Didem has been working as Senior Consultant in Regional Analytic team in Kantar. She is responsible from social media analytics, customer experience solutions to process big data and machine learning applications. She is holding a PhD degree in the field of Computer Science from University of Trento in Italy. Her thesis topic has focused on human behavior understanding from aggregated mobile phone usage data in the context of social well-being. She visited Intelligent Social Systems Lab at University College London, for understanding segregation in cities and the School of Business and Management, Queen Mary University of London, engaged in analysing rural social capital through mobile phone usage data. She completed her MSc in Computer Science at Boğazici University, Turkey where she focused on anomalous event detection in telecommunication data using stochastic methods and holds an Eng. Diploma in Computer Science and Engineering from the Yildiz Technical University, Istanbul, Turkey. Concerning her background, she worked in the information technologies industry around 15 years as SAP technical consultant.