Responsible for developing both the US and international markets, establishing new client relationships worldwide, increasing the business size and managing not only the local USA office, but also all the LATAM teams, including Perú, Ecuador and Venezuela• Negotiated a cocoa supply agreement with Felchlin, the largest fine chocolate company in Switzerland, for $2.1m, representing a 150% value increase.• Successfully increased ITOCHU-Japan’s purchasing volume by 20% in a year.• Increased annual cocoa beans and chocolate sales by $12m, representing 20% of total sales.• Closed a 240 MT (metric tons) cocoa supply business with Guittard, the oldest chocolate company in the USA. • Obtained (for the first time) Guittard’s authorization to manage their quality control laboratory for Venezuelan cocoa. • Increased cocoa and chocolate revenue by $1MM, covering 80% of the company's USA customers in 18 months.

Responsible for establishing the commercial strategy necessary to develop the US market, I built the local team and structure to make sure the local operation was able to face US challenges and seize opportunities.• Conceived and developed the strategy to successfully introduce Peruvian, Ecuadorian and Venezuelan-sourced cocoa and chocolate to the USA market. • Negotiated a contract with Royal Caribbean Cruises to supply 8MT (metric tons) of premium dark chocolate per month, to be used in their kitchens fleet-wide. (This contract was a first-ever for a USA-based business.)

• Automated the work of the merchandisers, creating and developing an artificial intelligence software that improved access to information and generated recommendation of actions in each store • Reduced the information gap by + - 80% between management and stores through software that had the advantage of generating real-time information • I exported the Brandimap software technology from Latin America to the US, capturing customers with recognized brands that were present in major chains such as Walgreens and CVS.

• Launched a new product "Ron Linaje" for the premium segment which managed to obtain 20% of the market in 6 months. • Led the launching campaign of the product "Carta Roja" for the entry level segment, obtaining the leadership in this segment in 8 months • Supported the team that successfully introduced Santa Teresa Rum in the US market (New York and Florida.

• Design of initiatives to enhance the capture of Internet products, launching of the Aba Prepaid plan, innovating in the category of broadband.• Leader of the Equipped Internet Plan, achieving to locate CANTV in 2009 as the number 1 Telecommunications company of Latin America in the sale of computers with access to internet, 250.000 computers sold.• Development of commercial initiatives for Internet products, achieving to surpass the goals of capture in broadband in 15%, some income 2% superior to the established in the 2008 plan and a portfolio 7% on top of what was established.• Responsible of the development and execution of the marketing plan of the Internet products of the Cantv corporation for the residential segment, achieving to surpass in 11 percentage points in market share the goal established in the 2006 market plan and maintaining leadership the following years.• Launching of the Aba Inicio product achieving to surpass the goals in 35% in capture, minimizing the goals of cannibalization and maximizing the income of the category in 8% monthly.

• In charge of the planning, management, development, and management of the Pilsen Regional brand responsible of the marketing mix and all the related with the image and positioning of the brand.• Responsible of the launching of the new presentation “Más que un Tercio” for Pilsen, achieving to invigorate the segment and slow down the fall of the product sales.• In charge of the development of promotions to the channel. Launching of the massive product “Dale la vuelta a la suerte con Regional” achieving 3% of increase of sales.

• Development of products, services, and promotions designed for the capture, withholdings, and stimulus to the consumption, achieving to overpass between 15% and 35% the goals established in the launching of new promotional initiatives and four new market products.• Launching to the market of SMS products, SMS plans of prices, and promotions directed to increase the penetration and use of this service.• Responsible of the design and launching of new rate plans, achieving to increase the average income per client in 7.5% at a time, a penetration of 40% of the base of prepaid clients.

• Focal point for the Shell Latin America block, in charge of coordinating the purchase and hiring processes between the countries constitute this group.• In charge of the planning and execution of the purchase of equipment and materials for two units of business (Retail and Lubricants) with an annual budget of USD 25 MM