Diego Alcala Email & Phone Number

Los Angeles, Ca, Us

Oversaw the daily marketing KPI objectives for the Men’s Grooming and Hair Brand Portfolios.Complied numerous competitive matrices which resulted in new product creation, after analyzing markets and data sets.Lead brand campaign initiatives for new/existing retailers launches, content creation, ambassador programs via social media platforms. Curated high-quality sales presentations for specialty beauty retailers and existing clients based on current brand portfolios.Coordinated and produced competitive brand proposals, presentations, and marketing materials that assisted various departments.

Los Angeles, Ca, Us

Los Angeles, California, Us

Brokered meetings with several members of the media to discuss story angles which lead to positive outcomes for clients. Drafted, revised and constructed over 50+ media alerts and several press releases.Managed and supervised events to ensure clients were satisfied with media turnout results based on event recap. Created, reviewed and administered EPK creations by ensuring press clippings which were built out according to company standards with accurate media values and impressions represented. Co-leaded weekly meetings with clients to review KPI's and Initiatives based on proposals.

Beverly Hills, Ca, Us

Assisting the new business development team in compiling research, analyzing data for over 36 potential new clients.Conducting extensive market research tailoring to specific industries which helped clients refocus company goals and objectives. Overseeing budgets for certain company initiatives including travel plans, special events, and procurement. Developing pitches for executive visibility campaigns at the request of the CEO. Successfully restructured the CEO schedule to accommodate a work/life balance in less than a year.

Researched, organized, analyzed, and maintained data for various clients. Created social media postings for various social media platforms such as Instagram, Pinterest, and Facebook based on clients needs.Assisted in event production for luxury gifting suites, fashion production, and celebrity events

West Hollywood, Ca, Us

Cataloged and processed samples of new merchandise for the showroom and for account executives. Compiled and developed lists that assisted account executives with gifting preparations for celebrities.Oversaw and assisted stylists in pulls for their clients based on the showroom samples.Supported management with events for clients and oversaw check-ins during events.

Created and developed various specialized media lists based on client's targeted demands.Creatively created well written pitches which included strong graphics for my clientsCultivated and established relationships with various editors at different publications.Assisted Account Executive and contributed with the development of monthly reports for clients.Attended and assisted meetings with top stylists and bloggers with sample requests and pulls.Assisted with VIP Relations, which involved celebrity gifting and sourced for placements.Proficient in Sparkle.

Created and devloped numerous media list for different clients.Formulated specialized reports infuenced by media kits from different publications and sources.Conducted research and gathered information to write well written pitches for clients.Assisted in the creation of invitations for special previews during New York Fashion Week 2013Assisted with specialized projects for Fashion PR Confidential.

Maintained a well organized showroom with professionalism.Assisted in meetings with top stylists and bloggers with special garment requests and pulls.Collabrated in VIP Relations for celebrity gifting, monitored for placements, and wrote media alerts.Executed specialized inventories for clients based on data gathered from Fashion GPSProficient in Fashion GPS.

Supervised and motivated my team of over 12+ associates to achieve projected sales goals.Delegated and assigned tasks to my associates in a fast-paced retail environment.Responsibilities included educating my staff in loss prevention, register training, customer services, visual merchandising by using corporate narratives, stylized and coordinated mannequins.Proficient in Microsoft Office.

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Business Management

Associate Of Arts (A.A.), Design And Visual Communications, General

Business Administration Certificate, Business Administration And Management, General