitive and effective in the changing digital media landscape.Expanded influencer platform: Built a database of over 500 influencers, significantly enhancing client reach and engagement.Led digital PR evolution: Introduced and implemented cutting-edge PR initiatives to maintain agency relevance and secure client results.Managed digital services: Supervised teams handling e-commerce, SEO, and social media, ensuring high-quality service delivery while maintaining profitability.Enhanced client campaigns: Optimized media coverage applications, boosting client ROI on digital initiatives.Drove business development: Created budgets, scopes of work, and streamlined onboarding processes, leading to revenue growth and higher margins.Elevated internal brand presence: Unified agency’s marketing channels (email, blog, website, social) for a cohesive, high-quality public profile.

I played a key strategic leadership role responsible for the We Are Unicorns digital marketing team with an emphasis on increasing effectiveness and performance across all services. Overseeing the execution of both internal teams, and external agency partners to provide strategy, tools and insights to support and execute on client initiatives.Reporting to the Founder/CEO, I served as a key leadership team member and an active participant in making strategic decisions affecting the business. Working closely with the client management teams, I assess their needs and work to develop initiatives that align with their high-level goals. Co-led social media + content creation agency and drove agency turnaround to profitability, spearheaded digital marketing strategies, and enhanced team effectiveness to achieve client and internal goals.Restored agency profitability: Led a financial turnaround within months, slashing debt and improving margins.Enhanced client strategies: Developed and managed content marketing plans aligned with high-level client objectives, driving measurable results.Strengthened team performance: Built and coached the digital marketing team, fostering collaboration and high-quality output.Refined services: Assessed competitive landscapes to introduce new marketing services and refine processes, increasing agency relevance.Expanded revenue streams: Grew existing retainer revenue and developed leads for new business opportunities.

Project Manager | Account Manager | Producer Delivered strategic guidance for high-profile clients, managing projects end-to-end and achieving impactful brand transformations.-Hydro Flask: Agency of Record-Sage Flyfishing: Agency of Record-REI: Opt Outside-Diamondback Bikes: Brand Strategy and Bike Finder -Sea to Summit: Rebranding and Brand Strategy-American Pistachio Growers: Creative, Quarterly Campaigns Hydro Flask transition: Managed rebranding to elevate Hydro Flask from a water bottle company to a lifestyle brand, growing the account from $five figures to multimillion-dollar status.Led major accounts: Oversaw projects for Sage Flyfishing, REI (Opt Outside 2.0), Diamondback Bikes, and Sea to Summit.Full project lifecycle: Directed client communication, budget management, and cross-functional team collaboration to ensure seamless execution.Achieved high client satisfaction: Delivered profitable, on-time projects through effective team coordination and communication.• Manage full lifecycle of each project; including client meetings, estimating, defining scope and timeline, assembling team, managing budgets and timelines, and reporting results• Work with internal and client teams to keep productivity high and foster a collaborative work environment• Serve as primary point of contact for all client communication • Compile and write new business proposals, functional specs, scopes of work and other project documentation • Responsible for client satisfaction, job profitability & resource utilization• Responsible for leading the client’s business and being able to maximize client satisfaction• Communicate directly with design and dev teams on project details • Participate in new business discussions and conversations with potential leads • Work with internal accounting team to invoice and report on all projects

Multifaceted and multifunctional team member - thoroughly learning each level of the company, from retail sales to online marketing, analytics, expansion and product/category launches. Online Site Marketing: •Managed up to six weekly major campaign launches from creation to completion, resulting in over 250 campaigns seen by millions of users and accounting for 20% of our revenue.Co-op Marketing/Contesting: • Created and presented 20-page vendor marketing kit to 40+ ski/snowboard manufacturers showcasing site paid placement program. • Generated campaigns for each manufacturer then tracked and reported on ROI. Increased paid placement sales by 60% year over year.• Contests like “A Ninja Suit For You and Your Crew” and “Nimbus Watch and Win” not only drove site traffic, but also exponentially increased user interaction to 11 times the site average. Blog and Social Media: •Set the strategy for cadence, content, and voice for 3-5 weekly site blog posts. Drove visits organically based on reader interest, expanding blog traffic from more than tripling visits annually. •Launched the local social media accounts for Seattle and Portland stores, as well as our skatepark - bringing targeted, timely and locally relevant content to each market. •Increased Facebook fans 588% by posting consistent and interesting content.•Gained almost 17,000 followers over 4 accounts on Instagram, leading virtually all action sports retailers on post-by-post engagement. Store Marketing: •Created store marketing and advertising strategies for local digital/online marketing, retargeting, print, radio, television, events, social, and email with a budget that is less than 3% of total revenue. Due to this plan, store revenue increased by 25% year over year.•Successfully relocated our Seattle flagship store to a new location in 2012. The store continues to break revenue records, month in December was its biggest month ever.

• Organized seamless online experiences by integrating marketing campaigns/contests specifically designed for the 400+ Zumiez locations.• Managed email program that sent four+ weekly emails reaching 1.3+ million subscribers; increased open rate by 5%.• Coordinated projects such as Google analytics tracking, holiday shipping strategy, gift card program rollout, and event templates.
• Supervised projects including Denim Guides, Outfit Guides, Shop By Pro, new home page design, Couch Tour streaming, and advertising site placement.
• Conducted all site A/B testing of new home page, placements, usability & analysis by utilizing Adobe Test and Target programs.

Taught skiing to children (3-12) how to ski, be safe and have fun.Ski School Mascot -Ripperroo

• Managed 40+ accounts comprising over 350,000+ guests, representing 16% of total visits and several million dollars in sales.• Expanded corporate sales 10x and increased local ticket programs from 15 to over 40 stores in two states at store including REI stores, evo and Haggen and Top Foods.• Oversaw in-store displays, ticket inventory, store visits and promotions.• Contracted/negotiated rates & co-op with partners such as Expedia, Alaska Airlines, Ski.com, and Travelocity.• Coordinated & staffed ski shows in Seattle, Portland & Denver. • Lead promotional team for monthly visits to 30+ shops to train employees on products, events, and promotions.

Sold soft goods and hard goods to customers. Set up/break down of in store events.

Supervised Hawk Squad team members during the fan fest prior to each home gameSet up half time on field eventsDelivered statistics all suite levels guests each quarter

Footwear/Warehouse ManagerTop footwear associate in the company on several occasions (even in a low volume store)

Taught people people how to ski and trained and recruited new instructors for certification. All campus and corporate advertising.