In my role at DealDash, I've focused on developing and implementing strategies to enhance our marketing effectiveness with a wide toolset. Daily work has involved using SQL, Python, Appsflyer and the Adobe Creative Cloud apps. Here are some key achievements:📈 Predictive Models for User Revenue: Created new Python-based models to predict the return on investment for our marketing campaign cohorts. These models improved upon our previous ones, making our spending more efficient.📱 Digital Campaigns: Built and expanded a portfolio of digital campaigns from the ground up, achieving seven figures of media spend while reaching KPIs within a year, without relying on major platforms like Meta and Google.📺 Influencer Marketing: Managed high-budget influencer marketing campaigns, overseeing significant spending and ensuring these initiatives aligned with our overall marketing goals.📊 Optimization of iOS Campaigns: Worked with Apple's SKAN to improve our advertising campaign measurement on iOS platforms.🦄 Creative Track Record: Created both a winning refresh of our evergreen TV creative and the new top digital video ad. 🚀 Live Operations: Collaborated in a small team to design and implement new features for our live operations. This involved everything from designing the user experience to writing support materials. We worked closely with customer support to ensure a smooth rollout and later evaluated the features' performance, keeping only those that made a significant positive impact.

Design, Cinematography, Light design, Co-Founder, Chairman of the Board