Diego Avila Email and Phone Number
As a Marketing Manager with more than 9 years of experience in different roles and sectors such as IT, FMCG and Automotive, I have a passion for creating and executing innovative and effective marketing campaigns that drive business growth and customer satisfaction. I also have a Master's Degree in Marketing, which together with my experience provides me with a solid base of analytical, strategic and creative skills.Most recently, I worked as a Product Marketing Manager at Microsoft, where I was responsible for planning and executing product marketing plans to position Microsoft's solutions in the SMB, corporate, and enterprise segments. I also created and executed successful digital marketing campaigns, including web content, social media, and email marketing, for the Andino Sur, Chile and Central America region. Additionally, I promoted regional and global communication campaigns, including customer success stories, blogs, and on-demand content. I also developed and deployed product training materials for business partners and internal teams.Skills:Marketing CampaignsContent MarketingSocial Media MarketingEmail MarketingData AnalyticsLead GenerationEvent ManagementB2B & B2CMarketing CommunicationsOnline MarketingCopywriting
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Marketing SpecialistHexagon Asset Lifecycle IntelligenceBogotá, Bogota, Co -
Marketing Specialist LatamHexagon Asset Lifecycle Intelligence Nov 2024 - Present -
Global Marketing SpecialistTelesign Jan 2024 - Nov 2024Responsabilities:•Planning and execution of global marketing campaigns including communication channels such as web, paid media, blogs, social media and email marketing•Establish campaign performance metrics for global campaigns to measure the effectiveness of campaigns.• Localize global marketing campaigns to Spanish focused on the Latin American market.• Reporting and presentation of campaign metrics results to extended marketing teams -
Product Marketing Manager CybersecurityMicrosoft Oct 2022 - Jun 2023ColombiaResponsibilities:• Planning and execution of product marketing campaigns in order to position Microsoft's security solutions in the SMB, corporate and enterprise segments.• Creation digital marketing campaigns such as WEB content design, Social Media assets and E-mail Marketing for the Andean region, Chile and Central America in order to engage target audiences.• Promotion of regional and global communication campaigns including customer cases, blogs, on demand videos.• Analysis of metrics and KPIs of campaign performance effectiveness.• Development and deployment of product training material for business partners (Partner Marketing) and internal sales teams.Achievements:• 4% growth in the opening rate of emailings of security products as a result of the design and improvements in the contents, which allowed the generation of around 250 leads in 6 months.• Creation of the Colombia chapter of MISA (Microsoft Global Association) for the development of commercial and marketing activities in conjunction with partners and independent manufacturers of cybersecurity software. -
Product Marketing Manager Modern Work ColombiaMicrosoft Aug 2021 - Sep 2022ColombiaResponsibilities:• Identify business opportunities in accounts based on data analysis and subsequent development of demand generation plans.• Planning and execution of virtual and in-person events to promote and communicate the benefits of Microsoft portfolio products in Colombia across multiple industries such as Retail, Manufacturing, Financial Services, others.• Budget and agency control and management.Achievements:• Creation of a new digital event format called Hibri2, which allowed to create business opportunities in more than 170 accounts of the corporate segment. -
Member Service & Digital Marketing SpecialistMyworld International Ag Feb 2020 - Jun 2021Bogota,D.C., Capital District, ColombiaResponsibilities:• Planning and execution of digital marketing campaigns focused on the shopper segment of myWorld’s ecommerce platform in Colombia.• Adaptation of global marketing campaigns to the local market.• Creation of content campaigns on Social Media and Email Marketing.• Project management and execution of ecommerce initiatives in order to strengthen the Marketplace platform in Colombia.Achievements:• Leading the team for the creation of myWorld local social media in Colombia.• Integration of 22 brands of digital gift cards to the website with sales of over 120 million COP in 2020 for this start-up. -
Marketing Trainee (Master Program)Nissan Automotive Europe Jul 2018 - Jan 2019Paris Area, FranceResponsibilities:• Management and execution of B2B events addressed to the corporate segment at European level. • Creation of B2B content campaigns on social media.• Alignment of regional marketing initiatives with local teams in the European region.Achievements:• Leading the execution of the Fleet Summit Europe event which brought new commercial agreements with 17 key accounts valued at 170 million euros. -
Marketing SpecialistHp Oct 2014 - Jun 2016ColombiaResponsibilities:• Planning and execution of marketing campaigns focused on B2B and B2C segment. (Product launches, events, advertising campaigns, digital marketing, agencies management, social media and brand management)• Follow-up of Trade Marketing initiatives at the point of sale in terms of guidelines and budget execution.• Budget planning and control for the Computer´s category including both consumer and corporate segments. (Budget= USD 8M) • Execution and management of commercial alliances with partners (Microsoft, Intel, AMD) Achievements:• Creation and execution of the “Bend the Rules Colombia” campaign increasing 3% Market Share, overtaking the market leader. • Budget execution of USD 5M with business partners generating more awareness for the brand. -
Business AnalystComercial Nutresa Jan 2013 - Oct 2014ColombiaResponsibilities: • Analysis and business intelligence of commercial initiatives from Trade Marketing, Marketing and Sales teams for the all the group companies.• Management of the allocation of products process for Noel, Compañía Nacional de Chocolates, Pastas Doria, Colcafé, Cárnicos Larga Vida. • SAP tool management for sales control at nationwide level (Techo de Ventas).Achievements:• Detailed construction and control of the product allocation for the 2013 Noel Christmas Season, which represented 15% of the company's total sales. • Creation of the “Techo de Ventas” report, which decreased the number of requests for changes in product allocations by 60%. -
Marketing Intern3M Jan 2012 - Jan 2013ColombiaResponsibilities:* Execution of marketing plan activities such as fairs, POP material and promotional events with distributors.* Benchmark and market share studies as well as pricing based on data analysis.* Introduction of new products to the customers catalogues.Achievements:* Creation of local POP material which was implemented in other subsidiaries of 3M Purification in Latin America.
Diego Avila Skills
Diego Avila Education Details
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Marketing -
Industrial Engineering
Frequently Asked Questions about Diego Avila
What company does Diego Avila work for?
Diego Avila works for Hexagon Asset Lifecycle Intelligence
What is Diego Avila's role at the current company?
Diego Avila's current role is Marketing Specialist.
What schools did Diego Avila attend?
Diego Avila attended Montpellier Business School, Pontificia Universidad Javeriana.
What skills is Diego Avila known for?
Diego Avila has skills like Marketing, Sales, Logistics.
Not the Diego Avila you were looking for?
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Diego Ávila
Economist - Esp. In Statistics - M.Sc. In Economic SciencesBogotá D.c. Metropolitan Area -
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