Creative Communications Coordinator
Oak Harbor, Oh
Lead, coordinate and oversee all responsibilities and activities of the Midwest Center Creative Division across channels. Division managed the development and production of all advertising mediums; print, radio and television (including filming, commercial production, distribution and maintenance). Further led public relations efforts related to media/publishing appearances by Midwest Center company founder; coordinating events and appearances with Sterling Publishers, Harper Collins Publishers, QVC, and more. Division also tasked with multimedia product development of intellectual property.Additional responsibilities include: Wrote and developed value-added content for mass consumer consumption (web and print) to build brand awareness, establish relations, build loyalty/trust, increase consumer retention, and promote sales.Governed the archive and authorized use of marketing and communication materials, multimedia assets, and graphics in alignment with company policy to ensure consistency of brand. Publish company newsletter; interview departmental managers and draft reporting of current events, initiatives and developments.Created and customized radio commercial audio files and distribute electronically to select media buyers.Coordinated product packaging and design to include creative development, oversight, and coordination of domestic and international production sourcing. Liaison to Midwest Center legal team (Venable of Washington, DC), consult and report on legal queries related to copyrights, trademarks, and business practices.Serve as the announcer voice on all audio/video projects.