Diego Parra Email & Phone Number

Madrid, Spain / Bogotá D.C. Area, Colombia

SmartTest is a company focused on delivering Test and Measurement solutions to the telecom industry. Our portfolio covers multiple solutions starting from a very simple tester up to complex monitoring systems adding value to our customers through more than 35 years consolidated experience in this field. Our company offes also a service lab in the country.We are very proud to be an Authorized Distribution Partner from VIAVI, a leading company in the T&M arena.

Bogotá D.C. Area, Colombia / Madrid, Spain

London, United Kingdom

Business Development Director. Responsible for the Services Portfolio worldwide. Focus on growth the service offerings into accounts with established footprint, developing strategies to increase revenues and optimize Anritsu´s positioning. Partnering with Account Managers and Customers addressing support and maintenance agreements, consultancy, trainings, manages services etc.

Mexico

April 2014 to March 2016 : Sales and Operations Director for Latin America & Caribbean for the Service Assurance Division. Main focus on expanding the business addressing the major accounts: America Movil, Telcel, Telefonica.Selection of Sales Channels in Costa Rica, Colombia, Peru, Central America expanding the footprint across the region.June 2008 to March 2014: Sales Director for Latin America & Caribbean. In charge of the sales results across the region strongly focused on the largest markets (Mexico and Brazil) having 3 Sales Offices reporting directly. Responsible for the P&L and financial metrics in the region. Development and achievement of Account Plans for the main wireless key players (Telmex/America Movil and Telefonica), value added Sales Strategies for the penetration of the complete Test&Measurement Division covering Service Providers, integrators and manufacturing contractors. Establishing and driving Sales Channels across the region increasing the market share. During 2008-09 reorganization of the Sales Teams aligned with the down turn and with the P&L targets. Achievements: during FY11 exceeded the quota (>110%) and participated on Winner’s Circle. In FY12 and FY13 exceeded the quota for Brazil.

Mexico

General Director for México, CentralAmerica, Caribbean and the Andean Countries. Development and achievement of marketing plans and sales strategies for the Mexican and regional market. Management and coordination of cross-functional teams focused on achieving the corporate goals (Sales, Finance/controlling, services). Development of sales channels in Mexico and the Region. Strong positioning of the test&measurements portfolio including complex systems and complementary solutions (Symmetricom, NetScout, Nexus etc.)Achievements : positioning JDSU into Telmex as one of the strategic partners on a regional basis. Market growth of 25% in FY06 and 28% in FY07. The revenues in the Services Area increased in more than 20% (per annum) over the last 3 years.

Mexico City Area, Mexico

International Sales Manager for Central America, the Caribbean and the Andean Countries. Integration of the former operations from the sales offices in Guatemala, Colombia and Venezuela into the Mexican organization. Development and improvement of alternate sales channels in the region. Achievements : maintain the market share in the area reaching the quota in both years. Won 2 major projects in Costa Rica and Panamá (ICE and Cable&Wireless). Increase the sales results in Peru from USD180K to USD1 Mill. in 14 months.

Bogotá D.C. Area, Colombia

General Manager for Colombia and Ecuador since May 1996. Perform marketing and sales activities achieving the company goals. Responsible for preparing and accomplishing the annual budget and managing the operational and capital expenses ensuring profitability. Experience in contract negotiation with other manufacturers. Success covering new Accounts like Military. Achievements : Award for the Synch. Network for Telecom (Colombian PTT) project in excess of USD2 Mill. Increase our market penetration from year to year reaching a volume of USD4,0 Mill. by 1998. Prior to 1996, Sales Manager for Colombia and Ecuador.

Zug, Switzerland (Relocated To Central America)

Sales and support enginner for the area from Mexico to Ecuador including the Caribbean. Execute technical and commercial proposals to public and private companies for bids and tenders. Provided technical support , seminars, technical training to customers and distributors. Achievement : part of the team starting operations in the Mexican subsidiary 1989. In Feb. 1992 moved to Colombia with the objective to open the subsidiary in charge of the Andean Countries based in Bogotá.

Kreisfreie Stadt Aachen Area, Germany

Software Development for controlling and processing for the food industry. Programming of servo-controls in Pascal and Assembler, management of data bases in Dbase / Clipper for an end-user from the food industry. Duties included customer interface.

Munich Area, Germany

Hardware and Software Development of filters in Digital Switches. Installation and testing in lab-environment.