Purocotone.it started from zero in 2017 and is an Ecommerce that sells Bespoke Bed Linen made by Italian Artisans. Here I develop marketing strategies that are supposed to increase sales, CLV and brand awareness mainly using Facebook/Instagram Advertising and Marketing Automation.Purocotone.it is now the leading Ecommerce in Italy for Bespoke Bed Linen and the only one that allows users to literally build their own bed linen with 700+ Colours, 10 different 100% Natural fabrics and dozens of sizes.

Developing Marketing Automation Strategies for Ecommerce School's consulting projects, what I do here is: creating a strategy based on customer, industry and specific project needs. In order to do that I have to analyze the entire database of customers so that i can decide the communications we are going to send to each customer.We do hyper-segmentation of the database so we can make better product recommendation and cross sell, better nurturing so that the customer is taken to a stage where he can make a good decision in the product he's going to buy.Tailored made one to one marketing is something that brings our customers recurring revenues, makes them save money on advertising.

Developed a B2B Social Media Strategy to increase customer visits into NotteCasa retail stores across Italy. As a result the brand had an improvement in: sales, store visits and most of all it helped in increasing the brand awareness into retailer's minds.We then decided to sell online through the platform Purocotone.it