Diego Russo Email & Phone Number

Barcelona, España

Management and expansion of the Marketing Team, reorganizing the department with the new Corporate guidelines, with teams in charge in Europe and Latam.Management and Administration of the annual Budget for each market.Development of Communication Strategy / Communication Plan / visual unification for all LATAM and European markets.Management and negotiation with suppliers to achieve the proper execution of the Marketing plan, both offline and Digital for all markets.Content development working with multidisciplinary teams to make graphic pieces to support the commercial team and for the Final client, communication material and content for the Press for B2B and B2C clients.Production optimization of graphic pieces and all markets.Unification of communication criteria for Inovance Packaging and complete redesign of the Protefine line with launch for all markets.Creation of digital content for RRSS communication pieces, Product Videos, digital material for B2B clients for their own RRSSLoyalty Plan for B2B customers for the growth of their business (image, content generation, custom Mkt)B2B and B2C customer acquisition plan.Search for Technological Solutions to improve the needs of B2B and B2C clients.New E-Learning Platform for B”B clientsNew Virtual Connection tool to provide a solution to B2B to virtually serve B2CDevelopment of a new Corporate Website, Corporate video for all marketsPlanning and development of new Online StoreRedesign, survey, listing and execution of Retail image change of all MarketsManagement of the Customer Service Team, unifying needs and criteria for improving service. Reassignment of team tasks. Incorporation of tools to work together with the Marketing team to achieve new goals.

Management of the Corporate Marketing Department, reorganizing it with the new Corporate guidelines, leading teams in Europe and Latam.Development of Communication Strategy / Communication Plan / Redesign and visual unification for all LATAM and European markets.Management and negotiation with suppliers to achieve the proper execution of the Marketing plan, both offline and Digital for all markets.Content development working with a multidisciplinary team to make graphic pieces to support the commercial team and for the End customer, communication material and content for the Press for B2B and B2C clients.Unification of design and communication criteria for Inovance PackagingCreation of digital content for RRSS communication pieces, Short Product Videos.Loyalty Plan for B2B customers to help business growth, from image and content generation.Search for Technological Solutions to improve the needs of B2B and B2C clientsNew Virtual Connection tool to provide a solution to B2B to serve B2C virtually.Development of a new Corporate Website, Corporate video for all markets and planning.

Argentina

In 2009 I founded and Directed Smartgraph, a printing company specialized in graphic materials, such as large-format billboards for public road signs, vinyl branch plotting, corporate vehicle plotting and high-end car plotting. Manufacture and placement of signage for premises, Corporeal Letters, Development of Stands in various Carpet and metal materials and Exhibitors for supermarket chains in various PVC and different materials. Stablish a solid work team that accompanied the growth of the company for 10 years, training and giving them growth possibilities within the structure that we were consolidating. We grew year after year, incorporating new technological equipment, expanding the structure of the workshop, to provide a greater response to our customers. We expand our client portfolio year after year, retaining them and generating a commercial bond that lasts to date. We work for multinational companies, SMEs and small clients that grew little by little as we did. We provide comprehensive solutions, focused on developing, experimenting and researching new supports and materials, accompanying them with new technologies.

Argetina

In 2009 I created a Design and Production studio, carrying out Graphic Design, Web Design, Industrial Design and Stands. Focused on developing, experimenting and researching new supports and materials and new technologies. Providing 360º solutions, from the Design to the end of the process, advising and providing solutions for the production that is requested by each client.

Argentina

From 2003 to 2009, I created my own design studio, VIA CREATIVA, with her partner designer Jimena Diaz Ferreira, where has stood out for positioning as a comprehensive studio providing design and production. Working for Spain, Mexico and Chile. Also focused on developing, experimenting and researching new media in all its areas, new materials and new technologies. This earned the nomination for Best Cover Art for the Gardel Awards: Civilization of Los Piojos. In 2007 his graphic proposal was selected to develop the communication of the worldwide release of Manu Chao's latest album, making pieces both for Argentina and for the rest of the world through the El Farolito Discos label, as well as the graphics for his tour. of presentation.

Argentina

Responsible for the Purchasing Area of ​​all the graphic elements of the company. From offset printing elements, merchandising, posters, vehicle plots, branch plots, billboards, videos and animations. Search for Suppliers, quotation management and cost optimization. Negotiation with suppliers and follow-up until the end of the work to guarantee the quality needed by the company.

Argentina

Responsible for the Graphic Production Area, offset printing elements, merchandising, posters, branch plots, billboards. Supplier search, quotation management and cost optimization. Negotiation with suppliers and follow-up until the end of the work to guarantee the quality needed by the company. Team management and working for projects and with international suppliers for Mexico, United States, Brazil, Uruguay

Argentina

Graphic Production Assistant, for all the company's clients. Working for offset printing elements, posters and billboards. Monitoring of all processes, quotation, design approval, review of prepress processes and production monitoring. Learning from graphic processes.

Publicist, Account Management & Graphic Production

Digital Marketing

High School Primary & Secondary Education