● Collected board’s feedback and collaborated with founders to execute follow-up plans to address sales and usage expectations● Led the design and implementation of a new service that increase conversion and ticket size from customers●Redesigned roles and org structure to enable the transition from a B2C to B2B model

● Researched user needs across 10 cities, managed 3 research agencies and conducted 100+ on-site user interviews, 20+ focus groups and user immersions, used insights to design personas and customer journeys resulting in a user-driven product roadmap● Built consensus amongst engineering, legal, marketing and senior leadership teams by leading co-creation and decision-making sessions enabling alignment between business expectations, user needs and engineering resources to launch the product roadmaps on time● Modeled the unit economics, pricing model and engagement incentives to build the financial and growth models for three products across more than 20 cities; models were crucial to reach financial and growth goals● Analyzed driver usage data and developed an engagement plan based on financial incentives, gamification, product marketing and feature optimization, tested strategies and increased funnel efficiency

Senior consultant at EY performance improvenemt sub-service line. Some of the executed projects were:● Restructured the finance org-charts by conducting technical interviews with executives to map efficiencies, modeling a business case to quantify costs and benefits and presenting redesign to CFOs, achieving sign-off for implementation● Performed a software selection process by evaluating features, cost, cybersecurity, usability and impact to the IT architecture and pitching the decision to C-level achieving savings and user acceptance● Defined the Robotic Process Automation roadmap by identifying repetitive and low value tasks; calculated roadmap’s ROI and developed an implementation plan with key stakeholders and automation engineers leading to up to 95% of task time reduction

Staff 2 consultant at EY's Advisory service line.

Second place from over 100 teams on the 2016 Bain Challenge