Diego Martinelli Email & Phone Number

Busto Arsizio, It

Saronno, Lombardia, Italia

Reporting to CEO for the assessment of market and teams, I develop globally SALES & MARKETING campaign, locating resources in order to support the MONTEBIANCO brand.- Work with 16 Regional Sales Managers and 5 foreign branches in order to develop both TURNOVER and brand positioning, defining goals per sales representative, monitoring progresses.- Organize COURSES and make TOOLS in order to develop sales force skills.- Support sales force to manage relationship with KEY ACCOUNT all over the world.- Carrying out market research in order to keep up to date with customer trends, identify future trends for new products developing.- Work across multiple departments such as Marketing, R&D, Customer Service to develop a customer centric approch.

Saronno, Lombardia, Italia

Head of Strategic Marketing for all product portfolio's brands.In this role I lead all online and offline marketing activities (web, events, marketing material).I have also the accountability for product innovation management in cooperation with R&D departement (trend scouting, new products launch, products updating).

Saronno, Lombardia, Italia

Marketing and distribution: launch of new export markets; definition of new distribution channels. As owner of the customer journey, I re-designed touchpoints, both online and offline.I supported the CMO redefining the digital strategy in response to the business needs.Launched and managed the Corporate Social Responsibility Programs “Life Trail”.

Saronno

Developed and manteined marketing material for support company sales and operation.Defined DEM strategy and executed several campaigns; handled media planning and sponsorship program.Planned and organized: 50+annual events at a global level (trade fairs & shows, technical retail events, sales demonstration).Managed corporate bonus programs to strengthen customers’ loyalty.

Torino, Italia

As sales support manager, I had the opportunity to growth and strengthen my knoledge of the B2B Food Industry specific dynamics.I supported the Sales Department, in launching promotional activities aimed at increasing revenues within the Retail distribution channel. Managed both events and promotional activities to develop the business within the Nielsen 1 area, generating +35% revenues in two years only.

Gallarate, Lombardia, Italia

Started as a startupper, I launched a Marketing & Communication agency. My team & I supported several SMEs, developing brand identity and digital marketing strategy and on defining internationalization initiatives and frameworks.We designed live-entertainment formats and defined brand awareness strategies for our F&B clients. NordOvest Comunicazione supported clients organizing 200+ events within 5 years both in Italy and abroad, collaborating with renowed companies such as Mediaset S.p.A. and Red Bull Italy.

Laure In Economia E Gestione Aziendale, Economia Aziendale/Manageriale

Food And Beverage Management

Corso Di Specializzazione, Business Project Management And Business Execution

Diploma Di Ragioneria, Liceo Tecnico