Diego Maciel Email & Phone Number

Sacramento, Ca, Us

Review and monitor campaign performance. Analyze data and provide insights foroptimization, renewal and upsell opportunitiesCreate custom and semi-custom campaign reports for all strategic-level campaignsMaintain certification and a strong knowledge of Google analytics, GTM and conversiontrackingCollaborate with and deliver optimization suggestions to paid media managers taking intoconsideration client goals, feedback, trends, and performance data.Partner with internal teams during campaign set up phase, initial campaign QA and ongoingcampaign health checks

Identified and contacted new prospective advertisersCreated and sold unique marketing solutionsManaged projects internally to provide effective production and promotions integration toadvertising campaignsRe-engage former clients with renewal contracts

Partnered with Account Executives on campaign setup and onboardingAssist in data collection and analyzation, presenting results to clients and accountexecutivesTrained new sales support and assisted them with onboardingReviewed campaign performance and identified opportunities for optimization and upsell

Assisted in designing UX WireframesDesign A/B marketing tests and provide statistical inference on results.Partnered with sales to track website performance using Google Analytics

Updated content on website using WordPressDesigned digital content using Photoshop and Adobe Illustrator for digital platformsCreated newsletters and email blast campaigns promoting business conferences