Diego Guevara Email and Phone Number

• Managed business development aligned with customer needs and market trends toward annual sales over 45MUSD and 38% market participation rate, forecasting and controlling P&L results.• Recovered profit with outstanding results, transforming and optimizing the business with -3,2% profit to a 4,7% sustainable and profitable business.• Introduced next generation product line, with clear value proposition, increasing the participation rate over 10%, tripling sales run rate.• Exceeded sales results, winning the Caterpillar Sales Rally competition within the region: South America, Central America and Caribbean by increasing the sales goal in quantity by 35,7%.

• Supervise and lead IT department product and marketing team, with five direct reports.• Manage business development in accordance with market demand toward annual sales over 7MUSD, forecasting and controlling P&L results.• Develop marketing strategies leading to the aging inventory reduction of 35% and consolidated profit increase over 5% within the category in charge.• Direct shipment assembler’s business recovery, through adjusted marketing bundled full container offer.• Structure and present division’s forecasting and marketing activities report for the weekly basis presidential meeting.

• Developed marketing strategies to promote sales, assure logistics and structure pricing in Colombia, Ecuador, Central America and The Caribbean.• Led business development and promoted 10% organic growth toward annual sales of over 2,6MUSD.• Strengthened the relationship with a key distributor providing support to implement and develop a new business product line, achieving sales growth of 200KUSD. • Collaborated with a client to redesign a process to increase uptime and reduce waste, achieving over 800KUSD in savings over 2 years for the customer.

• Developed new distribution network and improved SKF positioning, achieving additional sales of over 750KUSD during the first year and growing.• Increased distributor share and developed sales in new product lines, doubling sales and taking the partner to next sales tier.

• Had P&L responsibility for scarce specialty products, developed client relationships, negotiated with suppliers and achieved 20% increase in sales (Total of 350KUSD).• Researched, negotiated and developed reliable network of external suppliers, increasing the service level up to 90%.• Implemented a pre-purchase verification process to guarantee product originality, preventing the purchase of counterfeit products that could account of 35% of the total offer.• Developed and implemented “Packaging Return” Six Sigma Project, a corporate social responsibility initiative generating substantial environmental benefits and economic savings over 150TUSD per year.

• Negotiated product alternatives, shipment conditions and pricing with different facilities and distributors.• Developed and implemented automation process, generating operational savings over 20%.

• Designed and manufactured a recycling product line, optimizing the defective product cycle and reducing waste up to 30%.• Optimized raw material mixing process, reducing finished defective product over 20%.

• Designed, manufactured and set up the “Ensure and Pediasure” can topping production line with an interdisciplinary team, achieving 900% production capacity increase.