C-WEB leverer en SaaS-løsning, der understøtter samtlige faser af byggeri og ejendomsdrift, fra projektering, byggestyring, kvalitetssikring til aflevering, drift og vedligehold. Siden 2003 har C-WEB arbejdet for og med byggeriets største aktører i Norden. Min rolle spænder over flere ansvarsområder indenfor strategi, ledelse, marketing og udvikling. Blandt andet:- Ledelsesansvaret for software development afdelingen bestående af 3 udviklere og 3 elever.- Rekruttering til… Show more C-WEB leverer en SaaS-løsning, der understøtter samtlige faser af byggeri og ejendomsdrift, fra projektering, byggestyring, kvalitetssikring til aflevering, drift og vedligehold. Siden 2003 har C-WEB arbejdet for og med byggeriets største aktører i Norden. Min rolle spænder over flere ansvarsområder indenfor strategi, ledelse, marketing og udvikling. Blandt andet:- Ledelsesansvaret for software development afdelingen bestående af 3 udviklere og 3 elever.- Rekruttering til softwareudvikling.- Udvikling af ansættelses-procedurer og kontrakter.- Projektledelse af app-udviklingsbureau.- Facilitering og projektledelse af ny AWS CloudService opsætning. - Strategisk målsætning og planlægning for virksomheden.- Udvikling og implementering af datadrevet inbound marketing framework.- Udvikling af e-mail marketing til service- nurturing, kryds/mersalg. - Valg af samarbejdspartnere og bureauer. - Udvikling af wordpress site www.c-web.dk, SoMe samt øvrige digitale platforme. Show less

Nordcar gruppen repræsenterer 6 brands inden for biludlejning, -abonnement samt –leasing med en samlet omsætning på ca. 450 mio. kr.. Vi beskæftiger ca. 350 medarbejdere i Danmark og råder over 40 stationer landet over samt en flåde på over 7000 biler. Udover Europcar består brandportefølgen af PS Biludlejning, DriveOnNet, TaxFreeCars, Bookcar samt det nyeste skud på stammen, bilabbonnementet Movon.Min opgaver er i korte træk at tage en konservativ virksomhed med på rejse og tilpasse… Show more Nordcar gruppen repræsenterer 6 brands inden for biludlejning, -abonnement samt –leasing med en samlet omsætning på ca. 450 mio. kr.. Vi beskæftiger ca. 350 medarbejdere i Danmark og råder over 40 stationer landet over samt en flåde på over 7000 biler. Udover Europcar består brandportefølgen af PS Biludlejning, DriveOnNet, TaxFreeCars, Bookcar samt det nyeste skud på stammen, bilabbonnementet Movon.Min opgaver er i korte træk at tage en konservativ virksomhed med på rejse og tilpasse dennes indsatser til fremtidens marketinglandskab. • Strategisk, taktisk og operationel ansvarlig• Forretningsudvikling: Nytænkning og disruption. Agil udvikling af nyt koncept og pretotyping som metode til at skabe et kundeorienteret, tidssvarende og markedstilpasset koncept, hvor digitale platforme og teknologi er i fokus for at skabe kundecommitment. Movon.dk lanceret marts 2017. • So-Me: Strategiudvikling og implementering af sociale medier. Launch af facebook i marts 2017• Brand Positionering• Customer Journey• Målgruppe analyser• Udviklingen, planlægningen og eksekveringen af innovative marketingaktiviteter/-kampagner over for såvel B2B som B2C.• Loyalitetsfremmende aktiviteter samt klubkoncept• Ledelse: 1-2 medarbejdere og en del af ledergruppe. Show less

CHANGE of Scandinavia develops, produces and distributes exclusive lingerie, swimwear and nightwear from its own concept stores (franchise and chain). The chain includes more than 170 stores of which 121 are located in the Nordic countries. Approximately 75 employees at HQ in FarumKey marketing responsibility in all CHANGE of Scandiavia’s markets: Denmark, Sweden, Norway, Finland and Baltic countries, Ireland, Germany, Canada, Spain:- Building a new marketing organization… Show more CHANGE of Scandinavia develops, produces and distributes exclusive lingerie, swimwear and nightwear from its own concept stores (franchise and chain). The chain includes more than 170 stores of which 121 are located in the Nordic countries. Approximately 75 employees at HQ in FarumKey marketing responsibility in all CHANGE of Scandiavia’s markets: Denmark, Sweden, Norway, Finland and Baltic countries, Ireland, Germany, Canada, Spain:- Building a new marketing organization adapted to an international growth company.- Management of a both creative and executive marketing team with branding and commercial focus.- Development and implementation of brand identity- Implement digital disciplines (Social Media Strategy, CRM and Omni Channel) in combination with the traditional touch points.- Marketing strategy and campaign planning, development and execution, creating constantly improvement in awareness and brand preferences.
- Marketing Budget- Negotiations with media agency, PR agency, Production Agency etc.- Successful ClubCHANGE loyalty programme with more than 1 mio. members. - Sourcing and procurement of POS materials in China for about 180 stores in 11 markets- PR & events- Facilitate brand tools for partners in 11 marketsResponsibility covers management of internal team at HQ of 5 people (Art Director, Graphic Designer, Creative Writer, Marketing Coordinators, CRM Manager) and local marketing coordinators in key markets. For a period of 6 months, without management in retail, I took over the operation of Visual Merchandise Dept. and E-commerce.From 2013-2014 CHANGE Lingerie increased top and bottom line with more than 20% and improved ROI on marketing platforms Show less

Internal and external communication.Development of operational digital strategy.Development of email marketing strategy.Project management on cross-departmental projects. Compliance and quality control.Process development and resource optimization.Campaign planning, coordinate marketing materials.Development of distribution channels.

Strategic and tactical responsibility in Denmark (Copenhagen and Århus) and Norway.Marketing: Market research, strategy, competitive positioning and differentiation. Promotional activities and marketing materials, campaigns, SEO, email marketing and direct mails.Sales: Development of customer base and market segmentation, Key Account Management.E-commerce: Participated in project management group. Responsible for digital strategy on B2B market.Budget responsible, leader of a… Show more Strategic and tactical responsibility in Denmark (Copenhagen and Århus) and Norway.Marketing: Market research, strategy, competitive positioning and differentiation. Promotional activities and marketing materials, campaigns, SEO, email marketing and direct mails.Sales: Development of customer base and market segmentation, Key Account Management.E-commerce: Participated in project management group. Responsible for digital strategy on B2B market.Budget responsible, leader of a team of 5 people. Show less

Development and implementation of B2B concept within B2C/Retail.Sales: Development of customer base and market segmentation, Key Account Management.Budget responsible and teamleader for B2B department.Marketing: Promotional activities and marketing materials, campaigns, SEO, email marketing and direct mails.

Managed 2 retail shops in Copenhagen Airport with 30 employees. Shaped me as a leader and gave me experience in many areas from reaching budget, HR, and daily sales

Key responsibilities: Sales, visual merchandising, purchase, staff training.