Diego Rionda's Location
New York, New York, United States, United States
Diego Rionda's Contact Details
Diego Rionda work email
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About Diego Rionda
I believe that nowadays brands & products fall into two categories: Either they enrich people’s lives or pollutes them. As a brand storyteller with solid communication skills, art direction that conveys a specific brand message, creative marketing solutions, enticing graphic design & compelling copywriting skills, I have become a high-level executive specialized in luxury and sports that aims to enrich people’s lives through strategic creative solutions based on human truths, insights and data, helping brands create an emotional connection.Currently living in Mexico City working at Jose Cuervo as Public Relations Director, developing the firm´s experiential Marketing, activation strategies, guerrilla campaigns and crisis control, after spending more than 10 years working in world renown international Advertising Agencies in 9 different cities around the globe.Global vision with a track record of avant-garde advertising campaigns with cutting edge ideas in both traditional and digital formats without leaving behind experiential content.Multi-cultural professional formation, with excellent creativity and design skills. Goal oriented, self-starter team builder and passionate about sports. Fully bilingual Spanish-English.
Diego Rionda Work Experience Details
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Chief Creative Officer (Cco)Palm Era May 2022 - PresentMiami Beach, Florida, Us -
Public Relations & Experiential DirectorJose Cuervo May 2018 - Jun 2022Mexico City, Guadalajara And New Jersey, N/A International, MxMost relevant achievements during 2020:• 89% growth of my area in terms of ROI and Impacts since assuming the position.2017/ ROI $41,611,387.24 – 2020 ROI $78,705,500.98 IMPACTS 240,384,563• Increased Tequila Reserva de la Familia sales by 886% vs PY• 6 new product innovation launches• -$7,000,000 area deficit recovery• Capitalization of lawsuit trough persuasion skills.As Public Relations Director, it’s my job to lead, develop and implement PR and BTL strategies for all of the company’s brands such as Jose Cuervo Tradicional, Maestro Dobel, Reserva de la Familia, 1800, Hangar One, Jäguermeister, Matusalem, Centenario, Kraken, Creyente, Azul Baby Mango, Bushmills, 400 conejos, Boodles, Martin Millers, Licor 43, which makes this a highly visible position. Reporting directly to the CEO, my main responsibilities include the following:• Develop creative ideas from concept to completion for the annual PR intelligence business plan based on new strategies driving continuous innovation for the brands and our consumers.• Overseeing the correct management of a yearly budget of more than $100 million pesos, with a positive brand engagement and return on investment.• Defining strategic communication plans, crisis control and media relationships for each of our brands while acting as a spokesperson for the company in diverse forums.• Identify main client groups and audiences to determine the best way to communicate to them ensuring that the company brand content is consistent, well timed and newsworthy.• Directing activities of external BTL and PR agencies that implement strategies and information programs.• Contribute to the overall total effectiveness of the company by supporting the company's objectives, by proactively solving problems, developing creative ideas to ensure the accomplishments of all KPIs. -
Marketing DirectorSordo Madaleno Nov 2016 - May 2018Mexico City, Mexico City, MxMost relevant achievements• Launched Artz Pedregal.• Creating advertising campaigns resulting in 85 million visitors yearly to our properties.• Develop strategic communication plans to be on top of mind of our visitors and future tenants as the number one shopping centers in Mexico.• GSM Zona Maco Acquisition price spokesperson.As the Marketing Director my main objective is to attract new visitors and retain existing ones for the ten properties we operate like Antara, Artz Pedregal, Plaza Universidad, Plaza Satelite and Premium Outlets Punta Norte in Mexico; Andamar in Veracruz; Antea & Premium Outlets in Queretaro and Angelopolis and Luxury Hall in Puebla with the creation of inhouse and external advertising, traditional and digital campaigns and the implementation of BTL and Brand activations. Main responsibilities include:• Developing creative ideas from concept to completion to develop the yearly activation plan which includes monthly activation, rotation and logistics to move the assets between properties. • Creating advertising campaigns resulting in 85 million visitors yearly to our properties.• Management of a yearly budget of more than $100 million pesos with positive brand engagement and return on investment.•Launch of Artz Pedregal, creation of wayfinding, activations, PR and media engagement. • Creation and implementation of the loyalty plan for each of our properties.• Development of digital content and media for all our independent platforms. • Close yearly discount deals with all of our tenants in favor of all GSM & SMA employees to enhance the perks of working at the company.• Defining strategic communication plans for each of our properties. • Control of all the properties media spaces and its commercialization. • Implementing systems for gathering visitor insights that allow us to make better-informed decisions and develop increasingly successful marketing strategies. -
Creative DirectorTeran\Tbwa Aug 2014 - Nov 2016Miguel Hidalgo, México, D.F., MxMost relevant achievements• Got hired to be the Creative Director for the most iconic brand of Mexico. El Palacio de Hierro.• As an addition to my client, I ended up managing Grupo Modelo, Yoplait, Henkel, Profuturo, Fester and some pro bono work of the agency.• Develop strategic & creative advertising campaigns for each seasonal collection.• Launch of El Palacio de los PalaciosAs Creative Director my main objective was to create new and compelling concepts to develop award winning TV spots, graphic and digital campaigns from conception to completion in order to make our clients products and brand essence stand out from the competition. I managed the creative team maximizing their talents through guidance and creative feedback on their work using my professional judgment to manage the day-to-day details of their projects. My main responsibilities include:•Work with the brand team to produce new ideas for company branding, promotional campaigns and marketing communications.•Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques.•Assist clients in resolving issues by responding to questions in a timely and professional manner.•Create and implement tailored marketing plans based on individual client requirements.•Direct brainstorming meetings and creative sessions.•Shape brand standards and create procedures to ensure all products are brand appropriate.•Supervise the department's daily workflow, assign project workload and monitor deadlines and budgets.•Develop exceptional and well-crafted copy and art pieces that meet clients’ requirements. -
Senior CreativeOgilvy & Mather Aug 2013 - Aug 2014New York, Ny, UsMost relevant achievements• We created the “TPI” Team Performance Index; a one-of-a-kind tool that uses a unique algorithm to rate teams based on teamwork and efficiency.• Pitched new business concepts for Land Rover, British Airways, E-Trade, Philips, Aetna & Citizens Bank.As Senior Lead Creative my main objective was to bring to life in a digital first concepts that would permeate all creative platforms for UPS, by innovating the way people perceive the logistic brand.We were seen as the sharpest knives in the drawer and were sent to work on every new business pitch.• Developing creative ideas from concept to completion working hand by hand with the technology department.• Manage UPS' day-to-day existing projects. • Pitch digital innovation Ideas for the brand.• Involved in the agency’s new business pitches and retain existing client accounts creative pitches. -
Lead Digital CreativeMcgarrybowen Apr 2012 - Aug 2013Most relevant achievements Wrote my first Superbowl Ad Directed high profile professional athletes such as:Clay Matthews, Drew Brees, DaAngelo Williams, Matt Forte, Will powers, Jay Glazer, Alex Ovechkin, amongst many others.Dream AccountsNFL, NHL, IndyCar 13, Reebok, Liga MX, 7 Up, Verizon, Mia Mundo, Mun2 PopGo to Digital Team Pitch for reebokPitch for spriteAs Lead Creative my main objective was to develop new and compelling digital first creative for all of Verizon platforms such as NFL, NHL, IndyCar, Mexican League of Soccer, Verizon, Sprite, Reebok• Manage Verizon's day-to-day existing projects. • Pitch digital innovation Ideas for the brand• Proactively search for new company projects with different creative departments. • Supervise all the team's creative.
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Digital CreativeDdb 2010 - 2012Developed Future Book, a custom interactive experience that predicted how amazing your future will be, from conception to launch for State Farm,.Designed and launch Cottons platform with Kate Bosworth & Zooey DeSchanel.Designed and Launch “What Kind of Rich” For The New York Lotto with over 30 digital outcomes.My work was showcased on creativity, best Ads & AgencySpy. As Digital Creative my main objective was to develop new and compelling new platforms and creative solutions for the agency’s brands such as: State Farm, Electrolux, Clean and Clear, Roc, Tropicana, Brawny, Frigidaire, Cotton, Aveeno, Phillips, Neutrogena, New York Lottery.
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CreativeDraftfcb Aug 2010 - Nov 2010My main objective was to develop new and compelling new platforms and creative solutions for the agency’s brands such as: Oreo, Under the influence
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Creative Being MentoredCrispin Porter + Bogusky May 2010 - Aug 2010• Just being there was an achievement in itself • Got Mentored by the most talented creatives in the industry• Polished my portfolio
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CreativeLapiz Jan 2010 - Apr 2010My main objective was to develop new and compelling new platforms and creative solutions for the agency’s brands such as: Gain, Old Farm, Always and the Home Depot Pitch.
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CreativeOgilvy & Mather Paris Oct 2009 - Jan 2010New York, Ny, UsMy main objective was to develop new and compelling new visual creative solutions for the agency’s brands such as: Fanta, Bang & Olufsen, Energizer
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Design Department DirectorBstl 2005 - 2008
Diego Rionda Skills
Interactive Advertising
Creative Strategy
Creative Direction
Art Direction
Concept Development
Advertising
Outdoor Advertising
Brand Development
Corporate Identity
Interaction Design
Digital Strategy
Integrated Marketing
Visual Communication
Graphic Design
Digital Marketing
Social Media Marketing
Adobe Creative Suite
User Interface Design
Typography
Logo Design
Image Manipulation
Branding And Identity
Interactive Marketing
Corporate Branding
Direct Mail
User Experience
Copywriting
Digital Media
Online Advertising
Experience Design
Illustration
Graphics
Web Design
Interactive Media
Banners
Posters
Illustrator
Creative Problem Solving
Digital Illustration
Brand Implementation
Storyboarding
Mobile Design
Photography
Keynote
Image Editing
Wireframes
Brand Architecture
Layout
Brochures
Indesign
Diego Rionda Education Details
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Cp+BPortfolio Program -
Universidad Iberoamericana, Ciudad De México
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Miami Ad School
Frequently Asked Questions about Diego Rionda
What company does Diego Rionda work for?
Diego Rionda works for Palm Era
What is Diego Rionda's role at the current company?
Diego Rionda's current role is CCO @ Palm Era.
What is Diego Rionda's email address?
Diego Rionda's email address is dr****@****rvo.com
What is Diego Rionda's direct phone number?
Diego Rionda's direct phone number is +130587*****
What schools did Diego Rionda attend?
Diego Rionda attended Cp+b, Universidad Iberoamericana, Ciudad De México, Miami Ad School.
What skills is Diego Rionda known for?
Diego Rionda has skills like Interactive Advertising, Creative Strategy, Creative Direction, Art Direction, Concept Development, Advertising, Outdoor Advertising, Brand Development, Corporate Identity, Interaction Design, Digital Strategy, Integrated Marketing.
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