For over 47 years..the Holden Brand goal is to provide robust, compelling promotional solutions that create new and strengthen existing relationships between our clients brands and their target audiences

CDMG delivers business growth. CDMG is one of the largest Multi-line Rep organizations in the corporate advertising and promotional products industry in the United States. We foster a supportive community that combines essential industry expertise, leading-edge products and technology, business intelligence that has proven to expand sales and increase profits for our valuable client Partners and Suppliers.

Responsible for obtaining profitable results through a sales team covering three specific areas for the largest association of Gephysicists in the world. Facilitated lead generation and sales for four domestic and international trade shows, three monthly and quarterly publications that SEG published and key account management of licensed geoscience data sets that were fulfilled via partnering industry organizations. Portfolio accountability for trade shows, publication and digital data sets totaled $5.1MM. - Managed a sales team that worked closely with technology and service providers within a geoscience community worldwide to ensure maximum profitability of sales for the non-profit organization. - Identified sales objectives, strategies and action plans to improve short and long term sales for all three segments. - Created strategic plans and daily activities for the sales team through planning and implementation of operational activities, vendor exhibitor access, marketing opportunities and overall communication of events and publications. - Prospecting for new business opportunities through collaborative travel to other SEG and geoscience events, joint venture workshops and partnering conferences. - Planned and implemented first ever onsite exhibitor rebooking lounge with digital floor plan management through Expocad for SEG’s 150,000 net square foot Annual Meeting. - Contributed to the planning and production of marketing collateral for both Events and SEG Publications for securing new prospects and future revenue.

I served a key role driving revenue from securing exhibitors and sponsors for two of the nation's largest trade shows for solar power energy, with an event budget in excess of $6MM.In this role, I manage the efforts of the Sales and Exhibit Services departments, ensuring that my team hits all sales targets with respect to exhibitors and sponsors, then seeing that all customer needs are met with respect to logistics, travel arrangements, equipment and services.The level of interaction and engagement associated with this position has led to the establishment of relationships with association members, nonprofits, government agencies, and international companies. My focus on customer service and support has led to consistent renewals for show space year after year, despite challenging economic conditions.

In this role, I oversaw all print media and trade show operations for the North American renewable energy franchise of a global B2B media and information company, with authority over a staff of 12 employees.With accountability for total budgets of $7.3MM and all P&L, I led the production of editorial content across publications and events that included the Renewable Energy World Conference & Expo, a sister North American publication, and events and publications for the Hydropower Group.I delivered $7MM in revenue through the coordination and execution of four domestic and international events. At each of these events, I served an integral role in an on-site capacity, giving me the ability to address issues affecting operations and logistics immediately.

I managed sales, sponsorships, marketing, and operations for two events, the Power-Gen International Renewable Energy World Conference Expo, the largest power generation event in the world, as well as the Nuclear Power International trade show.My role focused on securing exhibitors for each show, providing superior support and service to capture renewals for subsequent years. One of these wins included one of the largest utilities on the West Coast as a sponsor for the Power-Gen International show, garnering $120,000 in revenue.Other revenue production efforts include $175K in incremental revenue growth annually from pavilions for related vertical markets, featuring video, small business services, and other elements.

I managed a portfolio of 80 clients for this producer of binding and lamination equipment, securing sales for custom graphic imprinted information packaging.I achieved great success building business throughout the North Texas and Oklahoma markets, including capturing the largest custom order to a single account, as well as the largest recurring custom order for three years.