As a Marketing Specialist, Market Analyst and Consultant, I work for research and consulting projects that can help organizations to understand better the market in which they operate. I’m specialized in market analysis and consulting projects focused on technology industries, telecommunication, mass media, digital markets, B2B and B2C marketing.My role involves a mix of research, data analysis, and strategic thinking.My main skills are related to:- Market Research and Analysis: primary research, desk research, quantitative, qualitative, customer satisfaction, business and consumer sentiment related to digital and technologies investments;- Competitive Analysis: monitoring industry trends, strategies, and providing insights and recommendations to clients;- Custom Research Design and Execution: custom projects to address specific client needs, both in B2B and in B2C markets, market segmentation studies, digital technologies studies and digital marketing:- Data Collection & Analysis: collect data from different sources, such as primary CATI o CAWI researches, public data, databases, company information, and analyze these data with different metholodies and techniques (descriptive statistics, predictive stratistics, cluster analysis, etc.);- Client Consulting: collaboration with clients to understand their business needs and marketing goals, providing data-driven recommendations and market insights to help them to make informed decisions;- Market Intelligence Reporting: creation of reports and presentations that communicate findings and recommendations to key stakeholders within the organization;- Project Management: coordinating and managing all the phases and steps of projects, included people and clients delivery.