Digital Marketing Specialist
Current- Created a brand awareness campaign via social media content marketing .- Repurposed content to expand the company's social media and online presence in an efficient way.- Created image posts, memes, and infographics for social media based on competitor research.- Designed an Email Automation Workflow via Mail Chimp to decrease conversion time for hot leads.- Optimized the company's email marketing using segmentation to make the emails address customer pain points more effectively.- Created an optimized landing page to increase conversions for PPC campaigns.- Created Targeted Audiences for PPC ads to optimize the company's ROI on their Ad Spend.- Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs.- Created blog article content based on extensive Ahrefs research and optimized it for SEO puposes.- Created an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, via content syndication.