• Led comprehensive ecommerce platform revamps to enhance user experience and drive growth across multiple channels.• Managed and optimized cross-channel marketing campaigns, including PPC and social media, to maximize return on ad spend and align with brand strategies.• Handled end-to-end product content creation, including photography and video editing, ensuring high-quality visuals for various marketing channels.• Oversaw budget allocation and optimization for paid media, adapting strategies to meet campaign goals and enhance overall performance.• Integrated sales strategies across multiple marketplaces and managed omnichannel coordination to boost brand visibility and customer engagement.• Implemented and analyzed email marketing campaigns to improve customer retention and optimize recovery of lost purchases.• Monitored and reported on campaign performance and sales metrics, providing insights to refine strategies and enhance campaign impact.

Achivements:• Assisted in transitioning the business across niches from an eCommerce enabler (full service) to a specialized DTC eCommerce service provider while analyzing top industry challenges and building a sales funnel for each client.• Leveraged data analytics skills to generate insights to provide result-driven and specific marketing strategies to eCommerce brands causing tangible increase in their conversion rate and customer retention.• Launched an effective e-mail marketing strategy using Klaviyo achieving an increase of 25% -30% in monthly revenue for a client moving from 5-digit to 6-digit monthly sales.• Bolstered growth in generated revenue by consistently maintaining high sales volume amounting to 6 digits sales through paid media controlled at 30% with a five-fold (5x) Return on Ad Spent (ROAS)• Assisted two (2) clients to build Shopify brand stores from the scratch with embedded integration to scale with email marketing and recurring sales.

Achievements:• Conceptualized and designed a 2-year strategy that involved effective collaboration with a third-party SEO company and resulted in a tangible increase in market penetration for the company.• Created a sales funnel and execution by launching a seamless workflow including integrating tracking for the website, paid media, and chatbots. The website now boasts of organic traffic from over 18 keywords ranked on the first page.• Designed and built a library of assets and standard operating procedures as well as a structured marketing plan which involved running an A/B split test through paid media to better understand what works best. Effort led to the generation of over 3000 leads in (input period) nine months. • Interventions generated data and insights that have helped relevant stakeholders to analyze shopper behavior and retail consumer journey and launch targeted consumer campaigns. Commended for bringing clearer vision and trackable results to the company.• Enhanced brand perception by authoring PR supporting articles featured in reputable channels like Bloomberg and Yahoo News.• Engaged productivity platforms like Notion to set up CRM for 6 salespersons to collate reports on generated leads, follow up and engagement as well as analytics to enhance management’s decision on pricing model and methods of sales conversion.

Companion SG is based in and operates from Singapore supplying carefully curated pet products for "Dogs & Cats".The company is committed to exceeding pet owner’s expectations and their ethos can best be described as “for pet owners by pet owners”.In this role, my primary tasks were:• Marketing strategy and execution – working with our consumer base on campaigns from inception all the way to execution, including eCommerce store management• Catalog & content creation - including creating high-quality images/banner & advertising materials, running production shoots for catalog products• Creating a “no-lag” system to fulfill customers’ orders with minimum disruption• Delivering successful data-driven marketing using SEM (CPC/CPM)• Creating brand authority in the intensely competitive pet niche

Roovibe is a direct to consumer (DTC) business in the "Lifestyle & Wellness" space, with women specifically in mind. The company has expanded into three south-east Asia countries - Singapore, Malaysia & Thailand.As a consultant to Roovibe, my responsibilities included• Building the branded commerce website with CRO (Conversion Rate Optimization)• Achieving up to 7% in conversions• Building a customer service organization• Implementing strategic entry and localization when expanding into other countries• Designing product packaging for branded materials that captivated the consumer with their first impression• Marketing success with the use of SEM (FB/IG Ads) and generating a consistent & reliable 4.0 ROAS (Return on ads spent)• Creating noise and resonating with target groups through influencers in line with the requirements of my client’s visionI fully managed the end-to-end solution with social media and customer service, handling even the most complex requirements when representing the brand.

Lifeline Corporation Pte Ltd is a market leader in the medical rehabilitation equipment business. Lifeline has an extensive Asia Pacific sales & distribution network covering various healthcare institutions including government and private hospitalsIn a short span in the company, I've helped to establish the followings:• Rebranding of the company's by revamping the non-functional website as well as creating regional websites to ensure localization of each of the 5 regions.• Help create a campaign funnel for a high-valued thermal scanner which successfully sold worldwide to governments and MMC companies within Singapore, Malaysia, Myanmar and etc.• Create two new sub-business "Roovibe" & "Companion" e-commerce business venture.• Introducing in-house automated system and create CRM for the finance department.• Moved from WordPress to Shopify for its retail e-commerce store to ensure tracking capabilities, co-work abilities, and fraud protection.

IGEvolve is a results-based social media marketing company that helps you reach your target audience and build strong brands with Instagram. IGEvolve serves clients worldwide including Athletes, Micro-Celebrities, New York Top Fashion Designers, SME Companies and more.I was responsible for:• Executing the perfect marketing campaign for growth on Instagram• Building a tier layered infrastructure to enhance outreach• Maximizing core strategies to achieve outstanding results for our clientsWith a data-driven approach and consistent effort, IGEvolve delivers the outreach and conversion goals you need. The primary objective is to support clients with managing, executing, and creating lasting beneficial change for their company brand through the use of a powerful social media presence on Instagram.