Didem Tokatlıoğlu Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

Istanbul, Turkey

Istanbul, Turkey

Marketing Communications Consultancy- To set the needs of the brand and the market upon gathered meeting with executives, sales department and marketing department- In order to clarify consumer needs and demands, to conduct market analysis, to manage and control of research companies- To establish the marketing communication strategies that will orchestrate both short term and long term marketing communication activities- In line with the marketing communication plan, to conduct… Show more Marketing Communications Consultancy- To set the needs of the brand and the market upon gathered meeting with executives, sales department and marketing department- In order to clarify consumer needs and demands, to conduct market analysis, to manage and control of research companies- To establish the marketing communication strategies that will orchestrate both short term and long term marketing communication activities- In line with the marketing communication plan, to conduct pitch for 3rd parties ie research companies, advertising agencies, media agencies, production houses, to manage the pitch process to select the most effective and appropriate 3rd party/ies in the name of brand- To brief the 3rd parties that lead towards “the right” solution- To evaluate the plans and works of 3rd parties in terms of being inline with the mentioned brief- To manage the relations between corporations/ departments and 3rd parties- To conduct the post analysis of the activities and set the needs and actions for possible next steps- To analyse and evaluate the market and competition activities periodically and set next activities. Show less

- Generating marketing communication not only for Turkey but whole Eastern Europe region- Business Partnership with clients especially on generating the strategic communication plans and implementation- Leadership on generating consumer understanding and its translation to marketing & communication.- Generation of holistic communication ideas to maximize advertising effectiveness - Financial profitability of the clients- Leading new business team towards brand’s… Show more - Generating marketing communication not only for Turkey but whole Eastern Europe region- Business Partnership with clients especially on generating the strategic communication plans and implementation- Leadership on generating consumer understanding and its translation to marketing & communication.- Generation of holistic communication ideas to maximize advertising effectiveness - Financial profitability of the clients- Leading new business team towards brand’s acquasition.Accounts: Reckitt Benckiser ( Finish, Calgon, Kosla Vanish, Veet, Cillit Bang, Marc, Airwick, Woolite), Efes Pilsen / Gusta, Aptamil Show less

- Responsibilities were same as EURO RSCG position- Gained experience: Developed marketing and research experience via marketing giant that is Procter & Gamble; global brand communication; New Business acquiasition- Accounts: Procter & Gamble ( Orkid, Alldays, Discreet, Alo, Max Factor, Rejoice, Wella), Diageo / Johnnie Walker, Koç Allianz, Pimapen, Ariston, Kelebek, Ülker, Evyap, AXA OYAK, Vileda, CNBC-e, Family Finans, Aygaz

Bachelor'S Degree, Sociology

Education record