Diego Barassi

Diego Barassi Email and Phone Number

Consumer Products Business Development Executive / Sports & Entertainment / Emerging Markets @ integrar LLC
Diego Barassi's Location
Miami, Florida, United States, United States
Diego Barassi's Contact Details
About Diego Barassi

Commercial leader with 20+ years of experience in the international consumer product brand, licensing and entertainment business. An entrepreneur and strategic thinker with strong international management experience including negotiation and communications skills, and an excellent sensibility and knowledge about the Latin American culture. A highly motivated team player with outstanding leadership, decision making, interpersonal and business skills that reflect an ability to work effectively within the corporate structure as well as licensee/agents, retailers and other outside partners. Languages: fluent English / Spanish.

Diego Barassi's Current Company Details
integrar LLC

Integrar Llc

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Consumer Products Business Development Executive / Sports & Entertainment / Emerging Markets
Diego Barassi Work Experience Details
  • Integrar Llc
    Business Owner
    Integrar Llc Jan 1995 - Present
    Founded in 1995, Integrar IE started primarily as a consulting company in Business Communication focusing in Argentina, Chile & Uruguay. Some of the services we offer are: Advertising and Graphic Media, Direct Marketing Campaigns development Promotional & Sales Programs, Consulting in Communication Campaigns & Institutional Image. In 2002, the business was expanded into the publishing and collectibles business and created 2 new business units (Comics Conosur & Replicos) transforming de company from B2B to B2C.Some of our clients: LVMH Moet Hennessy, Dun & Bradstreet, Copa America 2015, Copa America Centenario USA, Condorito 3D Movie, Ediciones Granica, City of Buenos Aires Government, Arcor, Cinba, among others.Main achievements and projects include:• More than 180 Marvel®, DC Comics®, Hasbro & Star Wars comics published in Argentina, Chile, Uruguay, Paraguay & Bolivia. • Distributors for Master Replicas & Code3 in Latin America. • Became the 1st comic licensee for Disney in Latin America.• Copa America 2015 (Chile) and Copa America Centenario 2016 (USA) Brand Marketing & Business Development (see projects)• Condorito 3D Movie Business Development (see projects)
  • 534 Entertainment
    Managing Director
    534 Entertainment Nov 2022 - Present
    We are a comprehensive and cutting-edge production and entertainment design company, whose main objective is linking artistic, cultural, sports, and technological projects to all types of audiences around the world.Our mission is to tell unique multisensory stories through immersive experiences using state-of-the-art technology.We prioritize the aesthetic quality and uniqueness of each show and event we present, thus giving universal value to individual experiences.We are a factory of ideas, concepts, and experiences, led by an interdisciplinary team that creates art, shows, and events in accordance with the specific spaces which are designed to enhance and expand each of our creations.
  • Artworks Entertainment
    Business Development
    Artworks Entertainment May 2023 - Present
  • Oeg
    Business Development Executive
    Oeg Dec 2018 - Present
    Texas, Us
    • Focused in developing new businesses opportunities for CONCACAF, the Confederation of North, Central American and Caribbean Association Football, is one of FIFA's six continental governing bodies for association football. Its 41 members include nations and territories in North America, including Central America and the Caribbean. Three geographically South American entities are also members — Guyana, Suriname, and the French overseas department of French Guiana.[4] CONCACAF's primary functions are to organize competitions for national teams and clubs, and to conduct World Cup and Women's World Cup qualifying tournaments.
  • Stonebot Comics
    Managing Director - Co Founder - Publishing + Acquisitions
    Stonebot Comics Jul 2018 - Present
    • Set the editorial and commercial direction in the English speaking markets. • Make decisions about the markets will serve and the type of content we will offer to our audience. • Responsible for leading business partnerships and strategic business development opportunities and tracking company performance.
  • Ovni Manga
    Co-Funder - Publishing & Acquisitions - Manga Division
    Ovni Manga Jan 2016 - Present
    • Responsible for acquiring, marketing and promotion all publications related with Ovni Press Manga in South America.
  • Base International Sa
    Head Of Brand Marketing - Base / Wbsc World Baseball Softball Confederation
    Base International Sa Mar 2019 - May 2023
    Pully, Ch, Ch
  • Afa Technology Institute
    Ceo Us
    Afa Technology Institute Feb 2022 - Apr 2023
    • Define strategic vision and objectives for Argentinean Soccer Federation Academies (AFA FTI Asociación del Fútbol Argentino Football Technology Institute) in order to grow the program within United States.• Responsible for leading business partnerships and strategic business development opportunities and tracking company performance.• Additional responsibilities include: budgeting and forecasting, communications with the Board of Directors, establishing working culture
  • Ovni Press Digital
    Co-Funder & Commercial / Acquisitions Director
    Ovni Press Digital Sep 2013 - Aug 2021
    Wtc Free Zone, Montevideo, Uy
  • Exim Entertainment
    Head Of Commercial
    Exim Entertainment Jun 2013 - Jul 2019
    Miami Beach, Florida, Us
    Exim Entertainment executes Live Events and Live Ticketed Shows in USA, Latin America and Iberia representing some of the most important entertainment companies such as eOne, Discovery Channel, Cartoon Network, Iconix, HIT - Mattel, among others. The most resent Live Events produced are Peppa Pig, PJ's Masks, Masha & The Bear, Doki I & II, Lazy Town, Ben 10, The Backyardigans, Strawberry Shortcake, Barney. As Head of Commercial, I'm responsible for the acquisitions and commercialization of the events in America and developing new markets opportunities. Act as the commercial liaison between Licensors, Head of Production and the Local Promoters to identify new business opportunities (i.e.: Sponsorship, Products, etc.) to maximize the exposure of the event's characters and properties in the live shows created.
  • Exim Technology
    Managing Director
    Exim Technology Jan 2010 - Jul 2016
    Miami, Us
    Responsible for developing new businesses for gaming and new social media. Develop business and marketing strategies and plans. Manage commercial relationship with developers and publishers (Grupo Clarin, Inpulse Digital). Key liaison for Licensors and Licensees.Recent projects- Creation and release of 2 Barney Gaming Apps (Mattel) in order to re positioning the character and generate awareness in new consumers and parents.- Creation and release of Strawberry Shortcake (Iconix) App supporting the Consumer Products program.- Fireman Sam (Mattel) Social media campaign to determinate the potential of the brand and business in Latin America.- American Girl (Mattel) content strategy. Introduction of a new AG episodic storyline, aligned with the brand’s key messages, nurturing existing fan dialogue while creating deeper engagement with the brand.
  • Exim Licensing Group
    Svp Regional Marketing
    Exim Licensing Group May 2000 - Jun 2014
    Responsible for leading the development and implementation of licensing strategies that generates new business and growth for the company and its partners (licensors, licensees, promo partners & retail) across Latin America. Responsibilities also include P&L for all platforms.• Develop annual sales and marketing plans & budgets.• Analyze market and industry trends and adjusts sales & marketing plans accordingly.• Contracts negotiations and Intellectual property.• Lead a Regional Brand Manager Network of 7 based across LATAM and oversees Exim’s offices across LATAM to support local plans and sales efforts with licensees and retailers.• Main commercial liaison for 37 Licensors for Exim in Latin America.• Develop special projects and cross promotions for licensors, licensees, and retailers in order to grow the business.• Develop and oversees the Organization’s marketing policies, objectives, and initiatives for each property assigned. • Create and support initiatives with other business units within Exim (Exim Tech, Exim Entertainment, etc).• Responsible for business development initiatives (new licenses, Live shows, Exhibitions, Co Branding).
  • Arcor Saic
    Marketing Manager
    Arcor Saic 1996 - 2000
    Vicente López, Buenos Aires , Ar
    Responsible for the development and implementation of brand strategies for Home, Coated confectionary and seasonal categories. Responsibilities also included special strategies and category development projects for Latin America and International.• Definition and delivery of the annual brand plans as well as the strategic role for each category.• Forecasting.• Development of integral communication, involving Advertising, Press, design and promotional agencies. • Understand and detect consumer insights and motivations with clear implications to drive the business.• Negotiate with agencies optimizing the organization’s investment.• Share best practices and recommend re-application of other market experiences.• Ensures A&P effectiveness• Administration of Costs, Profitability & Development of Price Strategies• Production planning & control

Diego Barassi Skills

Advertising Brand Development Marketing Strategy New Business Development Strategy Digital Marketing Marketing Management Consumer Products Marketing Communications Social Media Social Media Marketing Brand Licensing Negotiation Entertainment Business Strategy Market Planning Licensing Retail Strategic Planning Product Marketing Television Marketing Product Development Market Research Business Development Sponsorship Event Management Contract Negotiation Product Management Account Management Customer Service Online Marketing Sales Management Creative Direction Merchandising Budgeting Intellectual Property

Diego Barassi Education Details

  • Universidad De Ciencias Empresariales Y Sociales
    Universidad De Ciencias Empresariales Y Sociales
    General

Frequently Asked Questions about Diego Barassi

What company does Diego Barassi work for?

Diego Barassi works for Integrar Llc

What is Diego Barassi's role at the current company?

Diego Barassi's current role is Consumer Products Business Development Executive / Sports & Entertainment / Emerging Markets.

What is Diego Barassi's email address?

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What is Diego Barassi's direct phone number?

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What schools did Diego Barassi attend?

Diego Barassi attended Universidad De Ciencias Empresariales Y Sociales.

What are some of Diego Barassi's interests?

Diego Barassi has interest in Photography, Scuba Dive.

What skills is Diego Barassi known for?

Diego Barassi has skills like Advertising, Brand Development, Marketing Strategy, New Business Development, Strategy, Digital Marketing, Marketing Management, Consumer Products, Marketing Communications, Social Media, Social Media Marketing, Brand Licensing.

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