President & Ceo - Quimica True A Subsidiary Of Old World Industries / Owi Southern Cone
Southern Cone Region
Quimica True is above 50 years in the market with an annual turnover of $20 million per year, and employs 100 people. Responsible for increasing sales of existing categories, i.g. • Antifreeze coolants, Heat transfer fluids, and Windshield wash,• Industrial cleaners, Solvents, Degreasers,• Metal surface treatment products.Introducing and developing new categories, i.g.• Diesel exhaust fluid: installing a dissolution plant,• Motor oils: imported and local blending,• Agricultural spray oils, ancillaries, and fuel additives. Establish new relationships and partnerships in the different channels of distribution, i.g.• Private Labels (Shell, Castrol, Puma, etc),• OEM/OES: Achieving service to absolutely all these companies with local presence (+15), • Retailers (Walmart, etc),• Distributors (+100), and• Direct Accounts (Fleet Companies, Chemicals, Companies in the Metalworking, Agricultural, and Marine industries, etc). Increased annual sales volume by 23%.