As founder and Managing Director, my role is to lead the company to the direction of becoming Indonesia's leading boutique content marketing partner for brands in Indonesia. Focusing on helping brands to be relevant to their audience through tailored story telling, and elevate it across the digital ecosystem.

As Country Marketing Lead, responsible for managing Twitter Indonesia's overall B2B marketing strategy and implementation as well as managing B2B agency such as Ogilvy as Twitter marketing partner.Setting up a presence for the first time in a country like Indonesia, scope of work includes setting up communication, branding guide as well as client outreach program for the whole year of 2015.Translated into monthly communication program, B2B workshops and tentpole sales activities such as Ramadhan, Christmas, National On-line sales day and many more.

As country marketing manager, responsible for managing Yahoo Indonesia's overall marketing strategy and execution; Assessing multiple products and designing yearly and quarterly marketing tentpoles.Scope of work includes identifying country specific campaign and activation based on Yahoo Indonesia’s strength and weaknesses. This includes a holistic range of B2B, B2C, Comms and strategic partnership.Role also includes coordination with regional office for global/regional campaign, translating how best to carry such campaign into the local market and make it a success. E.g. #Special1s global competition with Jose Mourinho where among INSEA market, Indonesia has the highest participation rate – B2C.

Together with fOUNDATIONS' sage, Ronald Stones OBE, and business partner, Bryan Wong Yuan Lee, we set up fOUNDATIONS Indonesia and Singapore. The purpose of this is to assist, support and challenge individuals, organizations and companies to significantly raise the bar of the quality of their service to their clients - through leadership training and symposiums, coaching, public speaking for individuals and groups, and assisting organizations to develop creative solutions for their own problems and situations. A sample of program is the "Foundations of Leadership," which is a three-part leadershipprogram, aims to inspire people to think differently and daring to be different

1. Corporate Social Responsibility:• Work together with a team member in designing the implementation flow of the Group’s Sustainability initiatives, such as: Living with HIV, Seeing is Believing and community development. • Each initiative is translated and designed to suit Indonesia’s needs and culture. An example is for the Living with HIV initiatives, we refrain from having HIV Prevention Workshop due to the sensitivity of the topic. Therefore, the initiatives have to be adjusted into a softer campaign, which is done through an interactive interface (www.vir.us) socialized by our volunteers.• To achieve Country’s KPIs, we drive program implementation through different working teams assigned for each initiative.2. Branding:• As the guardian of the brand. I am in charge in ensuring that the use of branding in our products and campaigns are in compliance with Standard Chartered Group’s Branding regulation.3. Internal communication:• Manage internal media management, such as: CEO Broadcast, Country Broadcast and LCD Display.4. Media• Manage and build good relationship with media partners; to communicate our sustainability campaign and events.

During my two years with Sampoerna Foundation, I was responsible for the development ofthree schools (in Surabaya and Balikpapan), in which I coordinated, developed and reviewedschools development plans with all school stakeholders, especially the school managementteams. Each school had to develop a robust plan, reaching to almost 80 improvement programsper year for each school.Internally, I worked with 10 other officers with a variety of backgrounds. This collection ofdifferent minds led to a challenge in conveying an idea onto the table. But we all started from theright place, and developed the same goals towards the betterment of education in Indonesia.Main Responsibilities: 1. Designing: Worked together with Principal, developed short and long term goals for the school(s). Afterward designed the specific programs to achieve that goal. For example, principal leadership training, subject content training for teachers, student leadership development, etc. 2. Mentoring: Provided support and advise for the schools development programmed. 3. Evaluating: In order to achieve good school governance, officer also monitored and evaluated the programs and make sure that all targets for school development were achieved. 4. Linking Stakeholders: Ensured that all stakeholders were updated with the program's development and ensured their constant supports. Reported and coordinated with The Ministry of Education, which included sharing programs development and the progress of the school. Connect schools with trainers, National Universities and others organization to gain support for schools programs.