Diego Ferrer Email & Phone Number

I am a member of the team MA & CRM within the digital sales and marketing department, we are a cross-functional team of specialists and we work following Agile methodology. Our focus is to assist twenty-three autonomous business units across the country in their efforts to improve customer communication and engagement.My focus is to develop, roll out, monitor and update automated communication workflows in Adobe Campaign Classic, to support the activation of personalized and data driven communication across business units.Another important part of my role is to assist and support the local marketing automation specialists in their use of the system and work closely with the team of programmers that develops the platform. I am also involved in the internal cooperation initiatives between business units focused on creating synergies within marketing automation.

Stockholm, Sweden

I worked at the digital sales, loyalty & CRM department, during my second internship at the end of my marketing automation studies. I provided a solid baseline for the selection of marketing automation technology and contributed to the optimization of email marketing. I provide valuable insights by mapping out marketing automation technology from Adobe, IBM, Marketo and Salesforce, and analysing their alignment with short term operational needs for email marketing and the long-term multi-channel strategy. I managed first contact and dialogue with marketing automation vendors, book introductory sessions and demos. I was also involved in data driven optimization of automated email communication within loyalty and CRM.

Stockholm, Sverige

Temporal experience at the digital marketing team, as part of my marketing automation studies. My main assignment was to build from scratch an automated campaign to market locally the new product D&B Direct for Master Data, that was recently launched globally by the Bisnode’s American partner Dun & Bradstreet. I structured and managed the campaign development process as follows:• Analysis of the product value proposition, USPs, client profiles and internal resources to attract leads such as white papers, videos and case studies. • Develop the content and design for the nurture emails and set up the automated workflow and rules in the platform Marketo.• Plan together with digital specialists the strategy to generate in-bound traffic through the company’s paid, earned and owned media channels.

Stockholm, Sweden

Member of the CRM B2B team of the marketing department in the retail banking division. SEB collaborated with Nacka municipality in a project that supported foreign-born graduates. I learned the role as Campaign Manager and worked with automation and monitoring of new and on-going CRM campaigns for small and medium sized business clients. Main tasks were: • Collaborate with CRM project managers and other departments.• Analyze client target segments in SAS EG and provide input about optimization.• Build automated workflows in IBM Campaign and related data sets in SAS EG.• Monitor and optimize campaign data sources, timing and audience processing.

Madrid Area, Spain

Data analyst within the team responsible for the Spanish and Portuguese fund databases integrated in the company’s products. My main responsibilities were:• Production of fund data analysis reports and data sets for economic media.• Database updates, quality controls and data related queries.• Management of the relationships with fund management companies.

Marketing Automation

Courses: Digital marketing Marketing automation Marketing automation technology Data analysis Web technology Testing and conversion.

Marketing And Business Development, Tourism And Travel Services Marketing Operations

Courses: Marketing and sales communication Business development Analysis, optimization and sustainability within product development.

Master Of Business Administration (Mba)

CRM International business strategy Emerging markets International finance Business management Leadership and gender

Bachelor'S Degree, Business Administration And Management.