Diego Arrangoiz Email & Phone Number

Mexico City, Cdmx, Mx

Área Metropolitana De Ciudad De México

- Implement regional marketing strategy to drive growth across entertainment properties, film and television, food & beverage, and lifestyle sectors, among others.- Develop brand plans, budgets, and strategies to lead implementation with cross-functional teams across the organization.- Responsible for overseeing a team of brand managers in charge of overall brand strategy.- Build awareness through tailored marketing strategies, including social media efforts, brand collaborations, partner- driven promotions, and strategic alliances.- Establish, develop, and maintain strong relationships with intellectual property owners. Negotiate agreements and general business activities.- Maintain effective communication with internal and external partners to ensure performance and commitment to consumer product programs.

Ciudad De México Y Alrededores, México

- Managed and structured a portfolio of entertainment and food brands for brand extensions into consumer products and marketing collaborations.- Brand Manager for Amazon MGM Studios, Sony Pictures, EndemolShine Banijay, Sony Music, Crayola, Diageo, and Hershey's.- Liaise as day-to-day contact with brand owners, overseeing daily communication and maintaining strong relationships while negotiating agreements and business activities.- Developed and supervised execution of commercial strategy for each account and brand through business reviews, creating forecasts, and the day-to-day new business intricacies.- Full P&L responsibility for the brand and CP business.- Implemented digital marketing campaigns, public relations, advertising, and retail marketing initiatives to drive annual brand objectives

Ciudad De México, México

- Managed business development for promotions and marketing collaborations with Universal Pictures film IP’s, Crayola Properties and fast moving consumer goods companies in Mexico and Latin America.- Created compelling concepts and presentations to seek new business and collaborations.- Project management cross-functional with other teams, from negotiation to closure for each licensed promotion.- Successfully executed over 20 promotions in Mexico and Latin America with clients including Pepsico, Nestle, Mondelez, Kelloggs, Danone, Bimbo, Herdez, Alpina, Molinos Modernos, among others.

Ciudad De México Y Alrededores, México

- Development of the annual marketing plan and brand activation (events, promotions, and sponsorships).- Coordination of multiple musical events, launches, and activations.- Creation and implementation of brand experiences for consumers integrating the brand DNA and new Disney, Marvel, and Star Wars film releasing.- Oversight of digital platform communications and management of social media commercial strategy.- Budget control and liaise of creative agencies, public relations, event production, and vendors for brand activations.Some achievements:• Implementation of multiple brand activities • Concept ideation of 360 campaigns for adds-partners • lead of paid- digital content campaigns on social media platforms • Kick off campagin and events for 10 different channels across Mexico• Creation of local brand book, including guidelines, best practices• Creation of concepts and inspiring activities to integrate add sales into Disneys properties with a 360 perspective

Ciudad De México, México

- Supervision of design and implementation of advertising positioning campaigns across multiple media.- Direct media buying of ATL (TV), BTL (Outdoors), and Digital suppliers (Facebook and Google) and budget control. - Coordination of multiple vendors and agencies for corporate, musical, and brand activation events.- Budget control over activities, advertising, materials, events, and brand promotions.

Cancún Y Alrededores, México

- Development of business alliances with retail chains for the foreign tourists VAT refund program in Cancun, Puerto Vallarta, Mexico City, Cozumel, and Majahual, Quintana Roo.- Public relations strategies with local media and management of digital communication.- Support in business and relationship management for launching operations in new destinations/operation points.

Cancún Y Alrededores, México

Commercial executive at sales rooms of Live Aqua Cancun Resort and Fiesta Americana Condesa Cancun developments, on many roles (OPC, Liner and Front to Middle)

Bachelor Of Mass Media And Communications, Media And Communication

Vicepresidente de sociedad de alumnos. Eventos escolares culturales y apoyo humanitario.

Bachelor'S Degree, Marketing

Concluded in May 2023 GPA 4.0 Second Bachelor degree, focused in buisness and administration (Marketing)