Diego Barassi Email & Phone Number

Founded in 1995, Integrar IE started primarily as a consulting company in Business Communication focusing in Argentina, Chile & Uruguay. Some of the services we offer are: Advertising and Graphic Media, Direct Marketing Campaigns development Promotional & Sales Programs, Consulting in Communication Campaigns & Institutional Image. In 2002, the business was expanded into the publishing and collectibles business and created 2 new business units (Comics Conosur & Replicos) transforming de company from B2B to B2C.Some of our clients: LVMH Moet Hennessy, Dun & Bradstreet, Copa America 2015, Copa America Centenario USA, Condorito 3D Movie, Ediciones Granica, City of Buenos Aires Government, Arcor, Cinba, among others.Main achievements and projects include:• More than 180 Marvel®, DC Comics®, Hasbro & Star Wars comics published in Argentina, Chile, Uruguay, Paraguay & Bolivia. • Distributors for Master Replicas & Code3 in Latin America. • Became the 1st comic licensee for Disney in Latin America.• Copa America 2015 (Chile) and Copa America Centenario 2016 (USA) Brand Marketing & Business Development (see projects)• Condorito 3D Movie Business Development (see projects)

We are a comprehensive and cutting-edge production and entertainment design company, whose main objective is linking artistic, cultural, sports, and technological projects to all types of audiences around the world.Our mission is to tell unique multisensory stories through immersive experiences using state-of-the-art technology.We prioritize the aesthetic quality and uniqueness of each show and event we present, thus giving universal value to individual experiences.We are a factory of ideas, concepts, and experiences, led by an interdisciplinary team that creates art, shows, and events in accordance with the specific spaces which are designed to enhance and expand each of our creations.

Texas, Us

• Focused in developing new businesses opportunities for CONCACAF, the Confederation of North, Central American and Caribbean Association Football, is one of FIFA's six continental governing bodies for association football. Its 41 members include nations and territories in North America, including Central America and the Caribbean. Three geographically South American entities are also members — Guyana, Suriname, and the French overseas department of French Guiana.[4] CONCACAF's primary functions are to organize competitions for national teams and clubs, and to conduct World Cup and Women's World Cup qualifying tournaments.

• Set the editorial and commercial direction in the English speaking markets. • Make decisions about the markets will serve and the type of content we will offer to our audience. • Responsible for leading business partnerships and strategic business development opportunities and tracking company performance.

• Responsible for acquiring, marketing and promotion all publications related with Ovni Press Manga in South America.

Pully, Ch, Ch

• Define strategic vision and objectives for Argentinean Soccer Federation Academies (AFA FTI Asociación del Fútbol Argentino Football Technology Institute) in order to grow the program within United States.• Responsible for leading business partnerships and strategic business development opportunities and tracking company performance.• Additional responsibilities include: budgeting and forecasting, communications with the Board of Directors, establishing working culture

Wtc Free Zone, Montevideo, Uy

Miami Beach, Florida, Us

Exim Entertainment executes Live Events and Live Ticketed Shows in USA, Latin America and Iberia representing some of the most important entertainment companies such as eOne, Discovery Channel, Cartoon Network, Iconix, HIT - Mattel, among others. The most resent Live Events produced are Peppa Pig, PJ's Masks, Masha & The Bear, Doki I & II, Lazy Town, Ben 10, The Backyardigans, Strawberry Shortcake, Barney. As Head of Commercial, I'm responsible for the acquisitions and commercialization of the events in America and developing new markets opportunities. Act as the commercial liaison between Licensors, Head of Production and the Local Promoters to identify new business opportunities (i.e.: Sponsorship, Products, etc.) to maximize the exposure of the event's characters and properties in the live shows created.

Miami, Us

Responsible for developing new businesses for gaming and new social media. Develop business and marketing strategies and plans. Manage commercial relationship with developers and publishers (Grupo Clarin, Inpulse Digital). Key liaison for Licensors and Licensees.Recent projects- Creation and release of 2 Barney Gaming Apps (Mattel) in order to re positioning the character and generate awareness in new consumers and parents.- Creation and release of Strawberry Shortcake (Iconix) App supporting the Consumer Products program.- Fireman Sam (Mattel) Social media campaign to determinate the potential of the brand and business in Latin America.- American Girl (Mattel) content strategy. Introduction of a new AG episodic storyline, aligned with the brand’s key messages, nurturing existing fan dialogue while creating deeper engagement with the brand.

Responsible for leading the development and implementation of licensing strategies that generates new business and growth for the company and its partners (licensors, licensees, promo partners & retail) across Latin America. Responsibilities also include P&L for all platforms.• Develop annual sales and marketing plans & budgets.• Analyze market and industry trends and adjusts sales & marketing plans accordingly.• Contracts negotiations and Intellectual property.• Lead a Regional Brand Manager Network of 7 based across LATAM and oversees Exim’s offices across LATAM to support local plans and sales efforts with licensees and retailers.• Main commercial liaison for 37 Licensors for Exim in Latin America.• Develop special projects and cross promotions for licensors, licensees, and retailers in order to grow the business.• Develop and oversees the Organization’s marketing policies, objectives, and initiatives for each property assigned. • Create and support initiatives with other business units within Exim (Exim Tech, Exim Entertainment, etc).• Responsible for business development initiatives (new licenses, Live shows, Exhibitions, Co Branding).

Vicente López, Buenos Aires , Ar

Responsible for the development and implementation of brand strategies for Home, Coated confectionary and seasonal categories. Responsibilities also included special strategies and category development projects for Latin America and International.• Definition and delivery of the annual brand plans as well as the strategic role for each category.• Forecasting.• Development of integral communication, involving Advertising, Press, design and promotional agencies. • Understand and detect consumer insights and motivations with clear implications to drive the business.• Negotiate with agencies optimizing the organization’s investment.• Share best practices and recommend re-application of other market experiences.• Ensures A&P effectiveness• Administration of Costs, Profitability & Development of Price Strategies• Production planning & control