Diego Guareschi Email & Phone Number

São Paulo, Brasil

Leader of the Foods Digital Hub, integrating all Foods Advertising Campaigns maximizing efficiency using https://br.recepedia.com as the main brands communication channel (+22% sessions, 85% organic growth, -20% bounce rate, +30% session duration, -44% CPC, +27% CTR, +46% unaided awareness for UL Brands).Responsible for the monetization of https://br.recepedia.com and to turn it into the #1 digital platform across Unilever worldwide (Incremental Profit ~500k euros in 2022).Leader of the E2E Advertising squad, reporting directly to the Unilever BOARD, that brings an analytic, provocative, and creative approach on how to optimize midia productions and adv services. (Deliverables: 5% saving each year).Director responsible for the development of the Innovation Funnel and Marketing Plans of Mae Terra to accelerate profitable growth in a sustainable way while raising the Brand Awareness through breakthrough and purpose led effective Advertising Campaigns.Awarded as "Best in Class" Food campaign by Google and Meta 2021.2022's ADV Campaign "Rito Cogumelos Yanomami" (https://www.youtube.com/watch?v=MOJSlJ0gRT4) achieved the 78% VTR (view through rate), becoming the best in all Unilever's history.Leader of the Mae Terra ESG plan committed to deliver ambitious goals by 2025. Awarded with “Grandes cases de embalagem 2021” (https://www.instagram.com/p/CWbRcpNJP17/).P&L full responsibility delivering 4 years of double-digit growth with a remarkable achievement in bottom line during 2021 of +700bps.

São Paulo E Região, Brasil

Director responsible for the integration of the recently acquired Mae Terra into Unilever Brazil, with the objective of developing a new communication model to accelerate Brand Awareness and Market Growth while protecting its Culture and Purpose (Results: +16% sellout increase during campaign periods, +27% awareness nationally, +10% in key brand attributes and Mae Terra became #’1 in Brand Love attribute among all Foods brands in Brazil).In charge of maximizing business and brand synergies within the new Maizena portfolio in categories that taste Good, do Good and takes cares of our Planet.Developing a sustainability long term plan with clear actionable goals (Premio grandes cases de embalagem 2021 https://www.instagram.com/p/CWbRcpNJP17/) Responsible for the Mae Terra global roll out.Leader of the Cornstarch business in Brazil (Maizena and Cremogema), guaranteeing consistent and profitable growth while revamping the brand proposition to make it Purpose led and expanding the brand into new segments (fortified nutrition, baby food and immunity)

São Paulo

● Senior Brand Manager accountable for 300 million euros turnover of the Hair Care category, split between the #1 Hair Care Brand in Brazil (Seda) and the 2nd within the Unilever portfolio (Dove). Delivering consistent business goals, both top and bottom line, in a highly competitive environment.● Proud of leading the Big Seda’s Combing Cream turnaround in the Brazilian Hair Care Market (>300 million euros market) by launching the Seda Boom mix Co-Created with Beauty Bloggers/Influencers that was amplified through a 360 Advertising campaign including all offline and online media vehicles● Responsible for designing a strong promotional strategy for Dove to neutralize its main competitor growth and competitive advantage.● Leading Partner in supporting the Global teams to create and develop all Hair Products Innovations and Campaigns, including also Dove for Men.● Member of the Unilever Hair Digital Market Place called of All Things Hair, actively contributing to content generation and by modeling different business scenarios of “lifetime value (LTV) vs. customer acquisition cost (CAC)”.● Responsible for the development of the Life Beauty and Planet Brand in partnership with the USA Hair Marketing team. A Brand 100% sustainable develop mainly for the millennial consumers with exclusivity for the Pharma and Perfumery channels.

São Paulo E Região, Brasil

● First role as Local Brand Manager. Fully responsible for delivering business goals and market share growth through the implementation of Globally developed products and putting together strong media plans and 360 integrated campaigns. ● Executing massive Brand Activations (Carnival in Salvador and Rio de Janeiro partnering with two well recognized Gossip Magazines (Quem and Contigo) that includes dealing with Celebrities and VIP people.● Team member in the Global Co-Creation of the new Brand Communication Idea “Life can't wait why should hair?” for Seda Globally. ● Creation of Hair Care mixes exclusively design to attend the Brazilian consumer’s needs (Afro Hair - Seda Keroforce relaunch)● Leading programs to optimize brand portfolio strategies and products assortments across different distribution and sales channels with the objective of maximizing financial return (fastest moving items with better gross profit) and market share growth.● Execution of trade marketing strategies to achieve all type of execution goals, as maximizing distribution, increasing sell in, adjusting pricing strategies, optimize portfolio, guarantee on shelf availability... etc.

Greater Buenos Aires, Argentina

● Responsible for developing all core Dove Hair Innovations for Latin America. Ex: new Dove Argan Oil mix, that succeed in preempting the launch of a Global competitor in Brazil together with a full point of sale Welcome Plan.● Leader of a multifunctional team (SC, FIM, R&D, ADV Agencies, Procurement).. ● Responsible for the full development of the launch of Dove Hair in Mexico, putting up a full portfolio mix, the right pricing strategy, optimized channel mix and deploy the Communication Campaign adapted for the Mexican consumers.

Greater Buenos Aires, Argentina

● My first role as Manager and I was put to lead the biggest Hair Care Innovation Project ever in Seda’s history, a full brand relaunch meant to redesigning the brand completely across all Latin American markets and Unilever Factories involving a CAPEX of E$ 30M .● Deep expertise as Innovation Project Management (PMO), leveraging from my degree as Industrial Engineer and background in Supply Chain.

Greater Buenos Aires, Argentina

Greater Buenos Aires, Argentina

Greater Buenos Aires, Argentina

Greater Buenos Aires, Argentina

Ingeniero Industrial, Engeneering

Mba

Master Of Business Administration - Mba, Web3 & Blockchain