10+ years of experience in digital advertising - performance and brand - across different verticals and countries. I support businesses growing their sales a profitable ROAS, to establish their brand and to optimize their performance marketing operations.

Responsible for B&F digital strategy and performance marketing operations. I manage a full in-house marketing team of 11, supporting D2C and marketplace growth. Primary focus is customer acquisition and retention through efficient CPA and expanding top of funnel presence.

Owning 13M+ digital marketing budget and responsible for eCOM, eTail and Marketplaces marketing strategy and performance. Currently managing a team of 9, including managers and specialists.As part of my role I lead the eCOM business, coordinating GTM, marketing and consumer experience as well as managing the marketing relationship with the main eTail accounts like Amazon and Zalando.

Driving EU digital performance, operations and strategy with internal teams and external agencies. The focus includes paid advertising, SEO, Email, eTail, Marketplaces and GoToMarket strategy.

Responsible for EU paid advertising results and digital marketing investments and execution with internal and external teams.

The main tasks of my job position as SEA Manager were strategic planning and management of the operations. I was in charge of creating and implementing the European strategy for all the markets of the company and deploying it together with the SEO Manager and the other team members. My targets were revenue- and ROI-specific. Overall, the experience has taught me how to perform under pressure and to adapt quickly in a developing, international environment.

The main project of my internship was the organization of one of the most important event of the Chamber of Commerce, Italian Wine Emotion. At this wine fair participated 37 Italian wines companies and the most important members of the Chamber of Commerce.