Wasi 3D is a company dedicated to construction solutions using 3D printing, focusing on sustainable and innovative materials.Our goal is to revolutionize the sector by addressing its challenges with 3D printing technology that enhances productivity, reduces costs, and significantly decreases environmental impact.

• Responsible for the acquisition and Growth Hacking strategy for the loyalty program "Tap It", with over 1.5MM registered customers.• Responsible for the ideation and execution of the digital transformation strategy for trade marketing.• Create O2O (online-offline) solutions that allow customers to offer their products virtually.• Development of product-market fit optimization strategies and Growth Hacking in the customer acquisition and retention funnel.Achievements:• Business owner of the “Menu Digital” platform (www.menudigital.com) with more than 6,500 registered bars and restaurants and an average sales uplift of +22% vs. last year.• Adoption of 45% of the "High End" channel (bars and restaurants), reflected in a lifetime customer value of USD 140 and 11 average months of use.• Launch of the “Smart Vision” pilot for the use of reconnaissance cameras to identify the profile and behavior of consumers who visit the establishment and generate real time segmented advertising.

• Create and implement the trade marketing strategy for imported premium brands in Colombia, with a Capex and Opex budget for the traditional and modern channels of USD 4.5MM.• Responsible for planning and developing of e-commerce strategies and digital channels for each brand.•Leader of the pillar of global brand innovations and launch campaigns.Achievements:• 20% increase in effectiveness of the installation of trade marketing materials thanks to the implementation of an augmented reality (AR) system for on-site preview.•Launch of the “Ayuda a la carta” virtual coupon campaign, raising +USD 300K in consumer vouchers for restaurants temporarily closed due to the pandemic.•Increase in total volume of the global brand portfolio of 31% vs. last year.•Leader of the launch of the Becks brand, impacting +40,000 businesses with purchases in the first quarter.

•Positioning the NABs (non-alcoholic beverages) portfolio at points of sale through trade marketing strategies and display optimization.•Development of the route to market and innovation pipeline plan, as well as the optimization and search for new alternative non-brewing channels for our portfolio.Achievements:• Recovery of the category, going from -8% to a +3% growth vs. LY.•Development of the sales exclusivity pilot in bus corridors through authorized vendors as a new sales channel, achieving an impact of 1 million daily passengers.

• First GMT program in the Colombia-Peru-Ecuador zone, being selected among 25,000 applicants.• Delivery of high-impact projects in the sales area (inventory optimization), production area (reduction of downtime in the PET line) and marketing area (customer loyalty program).

Management of mobile and fixed product campaigns that increase the revenue of the SME customer plant.- Assurance of the end to end process of the different call center campaigns, startitng from the generation of databases and customer profiling until the final installation of the product. - Generation of shielding strategies for current clients in order to increase their permanence with our services.

- Creation of the Go-to-Market strategy for the channel of modern and traditional pharmacies.- Demand estimation, order management and sales monitoring.- Development of the Enfagrow and Enfamil brand sales channels for horizontal pharmacies.- Supervise the correct execution of commercial agreements with pharmacy chains.

- Support in the development and implementation of Marketing campaigns - Develop new communication materials - Continuously contact the FFVV and support in the alignment of the communication strategy - Control and monitor the brand's budget; preparation of purchase orders and use of SAP. Permanent contact with advertising agency and media center providers. - Develop and analyze sales reports and market indicators periodically

- Support planning, execution and control activities for specific projects in the Hardware Store industry.- Establish the slaesforce routes depending on the display strategy and product stock. Additionally, gather information on products and prices, supervise the activation of new launches and support in market research.- Support in the coordination and preparation of advertising material for events and hardware stores- Preparation of channel sales reports and price list for distributors

- Keep the list of suppliers updated- Monitoring of acquisitions and storage of materials.- Update the Inventory of products, maintaining the necessary stock of materials