Direct report to CCO, Responsible for generating over USD$165 million in revenues for LifeMiles. Scope includes sales across all LifeMiles markets and managing the negotiations and relationships with financial institutions globally, which include 26 Cobrand bank contracts, +85 banks with Mile Conversion contracts, 2 fintech deals and local/regional deals with Visa, Mastercard and American Express. Design, coordination and implementation of commercial strategies focused on attracting financial partners in North, Central and South America, Europe and Asia to develop and strengthen the loyalty program network and value proposition for its members.Have lead all credit cobranded portfolio negotiations for Latin America and the US (with banks and payment networks). LifeMiles credit card portfolios consistently outperform the market and lead the industry growth for core markets.Support LifeMiles’ digital transformation, developing the relationship with non-traditional partners and Fintech.Lead the “coalition program” for LifeMiles, which allows members to accrue and redeem miles in over 3.500 stores in Colombia, El Salvador, Guatemala, and Costa Rica.Responsible for more than 90% of the profitability and commercial results of the commercial area. Find and execute potential synergies with new partners.

Direct report to CCO, Responsible for generating over USD$160 million in revenues for LifeMiles. Scope includes sales across all LifeMiles markets and managing the negotiations and relationships with financial institutions globally, which include 19 Cobrand bank contracts, 81 banks with Mile Conversion contracts, 2 fintech deals and local/regional deals with Visa, Mastercard and American Express. Design, coordination and implementation of commercial strategies focused on attracting financial partners in North, Central and South America to develop and strengthen the loyalty program network and value proposition for its members.Have lead all credit cobranded portfolio negotiations for Latin America and the US (with banks and payment networks). LifeMiles credit card portfolios consistently outperform the market and lead the industry growth for core markets.Support LifeMiles’ digital transformation, developing the relationship with non-traditional partners and Fintech.Responsible for more than 90% of the profitability and commercial results of the commercial area. Find and execute potential synergies with new partners.

Direct report to CCO, Responsible for generating over USD$160 million in revenues for LifeMiles. Scope includes sales across all LifeMiles markets and managing the negotiations and relationships with financial institutions globally, which include 19 Cobrand bank contracts, 81 banks with Mile Conversion contracts, 2 fintech deals and local/regional deals with Visa, Mastercard and American Express. Design, coordination and implementation of commercial strategies focused on attracting financial partners in North, Central and South America to develop and strengthen the loyalty program network and value proposition for its members.Have lead all credit cobranded portfolio negotiations for Latin America and the US (with banks and payment networks). LifeMiles credit card portfolios consistently outperform the market and lead the industry growth for core markets.Support LifeMiles’ digital transformation, developing the relationship with non-traditional partners and Fintech.Responsible for more than 90% of the profitability and commercial results of the commercial area.

Direct report to CCO, with responsibility over South America, Colombia and Brazil geographies. Scope includes managing the negotiations and relationships with financial institutions in the region, which include 10 Cobrand bank contracts, 43 banks with Mile Conversion contracts, and local/regional deals with Visa & Mastercard. Design, coordination and implementation of commercial strategies focused on attracting financial partners in South America, Colombia and Brazil to develop and strengthen the loyalty program network and value proposition for its members.Have directed all credit and debit cobranded portfolio negotiations (with banks and payment networks). LifeMiles credit card portfolios consistently outperform the market and lead the industry growth for core markets.Develop LifeMiles credit and debit card portfolios and evaluate & implement new payment flows.Responsible for the profitability and commercial results of the region.

Direct report to the Central America Senior Vice-president Responsible for the commercial strategy definition and execution for the regional & multinational banks in Central America (Davivienda, Ficohsa, Promerica and Scotiabank). Lead the commercial relationship with the main banks of the Central America region and negotiate middle & long-term agreements. Responsible for the sales results and profitability.Main achievements:- Revenue: 34% growth YoY based on a guerrilla strategy (2017)- Negotiation: Negotiation of the first portfolio flip from Visa to Mastercard, in Costa Rica- Execution: Sale of the only two Mastercard Reward Systems implemented in Central America

Direct report to the Central America Vice-president Responsible for the commercial strategy definition and execution for the regional & multinational banks in Central America (Davivienda, Ficohsa, and Scotiabank). Lead the commercial relationship with the main banks of the Central America region and negotiate middle & long-term agreements. Responsible for the sales results and profitability.

Direct report to CEO. Responsible for the commercial strategy definition of the Private Banking, Retail and Corporate departments. New markets and business development. Final responsible for the BU profitability.

Direct report to General ManagerLeader of a 1.460 employees teamResponsibilities: Develop and execute sales and marketing strategy for the 220 stores and the other sales channels (tele sales, face to face and corporate). Lead a commercial team of 1.460 employees. Other areas in charge: marketing, trade marketing, business intelligence, operations, real estate, maintenance, and security. Responsible for sales and commercial margins (US$250M in annual gross billings)Main achievements:- Negotiation: 7% cost reduction due to negotiation with landlords of the commercial premises- Strategic vision: generation of a commercial culture based on discipline, motivation and results

Direct report to CEO (Costa Rica)Leader of a 800 employees team Related products: Credit cards, Debit cards, Loans and LiabilitiesResponsibilities: Lead a team of 800 employees. Commercial & operational strategy definition and execution of the Costa Rica’s Citibank branch, including the national branches network, tele sales, face to face and Bank at Work teams, sales administration area, payment centers, customer service and SME segment. Main achievements:- Sales: Most productive tele sales team in Citibank Central America (2011, 2012 & 2013)- Leadership: Most productive Citi at Work sales team in Citi Latin America (2013)- Execution: Most effective branch sales team in Citibank Central America (2013)- Focus on results: 17% YoY operational cost reduction with 34% growth in sales (2013)

Direct report to the Sales and Distribution Senior VicepresidentLeader of 600 employees Related products: Credit cards, Debit cards, Loans and LiabilitiesResponsibilities: Commercial strategy definition and execution. New business development. Lead the negotiation with commercial partners (including Visa and Mastercard). Responsible for the commercial results and sales channels profitability.

Direct report to the Consumer Banking Vicepresident.Leader of a 550 employees team.Related products: Credit cards.Responsibilities: Define and execute the sales, product, and marketing strategy for Credit cards. New business development, Lead the negotiation with commercial partners (including global networks as Visa and Mastercard). Responsible for the commercial results and credit card profitability. Areas in charge: Sales, tele sales, product (credit card), marketing, loyalty programs, co-branded cards, and general administration.

Direct report to the Central America Sales Vicepresident.Leader of a 350 employees teamResponsibilities: Lead an international team of 350 employees (located in Costa Rica, Nicaragua, Honduras, Guatemala, and El Salvador). Account management for Walmart and Pricesmart. Annual regional negotiations with the main supermarkets in Central America. Processes standardization and new business development. Lead the global connectivity opportunities for Cargill Central America (poultry, potatoes, flour, salt, pet food and others).Main achievements- Execution: Winner of the Cargill Global Excellence Award (2009)- Commercial strategy: Selected the Central America Best Supplier by Walmart (2007)- Member of the Cargill Customer Focus Global Team (2009-10)- Member of the Business Leadership Team for Cargill Central America (2007-10)- Member of the Cargill Central America Innovation Team

Direct report to General Manager.Lead a 110 employees team.Responsibilities: Develop and execute the Supermarket sales strategy. Annual negotiations with the main local supermarket chains. Responsible for the sales department results and profitability.

Direct report to General ManagerResponsibilities: Develop and execute the strategy for the main product categories: cold meat, burgers, cheese, and frozen poultry. Lead the marketing and product plans, define the pricing strategy and new product development (including market research).

Direct report to CEO.Lead a 130 employees team Responsibilities: Lead a team of 130 employees and 29 stores. Define and execute the sales and marketing strategy. Lead the stock analysis, processes standardization and new potential markets evaluation.Responsible for the profitability and commercial results of the stores.